The History of Whoo
Bichup Ultimate Recovery Youth Serum
Product overview
Brand: The History of Whoo
Product Name: Bichup Ultimate Recovery Youth Serum
Korean Product Name: 비첩 자생 에센스
Capacity: 25ml, 50ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle
Original Retail Price: 165,000 KRW (full product), 135,000 KRW (50ml refill)
Date of Release: March 2024
Shelf life: 36 months before opening. 12 months after opening.
Ingredients
Notable allergens: Essential Oils, Fragrance, Mica, Niacinamide.
Product description
The “Bichup Ultimate Recovery Youth Serum” represents The History of Whoo’s flagship anti-aging serum. It’s an wrinkle-improving functional cosmetic formulated with NAD Power 24™*, a highly-effective ingredient that helps reinforce skin barrier. The serum energises skin, helping it combat the effects of external environmental factors, while also nurturing its natural defence mechanisms.
The “Bichup Ultimate Recovery Youth Serum” features a texture that delicately sticks to the skin like a post-it note and is absorbed without stickiness.Upon application to the skin, the texture spreads smoothly, effectively restoring the skin’s oil-moisture balance, resulting in a visibly firmer and more luminous complexion. The moisturising formula works to provide essential nourishment and elasticity to fatigued skin
*NAD Power24™ incorporates a technology that effectively delivers NAD+*, a substance that naturally decreases in the skin as we age, to the skin via liposomal encapsulation. NAD+ is an abbreviation for Nicotinamide Adenine Dinucleotide.
⬥ The future of anti-aging
“Bichup Ultimate Recovery Youth Serum” featuring NAD+, the key factor underlying all signs of aging that is changing the future of anti-aging.
[1] Research on 24h action consisting of in-vivo tests assessing TEWL (transepidermial water loss), skin radiance, skin moisture, skin elasticity improvement and skin anti-oxidation effects.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 21-55.
Date: 25-26 January 2024.
[3] Evaluation of the treatment’s action on 10 different hallmarks of skin aging: wrinkles, skin elasticity, lifting, skin texture, skin clarity, anti-oxidant defence, radiance, moisture, recovery of skin barrier damage, skin’s inherent protective resilience.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 30-58.
Date: 5-8 February 2024.
⬥ 24-hour infinite beauty
Experience 24h/7 skin improvement.
[2] Method for assessing skin age: A comprehensive approach utilising weighted data from three parameters: crow’s feet, skin elasticity, and skin texture.
Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 women aged 30-60.
Date: 2-31 January 2024.
[3] Evaluation of the treatment’s action on 10 different hallmarks of skin aging: wrinkles, skin elasticity, lifting, skin texture, skin clarity, anti-oxidant defence, radiance, moisture, recovery of skin barrier damage, skin’s inherent protective resilience.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 30-58.
Date: 5-8 February 2024.
⬥ NAD Power24™: The pinnacle of enduring skin youth achieved through The Whoo’s technological expertise
1- Steady absorption with NAD+ encapsulation technology
*Compared to NAD+
After 10 years of research on NAD+, the Whoo Research Institute has finally perfected an encapsulation technology4 that improves the skin stability and absorption rate of NAD+. This achievement has led to the creation of NAD Power24™, a key age-defying ingredient.
[4] Patents (pending):
2 – Boosting NAD+ through a perfect blend with royal herbal remedies
The effectiveness of NAD+ was enhanced by combining NAD Power24™ with Licorice (a source of Enoxolone) and “Yoonseolran” (rich in Quercetin) in an optimal ratio, both known for their excellent antioxidant properties.
“Yoonseolran” (윤설란) is a skin refining ingredient extracted from Black Crowberry (Empetrum nigrum L.). The plant is naturally rich in Quercetin, a substance with senolytic properties that induces apoptosis of aging cells.
⬥ 24h skin barrier reinforcement with 99% Pure NAD encapsulation
After extensive research, The History of Whoo achieved the pinnacle of NAD research. Experience 24-hour anti-aging skin barrier reinforcement with “Bichup Ultimate Recovery Youth Serum”, formulated with 10% NAD Power24™.
⬥ Day & Night: 24-hour skin barrier reinforcement
The “Bichup Ultimate Recovery Youth Serum” is a 24-hour non-stop skin energy-recharging serum.
[1] Research on 24h action consisting of in-vivo tests assessing TEWL (transepidermial water loss), skin radiance, skin moisture, skin elasticity improvement and skin anti-oxidation effects.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 21-55.
Date: 25-26 January 2024.
⬥ The serum tackles 10 hallmarks of aging, including wrinkles, skin texture and radiance3
[3] Evaluation of the treatment’s action on 10 different hallmarks of skin aging: wrinkles, skin elasticity, lifting, skin texture, skin clarity, anti-oxidant defence, radiance, moisture, recovery of skin barrier damage, skin’s inherent protective resilience.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 30-58.
Date: 5-8 February 2024.
⬥ Upgraded Post-it-like Texture: lighter, non-sticky texture that seamlessly adheres to the skin
Experience a seamless application with a texture that delicately sticks to the skin like a post-it note, made possible by Whoo’s patented formulation technology used in the “Bichup Ultimate Recovery Youth Serum”. The texture is absorbed without stickiness, providing a comfortable application experience.
