The History of Whoo
UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++

Product overview
Brand: The History of Whoo
Product Name: UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++
Korean Product Name: UV 얼티밋 수분 선퀴드 SPF50+/PA++++
UV Protection: SPF50+/PA++++
Water Resistance: Not water resistant
Capacity: 60ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle, UV Protection Dual-Functional Cosmetic
Original Retail Price: 55,000 KRW
Date of Release: June 2025
Shelf life: 3 years before opening. 12 months after opening.

Ingredients
Sunscreen type: Chemical (organic UV filters)
UV filters: Ethylhexyl Methoxycinnamate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Drometrizole Trisiloxane, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Ethylhexyl Triazone.
Notable allergens: Alcohol, Essential Oils, Fragrance.

Product description
The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++” is a hydrating Sunquid1 sunscreen designed to provide an instant cooling effect along with a burst of hydration.
[1] t/n “Sunquid” (“sunscreen” + “liquid”) is a term coined by LG Household & Health Care for sunscreens with a lightweight, fluid formula.
The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++” is a cooling and lightweight sunscreen with an intensively hydrating formula.
⬥ The History of Whoo ‘s new “UV Ultimate” sunscreen line
The History of Whoo’s new “UV Ultimate” sunscreen line embodies the essence of anti-photoaging sun care and is designed to help you seize the golden moment to protect your skin against UV damage by delivering impeccable UV defence and antioxidant protection.
[2] Please note that the effect is only temporary.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 27-56 with a mean age of 44.73±5.61 years.
Date: 15-16 April 2025.
“Isn’t there a sunscreen that feels comfortable and hydrating, while absorbing quickly and seamlessly, much like a skincare product?”
“I hate feeling stuffy in hot weather, isn’t there a cooling sunscreen that provides an instantly refreshing sensation upon application?”
“I love a hydrating sunscreen, but I hate stickiness. Is it possible to have a hydrating sunscreen with a soft matte finish instead?”
“For makeup to sit perfectly over sunscreen, the sunscreen must adhere tightly to the skin like a make-up primer!”
⬥ Instant Cooling · Moisture · UV Protection
The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++” is a hydrating and cooling Sunquid1 sunscreen that delivers a intense burst of hydration upon application and dries to an airy, soft matte finish.
[1] t/n “Sunquid” (“sunscreen” + “liquid”) is a term coined by LG Household & Health Care for sunscreens with a lightweight, fluid formula.
[3] Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 27-56 with a mean age of 44.73±5.61 years.
Date: 15-16 April 2025.
⬥ Instantly cooling
The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++” is a cooling and lightweight sunscreen with an intensively hydrating formula. The product is designed to reduce skin temperature by delivering an instant cooling effect2.
Immediate cooling effect2 observed in infrared thermal camera images.
Before using The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++”:

Skin flushed by heat exposure.
Immediately after using The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++”:

Left half of the face: Control (untreated area) / Right half of the face: Treated area
[2] Please note that the effect is only temporary.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 27-56 with a mean age of 44.73±5.61 years.
Date: 15-16 April 2025.
The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++” has been shown to lower skin temperature immediately upon application.

⬥ Inverse-phase texture
The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++” features an inverse-phase texture packed with Hyaluronic Acid that replenishes skin moisture before drying to a soft, matte finish.
[4] Tests conducted by: Ecoderm, Inc.
Participants: 30 adults (2 men and 28 women) with a mean age of 39.7±6.1 years.
Date: 17-21 February 2025.
⬥ Immediate satisfaction after use
The History of Whoo’s “UV Ultimate Hydrating Sunquid Serum SPF50+/PA++++” delivers immediate satisfaction after use.
Customer survey conducted by: Ellead Co., Ltd.
Participants: 30 women aged 27-56 with a mean age of 44.73±5.61 years.
Date: 15-16 April 2025.

Directions
Before applying make-up, dispense the desired amount of product and evenly spread it over your face. Make sure to apply an additional layer to the areas most exposed to UV rays.

Precautions
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
- Be careful to avoid the product going into your eyes. In case of contact with eyes, rinse immediately with clean water.
- Use only for the intended purpose.
- Do not mix with substances other than cosmetics.

Other editions and formulations
⬥ Previous formulations:
⬥ Special editions:

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