The History of Whoo
Gong Jin Hyang Mi line
The History of Whoo’s “Gong Jin Hyang Mi” (공진향:미), also spelled as “Gongjinhyang Mi”, is a premium make-up line with added skincare benefits. The products are inspired by Traditional Oriental Medicine remedies and beauty secrets.
Disclaimer: I personally translated the majority of facts and contents in this article from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in this guide.
Many concepts mentioned in this guide are based on Oriental Medicine principles, for a better understanding please refer to the introduction to Traditional Korean Medicine on this website. It’s important to stress out that there is no correspondence between Oriental Medicine organs and Western anatomy so capitalised names in this article shouldn’t be interpreted in the Western medical sense.
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Products
Click on a product to learn more about its features
Gongjinhyang Mi Luxury Luminous Powder
Gongjinhyang Mi Luxury Two Way Pact
Gongjinhyang Mi Color Pact
Gongjinhyang Mi Velvet Foundation Pact SPF35/PA++
Gongjinhyang Mi Velvet Powder Pact SPF30/PA++
Gongjinhyang Mi Luxury Golden Cushion SPF50+/PA+++
Gongjinhyang Mi Luxury Golden Base
Gongjinhyang Mi Luxury Cream Foundation SPF25/PA++
Gongjinhyang Mi Essential Primer Base
Gongjinhyang Mi Essential Skin CC SPF30/PA++
Gongjinhyang Mi Essential Foundation SPF30/PA++
Gongjinhyang Mi Essential Sun Base SPF50+/PA+++
Gongjinhyang Mi Luxury BB Cream SPF20/PA++
Gongjinhyang Mi Velvet Primer Base
Gongjinhyang Mi Velvet Foundation SPF30/PA++
Gongjinhyang Mi Eyebrow Pencil
Gongjinhyang Mi Velvet Lip Rouge
Gongjinhyang Mi Velvet Liquid Lip Rouge
Gongjinhyang Mi Luxury Lipstick
Gongjinhyang Mi Luxury Lip Rouge
Shop the line
⬥ International retailers
⬥ South Korean retailers
Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.