The “Bichup Ultimate Recovery Youth Serum’ was formulated using 7 exclusive patented technologies developed by LG.
Feel the difference in your skin with the “Bichup Ultimate Recovery Youth Serum.”
Survey conducted by: LG Household & Health Care China Shanghai Research Centre.
Participants: 66 Chinese women over 18 (average age 36.7 ± 8..4 years).
Date: 13-27 January 2024.
⬥ Day & Night Routine
“Bichup Ultimate Recovery Youth Serum” delivers 24h anti-aging support.
Day routine:
After applying the product, gently massage it in rolling motions along the skin’s texture to improve the absorption of the next skincare products. Enjoy a radiant complexion that remains firm and glowing throughout the day.
Night routine:
Applying an extra layer to areas where you’re particularly concerned about wrinkles and loss of elasticity will leave you feeling as if you’ve enjoyed a good night’s sleep. Wake up to visibly improved skin the next morning.
⬥ NAD+ VS. NAD Power24™: A repair solution discovered through 20 years of research
Question: What is NAD+?
Answer: NAD+ stands for “Nicotinamide Adenine Dinucleotide”. As a substance that restores the equilibrium disrupted by the aging process, NAD+ exhibits remarkable properties in reinforcing and repairing the skin barrier. As time passes, the level of epidermal NAD+ in the skin decreases. Hence, younger individuals or those with minimal skin damage typically exhibit higher concentrations of epidermal NAD+. NAD+ has garnered significant attention after it was described as an age-reversing ingredient in the book “Lifespan: Why We Age―and Why We Don’t Have To” by David Sinclair from Harvard University, a world-renowned, leading authority in the field of aging genomics. NAD+ is currently being utilised as a component in nutritional supplements and injectable therapies in the United States and other countries.
Question: What is NAD Power24™?
Answer: Until recently, NAD+ had not been widely used as a cosmetic ingredient due to its poor ability to penetrate the skin. After dedicating more than 20 years to researching skin self-regeneration and studying the anti-aging effects of NAD+ for the past decade, the Whoo Research Institute has finally developed a liposome technology to enhance skin permeability and stability of NAD+, resulting in improved skin penetration and intracellular delivery of the ingredient.
This NAD+ liposome ingredient is none other than NAD Power24™, which is included at an impressive concentration of 10% in the 4th generation Bichup Serum, serving as the main ingredient of the renewed Bichup line. In addition, to maximise the effectiveness of NAD Power24™ and intracapsular NAD+, the Whoo Research Institute developed an exclusive formulation technology for the Bichup line, as well as a technology that enhances its skin efficacy by combining Enoxolone and Quercetin in an optimal ratio. This ingenious combination is currently awaiting patent approval.
Question: How much better is NAD Power24™ compared to NAD+?
Answer: NAD Power24™ is 5 times more stable than NAD+ and its skin absorption rate is over 50% higher.
⬥ Jahabichup Complex™ (자하 비첩 Complex™, 蕴含紫河秘贴 Complex™)
“Jahabichup Complex™” (자하 비첩 Complex™, 蕴含紫河秘贴 Complex™) is a proprietary ingredient that revives complexion and enhances skin’s self-regenerating power.
The ingredient is the result of 15 years of research using the latest data mining technology. Through data mining, LG Household & Health Care analysed 20 million studies to discover the best traditional ingredients that could deliver the desired effects.
“Jahabichup Complex™” is a potent combination of vitamins, yeast polypeptides, amino acids, oligopeptides, growth factors and many more. One of its core components is Chojahabidan, a plant placenta derivative that enhances the skin’s self-healing power.
The ingredient was inspired by Jahageo (자하거, 紫河車), also known as Hominis Placenta, a traditional royal remedy used to treat Qi (vital energy) deficiency and, in turn, reinvigorate the body. The Donguibogam, the most representative text of Traditional Korean Medicine, describes the Jahageo as follows:
It’s used to cure emaciated individuals that are lacking vital energy and nutrition, weak individuals with a body exhausted by overwork, and those who suffer from skin pigmentary changes and melasma.
DONGUIBOGAM (1613)1
“Jahabichup Complex™” also includes 3 potent royal remedies.
After studying numerous royal records and traditional Oriental Medicine texts, researchers at LG Household & Health Care identified the 3 main herbal prescriptions used to look after the health of Eastern royals: Gongjindan (공진단, 拱辰丹), Kyungokgo (경옥고, 瓊玉膏) and Cheongsimwon (청심원, 淸心元).
Researchers combined these traditional formulas with modern dermatological science to obtain 3 innovative cosmetic ingredients:
For details on Gongjinbidan, also known as Gong Jin Solution™, please refer to the main page of the Bichup line.
Gyeongokbidan (경옥비단, 琼玉精萃) is a modern reinterpretation of Gyeongokgo (경옥고, 瓊玉膏), one of the 3 main restorative remedies recorded in the Donguibogam5. Gyeongokgo is also known as “Noblemen’s medicine”6 because in the past it used to be a prescription reserved for nobles and members of the royal court.
