Su:m37°

Micro-Active Soft Cream

Sum37° - Micro-Active Soft Fit Cream

Product overview

Brand: Su:m37°
Product Name: Micro-Active Soft Cream
Korean Product Name: 마이크로액티브 소프트 핏 크림
Capacity: 50ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle
Original Retail Price: 75,000 KRW
Date of Release: March 2023
Shelf life: 3 years before opening. 12 months after opening.


Ingredients


Notable allergens
: Essential Oils.

Water, Glycerin, 2,3-Butanediol, Squalane, Coco-Caprylate/Caprate, Trehalose, Limnanthes Alba (Meadowfoam) Seed Oil, 1,2-Hexanediol, C13-15 Alkane, Caprylic/Capric Triglyceride, Panthenol, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Behenyl Alcohol, C14-22 Alcohols, Glyceryl Behenate, Cetearyl Alcohol, Methyl Trimethicone, Myristyl Myristate, Polyglyceryl-3 Methylglucose Distearate, Triethylhexanoin, Lecithin, Dimethicone, C12-20 Alkyl Glucoside, C30-45 Alkyl Dimethicone, Polyurethane-15, Polyacrylate-13, Butylene Glycol, Ceramide NP, Xanthan Gum, Vinegar, Hydrogenated Polyisobutene, Adenosine, Sclerotium Gum, Ammonium Polyacryloyldimethyl Taurate, Pullulan, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Silica, Sorbitan Isostearate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Saccharomyces Polypeptides, Wine Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Rosa Damascena Flower Oil, Cananga Odorata Flower Oil, Linalool, Limonene, Geraniol, Citronellol, Citral, Benzyl Benzoate, Benzyl Alcohol, Benzyl Salicylate, Farnesol

정제수, 글리세린, 2,3-부탄다이올, 스쿠알란, 코코-카프릴레이트/카프레이트, 트레할로오스, 메도우폼씨오일, 1,2-헥산다이올, C13-15알케인, 카프릴릭/카프릭트라이글리세라이드, 판테놀, 피토스테릴/이소스테아릴/세틸/스테아릴/베헤닐다이머디리놀리에이트, 베헤닐알코올, C14-22알코올, 글리세릴베헤네이트, 세테아릴알코올, 메틸트라이메티콘, 미리스틸미리스테이트, 폴리글리세릴-3메틸글루코오스다이스테아레이트, 트라이에틸헥사노인, 레시틴, 다이메티콘, C12-20알킬글루코사이드, C30-45알킬다이메티콘, 폴리우레탄-15, 폴리아크릴레이트-13, 부틸렌글라이콜, 세라마이드엔피, 잔탄검, 비니거, 하이드로제네이티드폴리아이소부텐, 아데노신, 스클레로튬검, 암모늄폴리아크릴로일다이메틸타우레이트, 풀루란, 폴리글리세릴-10라우레이트, 에틸헥실팔미테이트, 실리카, 솔비탄아이소스테아레이트, 토코페롤, 해바라기씨오일, 효모폴리펩타이드, 포도주추출물, 베르가모트오일, 다마스크장미꽃오일, 일랑일랑꽃오일, 리날룰, 리모넨, 제라니올, 시트로넬올, 시트랄, 벤질벤조에이트, 벤질알코올, 벤질살리실레이트, 파네솔


Product description

Su:m37°’s “Micro-Active Soft Cream” is a cream with a soft formula that improves skin elasticity by targeting early signs of decline that may not be immediately apparent, while gently enveloping sensitive skin to provide a soothing effect.

Breathe with nature

Just as the smallest elements come together to create the magnificence of nature, you also have micro routines that enhance your beauty. In your everyday life, filled with small yet meaningful habits, Su:m37° is with you every step of the way.

My micro routine.

Su:m37°’s “Micro-Active Soft Cream”: an anti-aging cream that provides delicate nourishment to the skin to promote a clear, firm and radiant complexion that exudes a natural glow.

