HwaHae Beauty Awards 2025 (mid-year)
korean beauty awards

HwaHae Beauty Awards 2025 (mid-year)

HwaHae, the most popular Korean beauty platform with over 13 million downloads, announced the winners of their renowned beauty awards for the first half of 2025.

[Update: The article on the final winners of the HwaHae Beauty Awards 2025 is now online]

HwaHae Beauty Awards 2025

Every year HwaHae hosts the HwaHae Beauty Awards to celebrate the most popular beauty products of the year. The event takes place twice a year (in May and November), and winners are determined based solely on reviews and ratings left by users of the platform.

On 21 May 2025, HwaHae announced the winners of the 2025 Mid-Year HwaHae Beauty Awards HwaHae Beauty Awards. As a platform built around fairness and transparency, HwaHae followed a meticulous selection process to filter out untrustworthy reviews and spam comments to ensure the authenticity of the data collected. In particular, for the most recent edition of the awards, HwaHae analysed 277,475 user reviews submitted between 1 November 2024 and 30 April 2025.

Both users and beauty companies place great value on the outcome of the HwaHae Beauty Awards, as they offer an accurate and authentic reflection of the opinions of Korean beauty consumers.

See also: What is HwaHae?

HwaHae Beauty Awards 2025 (mid-year) Winners

HwaHae Beauty Awards 2025 (mid-year)

BEST Skin soothing products

Cerolabs - Soothing Toner

Best Toner:
Cerolabs – Soothing Toner
(SHOP)

Innoant - Soothing Gel Lotion

Best Emulsion:
Innoant – Soothing Gel Lotion
(SHOP)

Xmii - Silky Barrier Soo Ampoule

Best Essence / Ampoule/ Serum:
Xmii – Silky Barrier Soo Ampoule
(SHOP)

Goodal - Heartleaf Hyaluron Soothing Cream

Best Cream:
Goodal – Heartleaf Hyaluron Soothing Cream
(SHOP)

Goodal - Heartleaf Hyaluron Soothing Clear Pad

Best Toner Pads:
Goodal – Heartleaf Hyaluron Soothing Clear Pad
(SHOP)

Zeroid - intensive SOS+ Balm

Best Balm / Multi-Balm:
Zeroid – intensive SOS+ Balm
(SHOP)

Yvesom - Ultra Calming Cleanser

Best Cleansing Foam:
Yvesom – Ultra Calming Cleanser
(SHOP)

Arocell - Cica Repair Panthenol Gel Mask

Best Sheet Mask:
Arocell – Cica Repair Panthenol Gel Mask
(SHOP)

Ilso - Heartleaf Tendersome Double Calming Pad

Best Wash-Off Mask:
Ilso – Heartleaf Tendersome Double Calming Pad
(SHOP)

Rooicell - Modeling Mask Cup [#Lavender]

Best Peel-Off Mask:
Rooicell – Modeling Mask Cup [#Lavender]
(SHOP)

Biodance - Hydro Cera-Nol Real Deep Mask

Best Sleeping Mask:
Biodance – Hydro Cera-Nol Real Deep Mask
(SHOP)

Dewytree - AC Deep Calming Pore Pad

Best Targeted Mask Pads:
Dewytree – AC Deep Calming Pore Pad
(SHOP)

BEST pore-minimising products

Beplain - Mung Bean Pore Clearing LHA Toner

Best Toner:
Beplain – Mung Bean Pore Clearing LHA Toner
(SHOP)

Real Barrier - Retiniol Pore Tightening Serum

Best Essence / Ampoule/ Serum:
Real Barrier – Retiniol Pore Tightening Serum
(SHOP)

Odeloi - Black Cherry Pore Tightening Cream Luftig

Best Cream:
Odeloi – Black Cherry Pore Tightening Cream Luftig
(SHOP)

UIQ - Biome Remedy Pore Reset Cooling Pad

Best Toner Pads:
UIQ – Biome Remedy Pore Reset Cooling Pad
(SHOP)

ShionLe - Laminaria Ampoule Cleansing Foam

Best Cleansing Foam:
ShionLe – Laminaria Ampoule Cleansing Foam
(SHOP)

