The History of Whoo
Bichup Ultimate Recovery Youth Serum
Product overview
Brand: The History of Whoo
Product Name: Bichup Ultimate Recovery Youth Serum
Korean Product Name: 비첩 자생 에센스
Capacity: 25ml, 50ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle
Original Retail Price: 165,000 KRW (full product), 135,000 KRW (50ml refill)
Date of Release: March 2024
Shelf life: 36 months before opening. 12 months after opening.
Ingredients
Notable allergens: Essential Oils, Fragrance, Mica, Niacinamide.
Product description
The “Bichup Ultimate Recovery Youth Serum” represents The History of Whoo’s flagship anti-aging serum.
The serum is a wrinkle-improving functional cosmetic formulated with NAD Power 24™1, a potent ingredient that helps reinforce the skin’s natural protective barrier and enhance the skin’s natural regenerative abilities.
The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” works to energise the skin to help it combat the effects of external environmental aggressors, while simultaneously supporting its natural defence mechanisms. The serum features a texture that delicately sticks to the skin like a post-it note and is absorbed without stickiness. The texture glides smoothly over the skin to effectively restore the skin’s natural oil-water balance, resulting in a visibly firmer and more luminous complexion.
With its moisturising formula, The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” provides essential nourishment and elasticity to fatigued skin.
[1] NAD Power24™ is an ingredient that incorporates a technology designed to effectively deliver NAD+ to the skin via liposomal encapsulation. NAD+, short for Nicotinamide Adenine Dinucleotide, is a substance that naturally decreases in the skin as we age.
⬥ The future of anti-aging
The History of Whoo’s “Bichup Ultimate Recovery Youth Serum”: transforming the future of anti-aging with NAD+, a powerful age-defying ingredient.
[2] Study to evaluate the 24-hour effectiveness of The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” through in vivo tests assessing various parameters, including TEWL (transepidermial water loss), skin radiance, moisture levels, improvements in skin elasticity, and the serum’s antioxidant effects on the skin.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 21-55.
Date: 25-26 January 2024.
[3]Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 women aged 30-60.
Date: 2-31 January 2024.
[4] Tests to evaluate the effectiveness of The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” across ten different hallmarks of skin aging, including: wrinkles, skin elasticity, lifting, skin texture, skin clarity, antioxidant defence, radiance, moisture levels, the recovery of skin barrier damage, and the skin’s inherent protective resilience.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 20-58.
Date: 5-8 February 2024.
“What should I do if my skin looks older in the afternoon than it did in the morning?”
This could indicate that the skin aging process is accelerating. To achieve firm and radiant skin, a truly innovative anti-aging solution is essential.
⬥ NAD+: a key anti-aging ingredient
NAD+ is an anti-aging substance present in all living organisms that plays a vital role in restoring the skin balance disrupted by the aging process. Although NAD⁺ is essential for producing youthful energy, its levels decrease with age, contributing to the acceleration of skin aging. Additionally, simply supplementing the skin with NAD⁺ proves to be ineffective, as it is quickly broken down within the skin, making absorption difficult.
⬥ NAD Power24™
24-hour skin improvement effect, made possible by innovative enhancements of NAD+.
After a decade of dedicated research, the Whoo Oriental Medicine Skin Science Research Center has successfully developed NAD Power 24™, a next-generation anti-aging ingredient that effectively delivers the potent energy of NAD+ deeper into the skin with improved stability.
[5] Compared to NAD+
⬥ NAD Power 24™ Technology
NAD Power 24™ Technology: the key to anti-aging developed by the Whoo Oriental Medicine Skin Science Research Center.
Point 1: Encapsulated 99% pure NAD+
The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” contains a high 10% concentration of NAD Power24™, which has been enhanced through advanced encapsulation technology6. The ingredient maximises the skin’s self-regenerative ability, fortifying its natural protective barrier.
[6] Patent (pending): 10-2024-0026673 Cosmetic composition containing nicotinamide adenine dinucleotide and elastic liposomes.
Point 2: An optimal combination of royal herbal remedies
The History of Whoo enhanced the effectiveness of NAD+ on the skin by combining NAD Power24™, “Yoonseolran” (which is rich in Quercetin) and Licorice (a source of Enoxolone) in an optimal ratio7 to promote the production of skin energy essential for anti-aging improvements.
“Yoonseolran” (윤설란) is a skin refining ingredient extracted from Black Crowberry (Empetrum nigrum L.). The plant is naturally rich in Quercetin, a substance with senolytic properties that induces apoptosis of aging cells.
[7] Patent (pending): 10-2024-0026371 Skin improving composition containing nicotinamide adenine dinucleotide.
Point 3: International symposium to present the findings of the Bichup NAD+ research
The History of Whoo hosted the 2024 Bichup NAD+ International Symposium, attended by representatives from the LG Household & Health Care Beauty Research Institute, the academic community, and various research institutions. During the symposium, the brand officially presented the current research status and application cases of NAD+ included in the Bichup line, leading to a successful global launch.
The Whoo Oriental Medicine Skin Science Research Center has applied seven proprietary LG patented technologies to the “Bichup Ultimate Recovery Youth Serum” and has additionally completed filing two patents related to its advancements in NAD+ research.8
[8] Patents (pending):
⬥ Visible skin changes
Experience visible skin changes with The History of Whoo’s “Bichup Ultimate Recovery Youth Serum”.
