The History of Whoo

Gong Jin Hyang Hydrating line

The History of Whoo’s “Gong Jin Hyang Hydrating” (공진향:수), formerly known as “Gongjinhyang Soo”, is a skincare line designed to replenish skin’s hydration levels and promote a radiant, healthy complexion. “Gong Jin Hyang Hydrating” features fresh, lightweight formulas that would be suitable even for young, oily and combination skin.

Disclaimer: I personally translated the majority of facts and contents in this article from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in this guide.

Many concepts mentioned in this guide are based on Oriental Medicine principles, for a better understanding please refer to the introduction to Traditional Korean Medicine on this website. It’s important to stress out that there is no correspondence between Oriental Medicine organs and Western anatomy so capitalised names in this article shouldn’t be interpreted in the Western medical sense.

⬥ Recommended for:

  • Individuals in their teens and 20s
  • Oily and combination skin
  • Dehydrated skin
  • Rough and uneven skin texture
  • Enlarged pores
  • Dull and fatigued skin

Main Ingredients

The History of Whoo’s “Gong Jin Hyang Hydrating” is an antioxidant and revitalising skincare line designed to restore the skin’s natural hydration balance through the application of an Oriental Medicine principle called “Suseunghwagang” (수승화강, 水昇火降). This theory describes the circulation of Energy (Qi) and translates to “water goes up, fire goes down.”

According to this principle, when the human body is in an optimal and balanced state, the upper part remains cool (associated with water and Yin), while the lower part is warm (associated with fire and Yang). When the lower body heats up, this warm fire energy drives the cooler water energy upwards, resulting in a cooling effect on the head. At the same time, the cold water energy descending from the head receives the warm fire energy generated by the heart, sinks and warms the lower abdomen, thereby supporting the function of internal organs.

The History of Whoo – Gong Jin Hyang Firming line Suseunghwagang
The History of Whoo – Gong Jin Hyang Firming line Suseunghwagang

This harmonious interaction allows Qi to flow smoothly, contributing to overall health and well-being. If this flow is disrupted, the opposite phenomenon develops: heat stagnates in the head (leading to headaches, insomnia, and skin irritations) and cold water energy stagnates in the abdomen (resulting in digestive problems, poor circulation, and compromised skin health).

Products in the “Gong Jin Hyang Hydrating” line were designed to restore this balance by regulating excess heat, replenishing moisture levels, and promoting a healthy flow of energy.

In particular, all products in the “Gong Jin Hyang Hydrating” line contain “Gong Jin Solution™”, The History of Whoo’s signature ingredient, along with Vital-Lotus™, an exclusive ingredient that works to fortify the skin’s natural protective barrier, while simultaneously delivering essential hydration and soothing benefits. All ingredients included in the line have been processed using a Wetting method (습윤포제법) to enhance their hydrating properties and minimise oil content1. For more information on the role of processing methods in Traditional Korean Medicine, please refer to the guide on this website.

⬥ Vital-Lotus

Vital-Lotus™ is an exclusive ingredient derived from extensive research into the properties of the lotus flower. This proprietary formula has been designed to provide skin barrier support, while simultaneously delivering essential hydration and soothing effects.

Vital-Lotus™ is composed of three main ingredients: Panthenol, Lotus Flower extracts (a blend of extracts derived from the leaves, petals, and green seed embryo of the lotus flower) and Allantoin.

  • Panthenol + Lotus Flower extracts provide intense hydration.
  • Lotus Flower extracts + Allantoin provide soothing properties.
The History of Whoo - Gong Jin Hyang Soo [Vital Lotus]

Vital-Lotus™ appears in ingredient lists as:

Allantoin, Butylene Glycol, Ferulic Acid, Nelumbium Speciosum Flower Extract, Nelumbo Nucifera Germ Extract, Nelumbo Nucifera Leaf Extract, Panthenol, Water.