Blackglow - Pink Glow Enzyme Powder Cleanser

Best Cleansing Powder:
Blackglow – Pink Glow Enzyme Powder Cleanser
(SHOP)

Wellage - Hyper Peptide Bandage Lifting Mask

Best Sheet Mask:
Wellage – Hyper Peptide Bandage Lifting Mask
(SHOP)

Beplain - Mung Bean Pore Clay Mask

Best Wash-Off Mask:
Beplain – Mung Bean Pore Clay Mask
(SHOP)

Lindsay - Modelling Mask Cup [#Charcoal]

Best Peel-Off Mask:
Lindsay – Modelling Mask Cup [#Charcoal]
(SHOP)

All Natural - Blue Agave Pore Sleeping Mask

Best Sleeping Mask:
All Natural – Blue Agave Pore Sleeping Mask
(SHOP)

Mediheal - Blackhead Melting Clear Nose Patch

Best Nose Strips:
Mediheal – Blackhead Melting Clear Nose Patch
(SHOP)

Skinfood – Pantothenic Water Parsley Clear Pad

Best Targeted Mask Pads:
Skinfood – Pantothenic Water Parsley Clear Pad
(SHOP)

BEST hydrating products

S.Nature – Aqua Oasis Toner

Best Toner:
S.Nature – Aqua Oasis Toner
(SHOP)

Baronsie - Ectoin Lotion

Best Emulsion:
Baronsie – Ectoin Lotion
(SHOP)

Milba Lab - Jeju Lava Sea Water Moisturizing Hydrating Ampoule Essence

Best Essence / Ampoule/ Serum:
Milba Lab – Jeju Lava Sea Water Moisturizing Hydrating Ampoule Essence
(SHOP)

Torriden – Dive-In Low-Molecular Hyaluronic acid Soothing Cream

Best Cream:
Torriden – Dive-In Low-Molecular Hyaluronic acid Soothing Cream
(SHOP)

Reve:am - Waterfit 8 Layering Moisture Toner Pad

Best Toner Pads:
Reve:am – Waterfit 8 Layering Moisture Toner Pad
(SHOP)

Irecipe - Watery Teca Cera Balm

Best Balm / Multi-Balm:
Irecipe – Watery Teca Cera Balm
(SHOP)

Lopoe - Better Balance Cleansing Foam

Best Cleansing Foam:
Lopoe – Better Balance Cleansing Foam
(SHOP)

Cerolabs - Hydration Essence Mask

Best Sheet Mask:
Cerolabs – Hydration Essence Mask
(SHOP)

NEER°G - CCA Brightening Wash Off Pack

Best Wash-Off Mask:
NEER°G – CCA Brightening Wash Off Pack
(SHOP)

Medi-Peel - Extra Super 9+ Glow Lifting Wrapping Mask

Best Peel-Off Mask:
Medi-Peel – Extra Super 9+ Glow Lifting Wrapping Mask
(SHOP)

Laneige - Water Sleeping Mask EX

Best Sleeping Mask:
Laneige – Water Sleeping Mask EX
(SHOP)

Illumiel - Mulgyeol Subun Nemo Pad

Best Targeted Mask Pads:
Illumiel – Mulgyeol Subun Nemo Pad
(SHOP)

BEST moisturising products

Cosnori - Panthenol Barrier Toner

Best Toner:
Cosnori – Panthenol Barrier Toner
(SHOP)

Aestura - Atobarrier 365 Lotion

Best Emulsion:
Aestura – Atobarrier 365 Lotion
(SHOP)

AMPLE:N - Ceramide Shot Serum

Best Essence / Ampoule/ Serum:
AMPLE:N – Ceramide Shot Serum
(SHOP)

Aestura – Atobarrier 365 Cream

Best Cream:
Aestura – Atobarrier 365 Cream
(SHOP)

Puripia - Hydra Moisture Care Solution Toner Pad

Best Toner Pads:
Puripia – Hydra Moisture Care Solution Toner Pad
(SHOP)