After one day of use

Su:m37°’s “Micro-Active Soft Cream” provides relief for sensitive skin1 after one day of use. The product gently envelops irritated skin to provide relief and protection for sensitised areas.

  • 93% of users reported that their skin felt soothed and calm2.

After seven days of use

Su:m37°’s “Micro-Active Soft Cream” enhances skin elasticity in 10 different areas of the face after seven days of use3. The product improves skin elasticity by meticulously targeting early signs of decline that may not be immediately apparent, while providing a subtle glow and enhanced firmness.

  • 90% of users reported that their skin felt firmer and more plump2.

[1] Tests conducted by: Ellead Co., Ltd.
Participants: 33 women aged 27 to 39 (with a mean age of 33.85 years).
Date: 17 -25 August 2022.

[2] Customer satisfaction survey.
Survey conducted by: Embrain Public Co., Ltd.
Participants: 30 women aged 25-35.
Date: 7-13 September 2022.

[3] Tests conducted by: Ellead Co., Ltd.
Participants: 33 women aged 27 to 39 (with a mean age of 34.36 years).
Date: 16 August – 2 September 2022.
The ten facial areas include: the forehead, the left eye area, the right eye area, the area beneath the left eye, the area beneath the right eye, the left cheek, the right cheek, the left side of the mouth, the right side of the mouth, and the chin.

Micro-Active: The truth lies in waiting

  • Tru-Active™: the power of nature crafted through 10 years of unwavering dedication. Tru-Active™ is the result of a decade-long fermentation process, refined by Su:m37°’s advanced fermentation technology, to concentrate over 40 skin-nourishing ingredients4 and amplify their active components by up to 38 times5.
  • Biopeptide190™: the secret to calming sensitive skin. Biopeptide190™ is an exclusive ingredient from Su:m37°, specifically designed for sensitive skin. The ingredient is derived from a yeast strain identified through extensive research involving over 190 different microorganisms and refined through 770,000 cycles of aeration technology.

[4] The ingredient contains 40 skin-nourishing ingredients, including Vitamins B1, B3, B6, AHAs, amino acids, minerals, and more.
[5] Tru-Active™ contains 360% more Vitamin B1, 2,300% more malonic acid, and 3,872% more itaconic acid compared to ingredients fermented for one year.

Micro-Antiaging Technology™: carefully and thoroughly addressing even the smallest aspects of aging

  • Carefully attending to every small nutrient: The product is enriched with every single small nutrient your skin needs.
  • Harnessing the power of fermentation for deeper absorption: The extraordinary and powerful synergy of nature and fermentation allows essential skin nutrients to penetrate more deeply into the skin.
  • Long-lasting comfort: The product provides soothing comfort to the skin through a formula that incorporates ingredients that have been patiently aged over time, allowing their properties to grow richer and milder.
    The product has successfully passed sensitive skin compatibility tests.
    The product received the German Dermatest® certification.
  • Lightweight yet intensively moisturising: The formula of the product adheres to the skin with ease and precision upon contact, comfortably enveloping it to deliver intense hydration to every area.
  • Finally, naturally radiant skin brimming with vitality: As invisible micro-irritations cause your skin to become increasingly sensitive over time, products in the “Micro-Active” line offer meticulous daily care to help your skin grow gradually clearer and more radiant with each passing day.

Su:m37°: Research that lets your skin breathe

Su:m37° has leveraged its fermentation research to deliver exceptional benefits while minimising irritation, allowing you to fully immerse yourself in your daily life.

Point 1: 20-free solution
Su:m37°’s “Micro-Active Soft Cream” is free from the 20 ingredients below, which include animal-derived ingredients, synthetic fragrance and mineral oils. Instead, the products are formulated with ingredients that provide gentle care, even for the most sensitive skin.