Gong Jin Solution

All products from The History of Whoo incorporate “Gong Jin Solution™” (공진솔루션™), a proprietary herbal complex that constitutes the brand’s signature ingredient. This complex represents an evolution of “Gongjinbidan” (공진비단, 供辰秘丹), which was previously the representative ingredient of the brand.

Gong Jin Solution™ was developed through The History of Whoo’s integrative medicine research. This development involved isolating and blending the brand’s former signature anti-aging ingredient Gongjinbidan with three of its key skin-firming active components, collectively referred to as “Gongjinbidan Active.” The components of Gongjinbidan Active include Glycoproteins, Arginine, and Glutamic Acid.

Gongjinbidan (공진비단, 供辰秘丹):

The History of Whoo’s “Gongjinbidan” is based on “Gongjindan” (공진단, 拱辰丹), a traditional Oriental medicine prescription originally created by Chinese physician Wei Yilin. According to the classical text or Oriental Medicine “Efficacious Remedies of the Physicians” (세의득효방, 世醫得效方), “Gongjindan” was a remedy exclusively reserved  for emperors and for this reason, it earned the name of “Emperor’s Medicine”2.

The History of Whoo - Gongjindan

“Gongjindan” appears in many traditional medical texts from China and Korea and it’s described as a remedy that strengthens the body’s immune defences and brings back the natural balance between its organs.

The Donguibogam (the most representative text of Traditional Korean Medicine) describes “Gongjindan” as follows:

To this day, “Gongjindan” is a vital tonic that is still commonly used in many Asian countries to combat chronic fatigue, weak constitution and deteriorated immunity. 

Through the integration of modern science, LG Household & Health Care developed a cosmetic ingredient based on the original prescription for “Gongjindan”: “Gongjinbidan” (공진비단, 供辰秘丹).

Active Tracking Technology:

At the heart of the new “Gong Jin Solution™ is The History of Whoo’s Active Tracking Technology, an innovative Hanbang Bio-Po Jae technology that effectively delivers the skin-firming properties of Gongjinbidan to the skin.

The term Po Jae (포제, 炮制) refers to traditional methods in Korean medicine designed to prepare herbs for medicinal use. These techniques are designed to enhance or modify specific qualities of the herbs, tailoring them for targeted therapeutic effects. (For further details, please consult the guide on Traditional Korean Medicine available on this website, specifically section 3.3, which covers “Herb preparation and processing methods”).

The History of Whoo combined traditional Po Jae techniques with cutting-edge biotechnology to enhance the skin-firming properties of their classic ingredient, Gongjinbidan. This combination results in improved skin firmness and a more youthful appearance, providing a skincare experience that harmoniously integrates ancient wisdom with modern technology.

Key Ingredients of Gong Jin Solution™

The History of Whoo’s new “Gong Jin Solution™ appears in ingredient lists as:

1,2-Hexanediol, Angelica Gigas Root Extract, Arginine, Asparagus Cochinchinensis Root Extract, Butylene Glycol, Cornus Officinalis Fruit Extract, Ethylhexylglycerin, Ganoderma Lucidum (Mushroom) Extract, Glutamic Acid, Glycoproteins, Thymus Vulgaris (Thyme) Extract, Water

The History of Whoo - Gong Jin Solution herbs

In particular, the ingredient includes with five traditional herbal remedies:

  • Asparagus Cochinchinensis Root (천문동, 天門冬), or “Tian Men Dong”, is a potent anti-aging remedy that works by clearing Heat and nourishing Yin. The ingredient is highly regarded in Oriental Medicine for its effectiveness in softening rough skin and improving skin elasticity and radiance. It’s believed that these effects are primarily due to the plant’s rich content of the amino acid Asparagine7.
  • Angelica Gigas Nakai Root (참당귀뿌리, 当归), or “Dang Gui”, is known to replenish Qi and nourish Blood, meaning it restores vital energy levels and promote a healthy circulation of nutrients and energy across the body.
  • Cornus Officinalis Fruit (산수유열매, 山茱萸), or “Shan Zhu Yu”, is valued for its astringent and tonifying properties [T/N In Oriental Medicine “astringent” ingredients have the function of rebalancing the main vital substances that animate the human body: Essence, Body Fluids and Qi].
  • Ganoderma Lucidum (영지버섯, 灵芝属), or “Ling Zhi”, is highly-regarded in Oriental Medicine for promoting health and longevity. The ingredient was first described in the Classic of the Materia Medica (also known as Shennong Bencaojing, 神農本草經) and it’s used to alleviate fatigue, strengthen the immune system, and promote overall well-being.
  • Thymus Vulgaris (Thyme) (타임, 百里香), which boasts antimicrobial and anti-inflammatory properties.

