The History of Whoo
Bichup Treatment Essence
Product overview
Brand: The History of Whoo
Product Name: Bichup Treatment Essence
Korean Product Name: 비첩 순환 에센스
Capacity: 50ml, 90ml, 130ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle
Original Retail Price: 58,000 KRW (50ml), 98,000 (90ml), 115,000 (130ml)
Date of Release: April 2024
Shelf life: 36 months before opening. 12 months after opening.
Ingredients
Notable allergens: Alcohol Denat., Essential Oils, Fragrance, Niacinamide.
Product description
The History of Whoo’s “Bichup Treatment Essence” is a first-step anti-aging essence formulated with NAD+ to calm the skin and strengthen its natural protective barrier.
The product is a first-step pre-antiaging treatment designed to strengthen the skin’s natural protective barrier, laying the groundwork for healthy skin. Enriched with Repair Active™, the “Bichup Treatment Essence” effectively provides soothing relief for the skin by enhancing the skin’s barrier function and protecting it from external environmental aggressors.
⬥ A first-step essence powered by NAD+
The History of Whoo’s “Bichup Treatment Essence” is a first-step anti-aging treatment that stands out right from the start thanks to its unique 3-step process, designed to de-puff, soothe, and strengthen the skin’s natural protective barrier from the very first step of your skincare routine.
⬥ A new chapter of first-step anti-aging treatments
Skin circulation: why is it important?
If you notice your face beginning to swell, it’s a sign that your skin barrier has deteriorated, leading to sluggish circulation. To achieve firm skin without puffiness, it’s essential to start caring for it from the very first step of your skincare routine.
⬥ NAD Power24™
NAD Power24™: a key ingredient to fortify the skin’s natural protective barrier.
NAD+ is an anti-aging substance present in all living organisms that plays a vital role in restoring the skin balance disrupted by the aging process.
After ten years of dedicated research, the Whoo Oriental Medicine Skin Science Research Center has successfully developed NAD Power 24™, a next-generation anti-aging ingredient that effectively delivers the potent energy of NAD+ deeper into the skin with improved stability.
⬥ Improved adhesion and absorption
The History of Whoo’s “Bichup Treatment Essence” is the ultimate solution for swollen and sensitised skin. The product is formulated with encapsulated 99% pure NAD+ to strengthen the skin’s natural protective barrier, making it even more resilient.
[1] Compared to NAD+.
⬥ Faster and more efficient skin circulation treatment
The History of Whoo’s “Bichup Treatment Essence” is a first-step anti-aging treatment designed to enhance skin circulation.
[2] Temporary effect.
Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 individuals.
Date: 2 January – 2 February 2024.
Treatment areas: Left and right front cheeks, left and right side cheeks, and left and right mouth areas.
Application protocol: Participants applied the test product to the designated treatment areas once.
[3] Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 individuals.
Date: 2 January – 2 February 2024.
Application protocol: Irritation was induced using sodium lauryl sulfate (SLS) on designated treatment areas. Following chemical stimulation, participants applied the test product to the affected areas for one week. The results were evaluated using untreated skin as the benchmark for comparison.
[4] Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 individuals.
Date: 2 January – 2 February 2024.
Application protocol: Irritation was induced using sodium lauryl sulfate (SLS) on designated treatment areas. Following chemical stimulation, participants applied the test product to the affected areas for four weeks. The results were evaluated by comparing them to untreated skin, which served as the baseline, representing 100% skin barrier integrity.
⬥ Point 1: 24.59% reduction in skin swelling
The History of Whoo’s “Bichup Treatment Essence” is formulated with Repair Active™, a skin protectant ingredient that promotes skin circulation, resulting in a 24.59% reduction in skin swelling.
Repair Active™ is a skin-soothing ingredient developed through extensive research into methods to strengthen the skin’s foundation. The ingredient is derived from colloidal oatmeal, which is renowned for its skin-protective properties. Repair Active™ reduces skin swelling by effectively targeting the root causes of circulatory stagnation within the skin.
Repair Active™ appears in the ingredient list as: Butylene Glycol, Pentylene Glycol, Hydroxyphenyl Propamidobenzoic Acid, Ascorbyl Palmitate.
