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The Monodist by Odile Monod

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innisfree

New Korean makeup products [September – Week 1]
11 Sep 2021
New Korean Beauty Launches, Translations

New Korean make-up products [September – Week 1]

Introducing the latest Korean make-up products.

Read More
everleigh-commen-icon1
QnA on Korean Beauty
17 Aug 2021
About Me

QnA on Korean Beauty + Current Morning Skincare Routine

I answer all your questions on Korean Beauty and more!

Read More
everleigh-commen-icon0
Hwahae Consumer Beauty Awards 2021 (mid-year)
02 Aug 2021
Best K-Beauty, Korean Beauty Awards

Hwahae Consumer Beauty Awards 2021 (mid-year)

Discover the most trusted Korean beauty products of 2021, as voted by Korean consumers on HwaHae, the top beauty platform of the country.

Read More
everleigh-commen-icon0
2021 Glowpick Awards
17 Jun 2021
Best K-Beauty, Korean Beauty Awards, Translations

Glowpick Consumer Beauty Awards 2021 (mid-year)

The Glowpick Awards 2021 celebrate the most popular beauty products in Korea based on the real opinions of Korean consumers.

Read More
everleigh-commen-icon0
New Korean make-up products [April 2021 Weeks 1-2]
27 Apr 2021
New Korean Beauty Launches, Translations

New Korean make-up products [April 2021 Weeks 1-2]

Introducing the latest Korean make-up products.

Read More
everleigh-commen-icon1
New Korean skincare products [March 2021 Weeks 1-2]
13 Mar 2021
New Korean Beauty Launches, Translations

New Korean skincare products [March 2021 Weeks 1-2]

Introducing the latest Korean skincare products.

Read More
everleigh-commen-icon1
New Korean skincare products [February 2021 – Weeks 3-4]
06 Mar 2021
New Korean Beauty Launches, Translations

New Korean skincare products [February 2021 – Weeks 3-4]

Introducing the latest Korean skincare products.

Read More
everleigh-commen-icon1
New Korean make-up products [January 2021 - Week 3 & 4]
27 Jan 2021
Korean Beauty Industry, New Korean Beauty Launches, Translations

New Korean make-up products [January 2021 – Weeks 3 & 4]

Introducing the latest Korean make-up products launched this week.

Read More
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Odile Monod

Odile Monod

Art Director working in beauty.
🇮🇹 🇬🇧 🇰🇷

I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

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Discover the power of Korean Red Ginseng, the most ancient Korean anti-aging skincare secret.
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
•
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 weeks ago
View on Instagram |
1/4
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
2/4
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
3/4
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
4/4

Recent Posts

  • New Korean make-up products [September – Week 1] September 11, 2021
  • New Korean skincare products [September – Week 1] September 11, 2021
  • The most ancient Korean anti-aging secret: discover the power of Red Ginseng (feat. Donginbi) September 7, 2021

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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 weeks ago
View on Instagram |
1/5
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
2/5
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
3/5
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
4/5
🇬🇧 (🇮🇹 nei commenti) An interesting Korean beauty trend that was accelerated by the pandemic is 'home-aesthetic', the practice of enjoying professional beauty treatments at home (or trying, at least 😂) after social distancing lead many people to refrain from visiting aesthetic clinics on a regular basis. The trend involved skincare (with modelling masks and professional devices becoming a huge topic last year), makeup (with eyebrow lamination kits, eyelash extension kits and the likes), but it was especially noticeable in nail care, with the rising popularity of convenient (and amateur-friendly!) at-home gel manicure kits. Believe it or not I used to be really invested in nail art, but good old corona blues made me lose all motivation to take care of my nails. However, recently I gave the Speedy Gel kits by @wakemake_official a try to cheer myself up from a stressful period, and it felt really great to reconnect with my old passion. They're sets of nail stickers that harden like gel polish under a UV lamp. They come in boxes of 28 pieces (so you can use them at least twice, even more if you only replace some pieces), you just have to peel off the stickers, place them on your nail, cut them and let them sit under a UV lamp for 1 minute and that's it! The kit I'm wearing in this picture is "#12 Chic Marble Blue". #스피디젤네일 #올리브영 #웨이크메이크 #올리브영추천템 #젤네일추천 #젤네일스티커 #koreanbeautyproduct #koreanmakeup #cosmeticacoreana #skincarecoreana
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)

Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition)
Innisfree - 2021 Jeju Color Picker Collection (Camellia Edition) 2

Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.

With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:

Innisfree - Jeju Color Picker Camellia Cheek Brush
Innisfree - Jeju Color Picker Camellia Blooming Blusher
Innisfree - Jeju Color Picker Camellia Blooming Blusher swatches

“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.

Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.

The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker  Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.

Innisfree - Jeju Color Picker Camellia Eye Palette 2
Innisfree - Jeju Color Picker Camellia Eye Palette

The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.

Innisfree - Jeju Color Picker Camellia Relief Lip Oil
Innisfree - Jeju Color Picker Camellia Relief Lip Oil

The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.

Innisfree - Jeju Color Picker Camellia Petal Tint 2
Innisfree - Jeju Color Picker Camellia Petal Tint

Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.

Innisfree - Jeju Color Picker Camellia Petal Tint swatches

(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige

Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++

Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 2
Sum37 - Secret Essence-In-Cushion SPF 50+ PA+++ 3

(Top to bottom:)
#1 Light Beige | #2 Natural Beige

Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.

The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.

“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours. 

Javin de Seoul – Greenery Base Powder Pact

Javin de Seoul - Greenery Base Powder Pact 2
Javin de Seoul - Greenery Base Powder Pact

(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige

Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.

Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
5/5
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