The History of Whoo
Hwanyu Imperial Youth Concentrate Serum

Product overview
Brand: The History of Whoo
Product Name: Hwanyu Imperial Youth Concentrate Serum
Korean Product Name: 환유 진액
Capacity: 50ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle
Original Retail Price: 550,000 KRW
Date of Release: May 2025
Shelf life: 36 months before opening. 12 months after opening.

Ingredients
Notable allergens: Alcohol, Essential Oils, Fragrance, Mica, Niacinamide.

Product description
The History of Whoo’s “Hwanyu Imperial Youth Concentrate Serum” is a triple anti-aging serum designed to improve the appearance of wrinkles, support the skin’s natural protective barrier and provide a lifting effect all at the same time.
⬥ The History of Whoo’s “Hwanyu” line: a timeless masterpiece
The History of Whoo’s “Hwanyu Imperial Youth” line is formulated with Timeless Longevity™, skin longevity science that harnesses the self-sustaining properties of natural Wild Ginseng.
Wild Ginseng that thrived for thirty years, surviving entirely on its own. Experience healthier, more vibrant skin through the power of The History of Whoo’s newly reformulated 5th generation “Hwanyu Imperial Youth” line, which draws inspiration from the secrets of Wild Ginseng’s enduring vitality.
⬥ An unparalleled heritage in Wild Ginseng research
The History of Whoo’s reformulated 5th generation “Hwanyu Imperial Youth” line has been developed through 19 years of research and technological expertise focused on the longevity of Wild Ginseng.
⬥ The History of Whoo’s Wild Ginseng heritage line
The History of Whoo’s “Hwanyu Imperial Youth” represents the brand’s Wild Ginseng heritage line, faithfully capturing the enduring vitality of Wild Ginseng concentrated over 30 years of growth.
The History of Whoo’s has developed its “Hwanyu Imperial Youth” line using Wild Ginseng Jeoncho as a raw material. Wild Ginseng Jeoncho (전초, 全草) is a term that refers to the entire Wild Ginseng plant, including its stem, leaves, and roots. This precious ingredient can only be harvested in small quantities from untouched wild natural environments during the months of May to September, the time of the year when Yang Qi reaches its peak.
⬥ Point 1: Wild Ginseng Ginsenoside™ & Seno-Force™
The History of Whoo’s “Hwanyu Imperial Youth” is formulated with Wild Ginseng Ginsenoside™ and Seno-Force™, which are two ingredients derived from extensive research into the longevity of 30-year-old Wild Ginseng. After 19 years of pioneering research into Wild Ginseng, The History of Whoo discovered Wild Ginseng Ginsenoside™ and Seno-Force™, two ingredients that provide powerful skin benefits.
[1] Wild Ginseng Ginsenoside™ refers to the ginsenoside components that have been extracted, isolated, and purified from adventitious roots of “tissue-cultured Wild Ginseng”, which was obtained through Wild Ginseng cell culture.
⬥ Point 2: Aging-RX Technology™
The History of Whoo’s “Hwanyu Imperial Youth” is formulated with Aging-RX Technology™ to boost skin elasticity.
Aging-RX Technology™ is a high-performance elasticity-boosting technology that works deep within the skin to deliver intense firmness while providing a gentle calming effect.
⬥ Point 3: The History of Whoo’s unrivalled beauty philosophy
The “Hwanyu Imperial Youth Concentrate Serum” is the ultimate expression of The History of Whoo’s unrivalled beauty philosophy.
Efficacy rooted in precious ingredients.
The History of Whoo’s “Hwanyu Imperal Youth” line features an elaborate blend of Wild Ginseng and over 70 rare Hanbang ingredients, meticulously combined according to traditional Hanbang formulation principles. Through the incorporation of this blend, the line effectively works from within to treat the skin at its core, enhancing its overall condition while addressing complex skin concerns.
Hwanyu’s unique skin beauty philosophy.
The exceptional effectiveness of “Hwanyu Imperal Youth” lies in its timeless formulation. By reinterpreting traditional formulation principles through Boncho Baewiron™ (본초 배위론, 本草 配位論), The History of Whoo’s “Hwanyu Imperal Youth” line strengthens the effectiveness of the Five Elements (오행, 五行)2 skincare ingredients, bringing the skin to its ideal condition.
[2] t/n The Five Elements, also known as the Five Phases (오행, 五行), is a traditional Eastern philosophy that describes the interrelationships and interactions between natural elements. To learn more about the Five Elements theory and its application in The History of Whoo’s “Hwanyu Imperial Youth” line, please refer to the main article on the line.
⬥ Texture
The History of Whoo’s “Hwanyu Imperial Youth Concentrate Serum” features a smooth, skin-hugging texture that glides on smoothly like silk. Upon application, the silky, deeply nourishing texture of the product gently wraps around the skin, leaving it feeling intensively firm and nourished.
⬥ The History of Whoo’s “Hwanyu Imperial Youth Concentrate Serum
With its triple action formula designed to improve the appearance of wrinkles, support the skin’s natural protective barrier and lift the skin, The History of Whoo’s “Hwanyu Imperial Youth Concentrate Serum” is a skin-strengthening treatment3 that works to fortify the skin’s natural protective barrier, while smoothing and firming saggy skin.
[3] The product has been clinically tested to improve skin barrier function by reducing transepidermal water loss induced by physical stimulation.
[4] Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 32 women aged 50-59.
Date: 25 November – 6 December 2024.
[5] Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 34 women aged 32-59.
Date: 25 November 2024 – 5 March 2025.
⬥ The History of Whoo’s timeless beauty ritual
A timeless beauty ritual, embodying The History of Whoo’s unparalleled Wild Ginseng heritage. Formulated with a potent remedy that absorbs effortlessly into the skin, The History of Whoo’s exclusive “Hwanyu Imperial Youth” beauty ritual infuses the skin with healthy vitality and youthful energy.
To learn more about The History of Whoo’s “Hwanyu” line, including its ingredients and technologies, please refer to the main page.

Directions
When you reach the essence/serum/ampoule step, dispense the desired amount of product and delicately apply it to your face and neck.
Warm your hands by rubbing them together and when your palms are warm, use them to gently sweep the product from the centre of your face outward and from the base of your neck upwards.

Precautions
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
- Use only for the intended purpose.
- Follow the usage instructions provided.
- Do not return any remaining product to the original container after use.
- Avoid contact with clothing.
- Do not mix with substances other than cosmetics.

Other editions and formulations
⬥ Previous formulations:
⬥ Special editions:

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Review
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