Skin & Lab - Barrierderm Relief Balm

Best Balm / Multi-Balm:
Skin & Lab – Barrierderm Relief Balm
(SHOP)

3nough - Daily Conscious Foam Cleanser

Best Cleansing Foam:
3nough – Daily Conscious Foam Cleanser
(SHOP)

ShionLe - Laminaria Collagen Firming Mask

Best Sheet Mask:
ShionLe – Laminaria Collagen Firming Mask
(SHOP)

Beauty of Joseon - Ground Rice and Honey Glow Mask

Best Wash-Off Mask:
Beauty of Joseon – Ground Rice and Honey Glow Mask
(SHOP)

Fully - Rice Dough Modelling Mask

Best Peel-Off Mask:
Fully – Rice Dough Modelling Mask
(SHOP)

Medicube - Collagen Night Wrapping Mask

Best Peel-Off Mask:
Medicube – Collagen Night Wrapping Mask
(SHOP)

Mediheal - Watermide Moisture Pad

Best Peel-Off Mask:
Mediheal – Watermide Moisture Pad
(SHOP)

BEST skin-brightening products

Chaesikskin - Damyang Fresh Cucumber 70% Cooling Toner

Best Toner:
Chaesikskin – Damyang Fresh Cucumber 70% Cooling Toner
(SHOP)

Mediheal - Madecassoside Blemish Repair Serum

Best Essence / Ampoule/ Serum:
Mediheal – Madecassoside Blemish Repair Serum
(SHOP)

Dermafirm - Soothing Repair Toning Cream R4

Best Cream:
Dermafirm – Soothing Repair Toning Cream R4
(SHOP)

Puripia - Metabiome Toner Pad

Best Toner Pads:
Puripia – Metabiome Toner Pad
(SHOP)

Mediheal - Madecassoside Essential Mask Sheet Blemish Repair

Best Sheet Mask:
Mediheal – Madecassoside Essential Mask Sheet Blemish Repair
(SHOP)

Goodal - Green Tangerine Vita C Eye Gel Patch

Best Targeted Mask:
Goodal – Green Tangerine Vita C Eye Gel Patch
(SHOP)

BringGreen - Super Lemon Glutathione Sleeping Pack

Best Sleeping Mask:
BringGreen – Super Lemon Glutathione Sleeping Pack
(SHOP)

Dewytree - Pick And Quick Vitamin Glow Double Pad

Best Targeted Mask Pads:
Dewytree – Pick And Quick Vitamin Glow Double Pad
(SHOP)

BEST anti-aging products

Sulwhasoo – First Care Activating Serum

Best Toner:
Sulwhasoo – First Care Activating Serum
(SHOP)

Freemay - Triple Effect Synergy Serum

Best Essence / Ampoule/ Serum:
Freemay – Triple Effect Synergy Serum
(SHOP)

WJ - EGFon Derma Clinic Cream

Best Cream:
WJ – EGFon Derma Clinic Cream
(SHOP)

Illumiel - Soft Lifting Gamtae Pad

Best Toner Pads:
Illumiel – Soft Lifting Gamtae Pad
(SHOP)

Dr.Oracle - NiaBright™ Collagen Wrinkle Care Multi Balm

Best Balm / Multi-Balm:
Dr.Oracle – NiaBright™ Collagen Wrinkle Care Multi Balm
(SHOP)

IMU - Deep Collagen Jelly Pack

Best Sheet Mask:
IMU – Deep Collagen Jelly Pack
(SHOP)

Trimay - Wrinkle Smoothing Gel Eye Patch

Best Targeted Mask:
Trimay – Wrinkle Smoothing Gel Eye Patch
(SHOP)

Dewytree - Pick And Quick Pore Lifting Double Pad

Best Targeted Mask Pads:
Dewytree – Pick And Quick Pore Lifting Double Pad
(SHOP)

BEST exfoliating products

Torriden - Balanceful Peeling Toner

Best Toner:
Torriden – Balanceful Peeling Toner
(SHOP)