In vivo assessment of localised swelling, evaluated from multiple angles:
Individual results may vary.
Temporary effect.
Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 individuals.
Date: 2 January – 2 February 2024
Treatment areas: Left and right front cheeks, left and right side cheeks, and left and right mouth areas.
Application protocol: Participants applied the test product to the designated treatment areas once.
⬥ Point 2: 2.8-fold improvement in skin soothing
The History of Whoo’s “Bichup Treatment Essence” was shown to improve skin soothing by 2.8 times thanks to its formula containing 20,000 capsules of Haeul Bidan™ (해울비단, 瀣郁秘丹), wherein:
Haeul Bidan™ is a skin-soothing solution that infuses the skin with rich nourishment, giving the skin a dewy appearance as if it has been kissed by morning dew. The ingredient works to calm the skin while providing intense vitality.
Haeul Bidan™ was reborn from the combination of royal medicinal remedies with modern technology. The History of Whoo’s “Bichup Treatment Essence” contains 20,000 capsules of Haeul Bidan™ which effectively nourish the skin while offering gentle relief to promote a clear and uniform complexion.
Haeul Bidan™ includes royal herbal remedies traditionally used to encourage circulation, including: Pinus Densiflora Leaf Extract, Lycium Chinense Fruit Extract, Panax Ginseng Root Extract, Dioscorea Japonica Root Extract and Rehmannia Chinensis Root Extract.
In vivo tests evaluating relief from irritation caused by external stimuli:
Individual results may vary.
Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 individuals.
Date: 2 January – 2 February 2024
Application protocol: Irritation was induced using sodium lauryl sulfate (SLS) on designated treatment areas. Following chemical stimulation, participants applied the test product to the affected areas for one week. The results were evaluated using untreated skin as the benchmark for comparison.
⬥ Point 3: 172% improvement in skin barrier function
The History of Whoo’s “Bichup Treatment Essence” was shown to improve skin barrier function by 172% thanks to its formula enriched with the next-generation anti-aging ingredient NAD Power24™.
NAD Power 24™ is an ingredient that helps restore the skin’s natural balance disrupted by the aging process. By strengthening the skin’s natural protective barrier, the ingredient lays the groundwork for an effective anti-aging treatment.
In vivo tests to evaluate the product’s effectiveness in shielding a compromised skin barrier from external stimuli:
Studies conducted using an artificial skin model.
Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 individuals.
Date: 2 January – 2 February 2024
Application protocol: Irritation was induced using sodium lauryl sulfate (SLS) on designated treatment areas. Following chemical stimulation, participants applied the test product to the affected areas for four weeks. The results were evaluated by comparing them to untreated skin, which served as the baseline, representing 100% skin barrier integrity.
⬥ Boosting circulation for a clear and luminous complexion
The History of Whoo’s “Bichup Treatment Essence” helps promote skin circulation to reveal a clear and luminous complexion.
[5] Tests conducted by: P&K Skin Research Center Co. Ltd.
Date: 2 January – 2 February 2024.
⬥ Texture
The History of Whoo’s “Bichup Treatment Essence” contains capsules that burst open upon application, blending seamlessly with the skin while delivering intense hydration. The texture absorbs lightly into the skin without leaving any stickiness.
⬥ The History of Whoo’s “Bichup Treatment Essence” beauty routine for radiant skin
Daily care
Begin your skincare routine by gently tapping the product onto your skin, starting from the centre of your face and working your way outward.
special care
To further boost circulation, massage along the facial contours with a Gua Sha tool or a massager.
To learn more about The History of Whoo’s “Bichup” line, including its ingredients and technologies, please refer to the main page.
Directions
At the beginning of your skincare routine, both in the morning and evening, dispense the desired amount of product and apply it starting from the centre of your face and moving outward using a gentle patting motion.
Precautions
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
- For external use only.
Other editions and formulations
⬥ Previous formulations:
⬥ Special editions:
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⬥ South Korean retailers
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Review
(coming soon)
Source: The History of Whoo official website and official product packaging
Translation: © 2024 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
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