  • PEG-based surfactants
  • Animal-derived ingredients
  • Coal Tar Dyes
  • Synthetic Fragrances
  • Talc
  • Styrenic Polymers
  • Mineral Oils
  • Paraffin Wax
  • Petrolatum
  • Methylparaben
  • Ethylparaben
  • Butylparaben
  • Propylparaben
  • Triethanolamine
  • Phenoxyethanol
  • BHT (Butylated Hydroxytoluene)
  • Chlorphenesin
  • Sorbic Acid
  • Benzoic Acid
  • Isopropyl Alcohol

Point 2:
For sensitive skin – Su:m37°’s “Micro-Active Soft Cream” has successfully passed skin compatibility tests for sensitive skin.
Dermatologically tested – The product received the German Dermatest® certification.
Naturally-derived Ingredients – The formula of this product is 91% derived from natural ingredients6.

[6] The percentage has been calculated according to ISO 16128 guidelines. The product is not classified as natural cosmetics under the South Korean Ministry of Food and Drug Safety standards.

Microbiome-friendly tested – The product has successfully passed the European microbiome-friendly test, marking the first time LG H&H has received this certification.

Point 3:

Gentle and subtle skin improvements that satisfied even sensitive skin7

  • 96.7% of users expressed overall satisfaction with the product.
  • 100% of users reported that their skin felt better hydrated.
  • 100% of users observed a reduction in skin dryness.
  • 96.7% of users noticed that the texture of their skin appeared more compact and plump.
  • 96.7% of users described the product as lightweight and weightless.

[7] Customer satisfaction survey for Su:m37°’s “Micro-Active Repair Serum” and “Micro-Active Soft Fit Cream”.
Survey conducted by: Embrain Public Co., Ltd.
Participants: 30 Women aged 25-35.
Date: 7-13 September 2022.

How to improve skin elasticity by targeting early signs of decline that may not be immediately apparent using Su:m37°’s “Micro-Active Soft Cream”

After completing your regular skincare routine, take an appropriate amount of the product and apply small dots to your cheeks, forehead, nose, and chin in that order. Gently spread the product in the direction of your skin’s natural texture. Finally, lightly press your palms against your face to enhance absorption.

Replenish your skin little by little with a micro routine brimming with vitality

Micro-Active X Secret Essence
Every day, meticulously infuse your skin with the energy of nature to address the initial subtle signs of aging.

  • STEP 1: Micro-Active Toning Water
  • STEP 2: Secret Essence Advanced Treatment
  • STEP 3: Micro-Active Repair Serum
  • STEP 4: Micro-Active Soft Fit Cream
Sum37° - Micro-Active Toning Water

Su:m37°: nature needs to breathe, too

Su:m37° is conscious of the environmental impact of its products.

  • The product features FSC-certified packaging and soy-based ink printing.
  • A QR code instruction sheet is provided to minimise paper usage.

Please be aware that the nature of recycled glass may result in a slightly darker container colour. Rest assured that this does not affect the product’s quality or safety.

Eco-friendly packaging

Each part of the container is expertly crafted to encourage you to separate your waste with care and precision.

  • Cap – The cap consists of 32% recycled plastic. Dispose as plastic waste.
  • Body: The body of the container consists of 90% recycled glass. Dispose as glass waste.

Directions

After completing your regular skincare routine, take an appropriate amount of the product and apply small dots to your cheeks, forehead, nose, and chin in that order. Gently spread the product in the direction of your skin’s natural texture. Finally, lightly press your palms against your face to enhance absorption.


Precautions

  1. General precautions:
    • Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
    • Do not use the product on open wounds.
    • Storage and handling precautions:
      • Keep out of the reach of children.
      • Keep away from direct sunlight.
  2. In case of contact with eyes, rinse immediately.
  3. Failure to thoroughly rinse the product with water after use may result in hair loss or discoloration of hair colour. Use with caution.

Other editions and formulations

  • n/a

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Review

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Source: Su:m37° official website and official product packaging
Translation: © 2024 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.

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