HYCL - LHA Tone&glow Softening Serum

Best Essence / Ampoule/ Serum:
HYCL – LHA Tone&glow Softening Serum
(SHOP)

Gloou - Hap-core Layered Cream

Best Cream:
Gloou – Hap-core Layered Cream
(SHOP)

Reve:am - Cica Some Calming Clear Toner Pad

Best Toner Pads:
Reve:am – Cica Some Calming Clear Toner Pad
(SHOP)

Neul20s - Spicule Cica Foam Cleanser

Best Cleansing Foam:
Neul20s – Spicule Cica Foam Cleanser
(SHOP)

I'm from - Fig Enzyme Powder Cleanser

Best Cleansing Powder:
I’m from – Fig Enzyme Powder Cleanser
(SHOP)

Skinfood - Black Sugar Mask Wash Off

Best Wash-Off Mask:
Skinfood – Black Sugar Mask Wash Off
(SHOP)

Rooicell - Modeling Mask Cup [#Lemon]

Best Peel-Off Mask:
Rooicell – Modeling Mask Cup [#Lemon]
(SHOP)

Mediheal - Phyto-Enzyme Peeling Pad

Best Targeted Mask Pads:
Mediheal – Phyto-Enzyme Peeling Pad
(SHOP)

BEST products for breakouts

Dr.twentyproject - Nine Toner

Best Toner:
Dr.twentyproject – Nine Toner
(SHOP)

Celladix - Sebum Rebalancing RX 131 Ampoule

Best Essence / Ampoule/ Serum:
Celladix – Sebum Rebalancing RX 131 Ampoule
(SHOP)

NEER°G - Acnic Cream

Best Cream:
NEER°G – Acnic Cream
(SHOP)

Mimo by Mamonde - Peony Tinol Trouble Balm

Best Balm / Multi-Balm:
Mimo by Mamonde – Peony Tinol Trouble Balm
(SHOP)

Bold Formula - Trouble Deep Cleansing Foam

Best Cleansing Foam:
Bold Formula – Trouble Deep Cleansing Foam
(SHOP)

Aprilskin - Pink Aloe Pack Cleanser

Best Wash-Off Mask:
Aprilskin – Pink Aloe Pack Cleanser
(SHOP)

Beplain - Cicaterol Blemish Pad

Best Targeted Mask Pads:
Beplain – Cicaterol Blemish Pad
(SHOP)

mists

Kwailnara - Aloe Vera Moisture Real Soothing Gel Mist

Best Gel Mist:
Kwailnara – Aloe Vera Moisture Real Soothing Gel Mist
(SHOP)

S.Nature - Aqua Squalane Mist

Best Water Mist:
S.Nature – Aqua Squalane Mist
(SHOP)

Irecipe - Aqua-Phytoplex™ Cream in Toner Mist

Best Cream Mist:
Irecipe – Aqua-Phytoplex™ Cream in Toner Mist
(SHOP)

[Back to the top]

HwaHae Beauty Awards 2025 (mid-year)
YBK - Relief Hydration Light Sunscreen SPF50+/PA++++

Best Soothing Sunscreen:
YBK – Relief Hydration Light Sunscreen SPF50+/PA++++
(SHOP)

Sidmool - Deokman Mineral Sunscreen SPF50+/PA++++

Best Moisturising Sunscreen:
Sidmool – Deokman Mineral Sunscreen SPF50+/PA++++
(SHOP)

Torriden - Dive In Soothing Sun Stick SPF50+/PA++++

Best Moisturising Sunscreen Stick:
Torriden – Dive In Soothing Sun Stick SPF50+/PA++++
(SHOP)

Jysandal - Solar Eclipse Sun Cream SPF50+/PA++++

Best Tone-up Sunscreen:
Jysandal – Solar Eclipse Sun Cream SPF50+/PA++++
(SHOP)

Elroel – PangPang Tone-Up Sun Cushion SPF50+/PA++++

Best Tone-up Sunscreen Cushion:
Elroel – PangPang Tone-Up Sun Cushion SPF50+/PA++++
(SHOP)