[9] Results based on a survey conducted with 200 members of the Vogue Korea Review Panel.
Date: 25-31 March 2024.
⬥ Effectively reduce signs of aging
Effectively reduce signs of aging with the powerful energy of NAD Power24™.
[10] Evaluation of the effectiveness of The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” in improving the integrity of the skin barrier that has been impaired due to physical stimuli.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 20-58.
Date: 5-8 February 2024.
[11] Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 women aged 30-60.
Date: 2-31 January 2024.
[12] Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 21-55.
Date: 25-26 January 2024.
⬥ Post-it-like texture
The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” features a lightweight Post-it-like texture that delicately sticks to the skin without stickiness.
⬥ Enjoy a 24-hour anti-aging effect with the powerful energy of NAD Power24™
[13] Study to evaluate the 24-hour effectiveness of The History of Whoo’s “Bichup Ultimate Recovery Youth Serum” through in vivo tests assessing various parameters, including TEWL (transepidermial water loss), skin radiance, moisture levels, improvements in skin elasticity, and the serum’s antioxidant effects on the skin.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 21-55.
Date: 25-26 January 2024.
⬥ Day & Night Routine
Day routine
Gently massage the serum in rolling motions along the skin’s texture to enjoy a radiant complexion that remains firm and well-hydrated throughout the day.
Night routine
Apply an extra layer of product to areas where you’re particularly concerned about wrinkles to wake up to firmer skin the next morning.
⬥ NAD+ VS. NAD Power24™: A repair solution discovered through 20 years of research
Question: What is NAD+?
Answer: NAD+ stands for “Nicotinamide Adenine Dinucleotide”. As a substance that restores the equilibrium disrupted by the aging process, NAD+ exhibits remarkable properties in reinforcing and repairing the skin barrier. As time passes, the level of epidermal NAD+ in the skin decreases. Hence, younger individuals or those with minimal skin damage typically exhibit higher concentrations of epidermal NAD+. NAD+ has garnered significant attention after it was described as an age-reversing ingredient in the book “Lifespan: Why We Age―and Why We Don’t Have To” by David Sinclair from Harvard University, a world-renowned, leading authority in the field of aging genomics. NAD+ is currently being utilised as a component in nutritional supplements and injectable therapies in the United States and other countries.
Question: What is NAD Power24™?
Answer: Until recently, NAD+ had not been widely used as a cosmetic ingredient due to its poor ability to penetrate the skin. After dedicating more than 20 years to researching skin self-regeneration and studying the anti-aging effects of NAD+ for the past decade, the Whoo Research Institute has finally developed a liposome technology to enhance skin permeability and stability of NAD+, resulting in improved skin penetration and intracellular delivery of the ingredient.
This NAD+ liposome ingredient is none other than NAD Power24™, which is included at an impressive concentration of 10% in the 4th generation Bichup Serum, serving as the main ingredient of the renewed Bichup line. In addition, to maximise the effectiveness of NAD Power24™ and intracapsular NAD+, the Whoo Research Institute developed an exclusive formulation technology for the Bichup line, as well as a technology that enhances its skin efficacy by combining Enoxolone and Quercetin in an optimal ratio. This ingenious combination is currently awaiting patent approval.
Question: How much better is NAD Power24™ compared to NAD+?
Answer: NAD Power24™ is 5 times more stable than NAD+ and its skin absorption rate is over 50% higher.
⬥ Jahabichup Complex™
“Jahabichup Complex™” (자하 비첩 Complex™, 蕴含紫河秘贴 Complex™) is a proprietary ingredient designed to revive skin and enhance its self-regenerating power. The ingredient is the result of 15 years of research using the latest data mining technology. Through data mining, LG Household & Health Care analysed twenty million studies to discover the best traditional ingredients that could deliver the desired effects.
“Jahabichup Complex™” combines Chojahabidan (초자하비단, 超紫河精萃), the signature ingredient of The History of Whoo’s “Bichup” line, with “Royal Bowondan” (궁중보원단, 补元精萃), a blend of three traditional royal remedies, to deliver a comprehensive anti-aging treatment that revitalises the skin, promotes self-regeneration, minimises the appearance of wrinkles, improves elasticity, and enhances skin radiance.
To learn more about this ingredient and its components, please refer to the main page of the “Bichup” line.
To learn more about The History of Whoo’s “Bichup” line, including its ingredients and technologies, please refer to the main page.
Product refill guide to change the future of the planet
(Refills are only offered for authentic 50ml-sized products.)
STEP 1:
Remove the cap from the main product and twist the container to the right to detach it.
STEP 2:
Remove the cap of the refill, align it with the main product container, and twist to the left until you hear a click.
STEP 3:
Secure the lid of the main container, and the product is ready for use.
Trivia
Directions
Use right after prepping skin with a toner to ensure deep absorption into the skin. Carefully distribute the product along the natural texture of your skin, starting from the cheeks, forehead, nose, and chin in that order. Lightly wrap your face with your palms to aid quick absorption.
Precautions
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
- Be careful to avoid the product going into your eyes. In case of contact with eyes, rinse immediately with clean water.
- Use only for the intended purpose.
- Do not mix with substances other than cosmetics.
Other editions and formulations
⬥ Previous formulations:
⬥ Special editions:
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Review
(coming soon)
Source: The History of Whoo official website and official product packaging
Translation: © 2024 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
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