hera
UV Protector Fresh SPF50+/PA++++

Product overview
Brand: Hera
Product name: UV Protector Fresh SPF50+/PA++++
Korean Product Name: UV프로텍터 프레쉬 SPF50+/PA++++
Protection: SPF50+/PA++++
Water resistance: Not water resistant
Capacity: 50ml
Formulated by: Amorepacific
Manufactured by: Amorepacific
Distributed by: Amorepacific
Country of Manufacture: South Korea
Functional Cosmetic Certifications: UV Protection, Whitening, Anti-Wrinkle
Original Retail Price: 47,000 KRW
Date of Release: February 2026
Shelf life: 36 months before opening. 12 months after opening
Ingredients
Sunscreen type: Chemical (organic UV filters)
UV Filters: Drometrizole Trisiloxane, Ethylhexyl Triazone, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Terephthalylidene Dicamphor Sulfonic Acid.
Notable allergens: Fragrance, Niacinamide.
Product description
Hera’s “UV Protector Fresh SPF50+/PA++++” is a hydrating sunscreen with a cosmetically elegant, hydrating texture that gently envelops the skin to provide lightweight yet resilient protection, leaving the complexion with a clear, dewy glow.
Fresh Glow
Hera’s “UV Protector Fresh SPF50+/PA++++” features a texture that melts seamlessly into the skin without leaving any residue, helping to soothe heat-induced skin irritation while leaving the complexion with a dewy “Fresh Glow” finish.
Point 1: Immediate cooling effect
Hera’s “UV Protector Fresh SPF50+/PA++++” provides hydrating cooling protection that instantly lowers skin temperature raised by heat exposure by up to 6°C*, delivering a fresh, lightweight, and long-lasting cooling effect.

Immediately after use of Hera’s “UV Protector Fresh SPF50+/PA++++” following heat exposure:
[1] Based on an instrumental evaluation conducted immediately after application following heat exposure.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 29—51.
Date: 22 September — 24 October 2025.
[2] Based on an evaluation of redness reduction conducted immediately after application on skin exposed to UV and infrared radiation.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 29—51.
Date: 22 September — 24 October 2025.
Point 2: Invisible hydration barrier
Hera’s “UV Protector Fresh SPF50+/PA++++” forms a transparent hydration barrier on the skin, helping to improve moisture levels in skin that has become dehydrated due to UV and heat exposure.
Point 3: Fresh, lightweight texture
Hera’s “UV Protector Fresh SPF50+/PA++++” features a fresh, lightweight texture that melts seamlessly into the skin like a skincare product, providing comfortable protection throughout the day.
The sunscreen has a water-rich texture that melts smoothly and lightly into the skin, leaving a hydrated, non-sticky finish. With its watery formula that doesn’t feel heavy on the skin, the sunscreen is perfect for daily use.
Even when the skin is subject to heat exposure, it remains protected! The sunscreen delivers a heat-aging defence index of 60+.
Under heat exposure, Hera’s “UV Protector Fresh SPF50+/PA++++” applied to skin has been shown to maintain its UV protection without reduction.
See how skin stress changes under heat exposure!

Based on in vitro test results using a skin cell culture model.
Self-assessment results after 4 weeks of use3:
[3] Based on self-assessed improvement scores after four weeks of product use.
Surveys conducted by: Ellead Co., Ltd.
Participants: 32 women aged 29—51.
Date: 22 September — 24 October 2025.
Point 4: High customer satisfaction
96.8% of users reported satisfaction immediately after use4:
100% of users reported satisfaction after 4 weeks of use5:
[4] Based on a customer satisfaction survey conducted immediately after use.
Surveys conducted by: Ellead Co., Ltd.
Participants: 32 women aged 29—51.
Date: 22 September — 24 October 2025.
[5] Based on a customer satisfaction survey conducted after four weeks of product use.
A new standard in sun protection!
Is a high UV protection factor enough? Not quite. True protection means defending the skin against photoaging as well! Learn more about Hera’s photoaging defence technology.
UVA & long UVA: UV rays that reach deep into the skin
UVA rays penetrate deep into the skin and, with repeated daily exposure, increase skin stress factors, which are known to contribute to photoaging.

UV-R PRO™: Hera’s enhanced photoaging defence technology
UV-R PRO™ is Hera’s advanced UV protection technology that helps defend against UVA-induced oxidative stress to maintain clearer, firmer-looking skin.

The image is intended to illustrate the UV-R PRO™ technology.
Point 5: Key ingredients
Hera’s “UV Protector Fresh SPF50+/PA++++” is formulated with the following key ingredients:
The description above is based solely on the properties of the raw ingredients
Lightweight hydrating protection for heat-stressed skin
Hera’s “UV Protector Fresh SPF50+/PA++++” is a Fresh Glow hydrating sunscreen with a watery, hydrating formula that melts into the skin to provide gentle relief from heat-induced irritation while protecting the skin with a clear, lightweight finish.
After completing your regular skincare routine, dispense the desired amount of product and gently spread it over your face.

Image for illustrative purposes only. Individual results may vary.
Face: Hera — “UV Protector Fresh SPF50+/PA++++”
365 all about sun care
Find the sunscreen that’s just right for you! Hera’s “UV protector” range that evens and brightens the complexion.

No.1 sun care brand in Korea for 19 consecutive years6
[6] Hera has been ranked the No.1 sun care brand in Korea for 19 consecutive years, based on Kantar Worldpanel data (June 2006 – Q4 2024).

Directions
In the last step of your morning skincare routine, dispense the desired amount of product and then evenly spread it across the entire face, following the natural direction of your skin’s texture. Pay particular attention to areas most exposed to sunlight, such as the forehead, nose, and cheekbones, and ensure the product is applied thoroughly to these areas.
Be careful to avoid the product going into your eyes. Wipe the mouth of the container and close the cap securely after use. Store at room temperature.
Precautions
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
Other editions and formulations
Previous formulations:
Special editions:
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