Mediheal - Madecassoside Moisture Sun Serum Blemish Repair SPF50+/PA++++

Best Waterproof Sunscreen:
Mediheal – Madecassoside Moisture Sun Serum Blemish Repair SPF50+/PA++++
(SHOP)

Cosnori - Airy Sun Serum SPF50+/PA++++

Best Sebum-Controlling Sunscreen:
Cosnori – Airy Sun Serum SPF50+/PA++++
(SHOP)

Hyggee - Clean Vegan Sunstick SPF50+/PA++++

Best Sebum-Controlling Stick:
Hyggee – Clean Vegan Sunstick SPF50+/PA++++
(SHOP)

[Back to the top]

HwaHae Beauty Awards 2025 (mid-year)
Beaurunch - Ade Scalp Shampoo

Best Shampoo For Scalp Health:
Beaurunch – Ade Scalp Shampoo
(SHOP)

Dr.Orga - Alpine Rose Shampoo

Best Shampoo For Damaged Hair:
Dr.Orga – Alpine Rose Shampoo
(SHOP)

Thinkco - TC-7 Professional Keratin Conditioner

Best Conditioner For Damaged Hair:
Thinkco – TC-7 Professional Keratin Conditioner
(SHOP)

Athanbe - pH Re-balancing Foaming Treatment

Best Treatment / Mask For Damaged Hair:
Athanbe – pH Re-balancing Foaming Treatment
(SHOP)

Atopalm - Maternity Care Scalp Therapy Shampoo

Best Anti-Hair-Loss Shampoo:
Atopalm – Maternity Care Scalp Therapy Shampoo
(SHOP)

Ilithyia - Hibiscus Anti Hair Loss Scalp Treatment

Best Anti-Hair-Loss Treatment / Mask:
Ilithyia – Hibiscus Anti Hair Loss Scalp Treatment
(SHOP)

[Back to the top]

HwaHae Beauty Awards 2025 (mid-year)

Best matte make-up products

Cezanne - UV Make Keep Base SPF28/PA++

Best Make-Up Base:
Cezanne – UV Make Keep Base SPF28/PA++ [#Light Blue]
(SHOP)

Code Glokolor – Fix-On Primer

Best Make-Up Primer:
Code Glokolor – Fix-On Primer
(SHOP)

Banila Co - Covericious Ultimate White Cushion SPF38/PA++

Best Cushion:
Banila Co – Covericious Ultimate White Cushion SPF38/PA++ [#21 Rosé]
(SHOP)

About Tone – Blur Powder Pact

Best Powder / Compact:
About Tone – Blur Powder Pact [#01 Fair]
(SHOP)

3CE - Soft Matte Lipstick [#Way Back]

Best Lipstick:
3CE – Soft Matte Lipstick [#Way Back]
(SHOP)

Colorgram - Nude Blur Tint [#07 Geek Rose]

Best Lipstick:
Colorgram – Nude Blur Tint [#07 Geek Rose]
(SHOP)

Best satin make-up products

S.Nature - Perfect Aqua Make Up Base Prep

Best Make-Up Base:
S.Nature – Perfect Aqua Make Up Base Prep
(SHOP)

Yunjac - Skin Perfecting Protective Base Prep

Best Make-Up Primer:
Yunjac – Skin Perfecting Protective Base Prep
(SHOP)

Anua - Matt But Glow Cover Beige SPF50+/PA++++

Best BB/CC Cream:
Anua – Matt But Glow Cover Beige SPF50+/PA++++
(SHOP)

Jung Saem Mool - Essential Skin Nuder Cushion SPF50+/PA +++

Best Cushion Foundation:
Jung Saem Mool – Essential Skin Nuder Cushion SPF50+/PA +++ [#Fair Light]
(SHOP)

So Natural – All Day Tight Makeup Setting Fixx

Best Make-Up Fixer:
So Natural – So Natural All Day Tight Make Up Setting Fixer
(SHOP)

Best glossy make-up products

Son & Park - Arti Line Lip & Cheek Balm [#03 Mellow]

Best Lipstick:
Son & Park – Arti Line Lip & Cheek Balm [#03 Mellow]
(SHOP)