Overall, the ingredient promises to increase energy flow, while also rebalancing and reinvigorating skin to enhance the skin’s intrinsic energy and elasticity3.

Moisture-Linking Technology

All products in the “Gong Jin Hyang Hydrating” line are formulated using The History of Whoo’s exclusive Moisture-Linking Technology. This innovative technology has been designed to fortify the skin’s natural protective barrier and enhance the skin’s ability to retain moisture by ensuring that the moisturising ingredients in the formulas bind more effectively to the skin.

By incorporating Moisture-Linking Technology, the “Gong Jin Hyang Hydrating” line promotes a clear, well-hydrated, and radiant complexion.

At the heart of the Moisture-Linking Technology are 3 distinct patented technologies:

  • Patent 102401790 and Patent 101663055. These patents describe a cosmetic composition that enhances the binding of skin surface modifying-ingredients to the skin’s surface without causing any damage to the dermal tissues. These ingredients, which include, but are not limited to, moisturising, exfoliating, antioxidant, and brightening agents, are intended to improve the appearance and texture of the skin. The enhanced interaction between the skin surface modifying-ingredients and the skin’s surface ensures that these components remain firmly attached, even after exposure to soap or other cleansing agents. The result is a semi-permanent surface modification effect which does not compromise the health and overall integrity of the skin.
  • Patent 102349949. This patent focuses on enhancing the gloss and overall appearance of the skin. It involves a cosmetic composition containing an ingredient (Allantoin in the case of the “Gong Jin Hyang Soo” line), which possesses reactive groups capable of forming covalent bonds with skin proteins. By creating these bonds, the composition delivers a semi-permanent gloss enhancement effect, making the complexion look more radiant and luminous.
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Products

Click on a product to learn more about its features

⬥ Recommended order of use

  • Gong Jin Hyang Hydrating Cleansing Foam
  • Gong Jin Hyang Hydrating Balancing Toner
  • Gongjinhyang Soo Vital Hydrating Essence
  • Gong Jin Hyang Hydrating Emulsion
  • Gong Jin Hyang Hydrating Cream
  • Gong Jin Hyang Hydrating Sunscreen Fluid SPF50+/PA+++ (in the morning)
  • Gong Jin Hyang Hydrating Face Mask (in the evening)
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Shop the Line

⬥ International retailers

⬥ South Korean retailers

Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.

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Notes

1. 오주희, 신재석, 이성준, 이종철, 임준홍, 안은석, 홍시갑 and 홍준기. 2009, “한약재 포제 가공의 현대적 연구 현황”, Journal of Pharmaceutical Investigation, vol.39, no.4 pp.275-297.
2. 김은진. (2003). “나도 한번쯤 써보고 싶다! 피부 보약, 한방 화장품.” 레이디경향.
3. 더후(The Whoo). (n.d.). 더후: The whoo. 더후(THE WHOO). https://www.thewhoo.com/mall/brand/brand.html#con2
4. 나누리. (2023, February). 천문동[天門冬]의 효능과 섭취방법 알아보기. 나누리 블로그.

Source: LG Household & Health Care unless otherwise stated.
Words, Visuals: © 2024 Odile Monod unless otherwise stated.
You may not reproduce the above translation for commercial purposes without the express written consent of the author.

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