korean beauty awards
Olive Young Awards 2021
[Update: The post on the Olive Young Awards 2022 is now online]
Wondering what’s really trending in Korean beauty? Olive Young, the largest health and beauty retailer in Korea, reveals their bestsellers of 2021 in the latest installment of the “Olive Young Awards”.
Olive Young Awards 2021 Ceremony
Every year at the end of November, Olive Young shares the winners of the “Olive Young Awards“, an event that crowns the top-selling beauty products of the year. The results are based on the analysis of over 100 million purchase data collected between July 2020 and June 2021. Since the winners of the awards are based on actual purchase data, the Olive Young Awards are considered by industry experts as a realistic reflection of the latest trends in Korean beauty.
This year 70% of the winning products were cosmetics produced by small and medium-sized enterprises (SMEs), showing an increasing consumer preference for new, up-and-coming brands.
For the first time in two years, the ceremony for the Olive Young Awards will be held offline at the Dongdaemun Design Plaza (DDP) in Seoul from the 10th to the 12th of December in compliance with social distancing rules. The retailer announced that the theme of the event will be “Amusement Park” with thematic areas where the audience will be get the chance to learn about the winning products and new trends for the upcoming year. It was reported that tickets for the event sold out in less than 24 hours.
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Olive Young Awards 2021 Winners
CATEGORY: colour MAKE-UP
CATEGORY: BASE MAKE-UP
First place:
Clio – Kill Cover Founwear Cushion All New SPF50+ / PA+++
(SHOP)
Second place:
Espoir – Pro Tailor Be Glow Cushion All New SPF42/PA++
(SHOP)
Third place:
Urban Decay – All Nighter Makeup Setting Spray Long Lasting
(SHOP)
Olive Young’s Pick:
Jung Saem Mool – Essential Nuder Cushion SPF 50+/PA +++
(SHOP)
CATEGORY: fragrance
First place:
Clean – Warm Cotton EDP
(SHOP)
Second place:
John Varvatos – Artisan EDT
(SHOP)
Third place:
Chloé – Chloé Eau de Parfum
(SHOP)
Olive Young’s Pick:
MCM – Eau De Parfum (SHOP)
CATEGORY: lip care
First place:
Bioderma – Atoderm Lip Stick
(SHOP)
Second place:
Uriage – Stick Lèvres
(SHOP)
Third place:
Burt’s Bees – Pink Grapefruit Lip Balm
(SHOP)
Olive Young’s Pick:
Vaseline – Lip Therapy Original Mini
(SHOP)
CATEGORY: hair dye
First place:
Mise-en-scène – Hello!! Cream Cream Color [#Black]
(SHOP)
Second place:
L’Oréal – Excellence Crème [#6.30 Golden Dark Blonde]
(SHOP)
Third place:
eZn – Shaking Pudding Hair Color [#Ash Gray]
(SHOP)
Olive Young’s Pick:
L’Oréal – NEW Excellence Parisian Chic [#6.17 Aqua Matte]
(SHOP)
CATEGORY: oral care
First place:
TheraBreath – Fresh Breath Oral Rinse
(SHOP)
Second place:
Dentiste – Perfect Gum & Tooth Protection
(SHOP)
Third place:
Listerine – Cool Mint
(SHOP)
Olive Young’s Pick:
Euthymol – Toothpaste
(SHOP)
Check out the winners of the previous editions of the Olive Young Awards.
Source: Olive Young
Translation: © 2021 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
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