Romand - Dewyful Water Tint [#13 Custard Mauve]

Best Lip Tint:
Romand – Dewyful Water Tint [#13 Custard Mauve]
(SHOP)

Romand - Glasting Color Gloss [#01 Peony Ballet]

Best Lip Tint:
Romand – Glasting Color Gloss [#01 Peony Ballet]
(SHOP)

Best compact make-up products

Wakemake - Water Glow Coating Balm SPF30/PA++

Best Foundation:
Wakemake – Water Glow Coating Balm SPF30/PA++ [#02 Vanilla Ivory]
(SHOP)

Luna - Conceal Blender Palette Clear Cover

Best Concealer:
Luna – Conceal Blender Palette Clear Cover [#Clear Cover]
(SHOP)

Tfit - Fluffy Velvet Cushion Blush [#P02 Bloom Pink]

Best Blush:
Tfit – Fluffy Velvet Cushion Blush [#P02 Bloom Pink]
(SHOP)

Clio - Glass & Highlighter

Best Highlighter:
Clio – Glass & Highlighter [01 Moon Glow]
(SHOP)

Peripera - V-Shading [#003 Greyish Cool]

Best Contouring Product:
Peripera – V-Shading [#003 Greyish Cool]
(SHOP)

Best liquid make-up products

VDL – Cover Stain Perfecting Foundation SPF35/PA++

Best Foundation:
VDL – Cover Stain Perfecting Foundation SPF35/PA++ [#A02]
(SHOP)

Luna - Long Lasting Tip Concealer SPF34/PA++ [#0.7 Ivory] b

Best Concealer:
Luna – Long Lasting Tip Concealer SPF34/PA++ [#0.7 Ivory]
(SHOP)

Best stick make-up products

Hince - True Dimension Radiance Balm [#Shelly Pink]

Best Concealer:
Hince – True Dimension Radiance Balm [#Shelly Pink]
(SHOP)

Hince - True Dimension Radiance Balm [#Gleaming]

Best Blush:
Hince – True Dimension Radiance Balm [#Gleaming]
(SHOP)

Best pencil make-up products

Too Cool For School - Frottage Pencil [#11 Dew Beige]

Best Eyeshadow:
Too Cool For School – Frottage Pencil [#11 Dew Beige]
(SHOP)

Clio – Sharp So Simple Waterproof Pencil Liner [#04 Dark Brown]

Best Blush:
Clio – Sharp So Simple Waterproof Pencil Liner [#04 Dark Brown]
(SHOP)

Peripera – Speedy Skinny Brow

Best Blush:
Peripera – Speedy Skinny Brow [#02 Grey Brown]
(SHOP)

Best powder make-up products

Wakemake - Soft Blurring Eye Palette [#08 Candy Coral Blurring]

Best Eyeshadow:
Wakemake – Soft Blurring Eye Palette [#08 Candy Coral Blurring]
(SHOP)

Best mascaras

Etude – Dr.Mascara Fixer For Perfect Lash

Best Volumising Mascara:
Etude – Dr.Mascara Fixer For Perfect Lash
(SHOP)

Etude – Curl & Fix Mascara

Best Curling Mascara:
Etude – Curl & Fix Mascara[#01 Black]
(SHOP)

Etude - Dr.Mascara Fixer [#02 Black]

Best Mascara Fixer:
Etude – Dr.Mascara Fixer [#02 Black]
(SHOP)

Looking for the previous editions of the HwaHae Beauty Awards?

Source: Hwahae App, Hwahae Blog
Translation: © 2025 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
Disclaimer: The list above may contain a combination of affiliate and non-affiliate links. If you make a purchase through one of our affiliate links, we will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on our affiliate policy please refer to the About page. Some links may be missing because the item is not available outside of Korea at the moment.

Odile Monod is a Korea-based art director with an extensive background in the beauty industry, having worked for internationally renowned conglomerates across Europe and Asia. Her long-standing passion for Korean beauty led her to create The Monodist, a platform where she shares her expertise and industry knowledge with those who want to better understand and navigate the complex world of K-Beauty.

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