Gyeongokgo, also known as “Precious Jade Paste” is originally used to treat chronic fatigue and emaciation related to Lung Qi and Yin Deficiency5 .
In Oriental Medicine, Lung Qi regulates the preservation or excretion of fluids through the skin, and consequently the opening and closing of the skin pores. As a result, when Lung Qi is deficient, pores appear excessively open. On the other hand, Yin deficiency manifests through a generalised dryness across all vital organs, skin included.
Through the application of a proprietary technology, LG Household & Health Care developed a cosmetic ingredient based on the original prescription for Gyeongokgo: Gyeongokbidan.
Gyeongokbidan rebalances Lung Qi and Yin and helps smooth skin texture by replenishing moisture and reducing the appearance of pores.
Cheongsimbidan (청심비단, 淸心秘丹) is based on classic Korean herbal remedy Cheongsimwon (청심원, 淸心元), a prescription used to reduce excess heat in the Heart and the Liver and, in turn, treat cardiovascular conditions. As a cosmetic ingredient Cheongsimbidan acts as a detoxifying remedy that relieves redness, soothes irritation, eliminates impurities and rebalances skin.
Overall, “Jahabichup Complex™” was developed to mimic the effects of human placenta (Jahageo) and enhance skin’s natural ability to identify and repair its own weaknesses, promoting self-healing and skin regeneration. Thanks to its multifunctional formula, the ingredient provides a complete anti-aging treatment that reinvigorates skin, boost self-regeneration, reduces the appearance of wrinkles, enhances elasticity, and boosts skin radiance.
⬥ Royal Bowondan (궁중보원단)
“Royal Bowondan” is a combination of 3 traditional royal remedies (Samjibowonboeb, 삼지보원법) used to tonify the body and treat underlying health conditions. Please note that in Oriental Medicine, “Tonification” is a therapy used to rebalance the body and replenish its vital energy. [T/N there is no correspondence between Oriental Medicine organs and Western anatomy, so in this context capitalised names are not to be intended in the anatomical sense. For more information, please refer to the introduction to Oriental Medicine on this website]
In particular, “Royal Bowondan” is a blend of:
Together, “Royal Bowondan” works to mitigate micro-aging and prevent underlying signs of aging from becoming visible.
⬥ Yoonseolran (윤설란)
Yoonseolran is a skin refining ingredient extracted from Black Crowberry (Empetrum nigrum L.). The plant is naturally rich in Quercetin, a substance with senolytic properties that induces apoptosis of aging cells.
⬥ Cordycepin (동충하초 코디세핀, 冬虫夏草)
Cordyceps Militaris is a parasitic fungus used in Oriental Medicine for its wide range of pharmacological effects, including: anti-tumoral, immunomodulatory, anti-inflammatory and reinvigorating properties. Much like Wild Ginseng, it’s a naturally scarce ingredient, which lead it to become the world’s most expensive fungus, with prices going up even to $140,000 per kg2. It is said that numerous Chinese leaders, from ancient emperor Qin Shi Huang to Yang Guifei enjoyed the miracles properties of this mushroom3.
Cordycepin is the main bioactive compound found in Cordyceps Militaris. It works to energise and rejuvenate skin by improving cell senescence4.
Refill guide
(Refills are only offered for authentic 50ml-sized products.)
Trivia
Directions
Use right after prepping skin with a toner to ensure deep absorption into the skin. Carefully distribute the product along the natural texture of your skin, starting from the cheeks, forehead, nose, and chin in that order. Lightly wrap your face with your palms to aid quick absorption.
Recommended order of use:
Toner > “Bichup Ultimate Recovery Youth Serum” > Emulsion > Eye Cream > Cream
Precautions
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
- Be careful to avoid the product going into your eyes. In case of contact with eyes, rinse immediately with clean water.
- Use only for the intended purpose.
- Do not mix with other substances.
Other editions and formulations
⬥ Previous formulations:
⬥ Special editions:
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Review
(coming soon)
Source: The History of Whoo official website and official product packaging
Translation: © 2024 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
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Notes
1. 김경동. (2005). “혼돈시대의 강정제 “자하거(紫河車).”” 신동아.
2. Hou, David Anderson, Chia-Yi. (2021). “The World’s Most Valuable Parasite, Caterpillar Fungus, Can Cost up to $63,000 per Pound.” Business Insider.
3. KBS World. (2019). “BIOARA Dreams of Becoming the World’s Leading Cordyceps Provider.”
4. Kim, Hyo Jin et al. (2015) “Suppression of Cellular Senescence by Cordycepin in Replicative Aged Human Dermal Fibroblasts,” Journal of the Society of Cosmetic Scientists of Korea. 대한화장품학회, 41(2), pp. 135–141. doi: 10.15230/SCSK.2015.41.2.135.
5. 김태인. (2020). “Gyeongokgo Is Known to Rejuvenate Our Body and Strengthen Immunity – 월간파워코리아.” Power Korea
6. Haejuclinic. (n.d). “Haeju Gyeongokgo.” Retrieved 25 May 2022 from http://en.haejuclinic.com/product/gyeongokgo/