Powder Room (파우더룸), South Korea’s longest-standing online community dedicated to cosmetics, has officially announced the winners of the 2023 Powder Room Beauty Awards.
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Powder Room (파우더룸) is known as the oldest online community on cosmetics in South Korea. The platform started in 2003 as a fan café on the Korean search engine Naver and it’s still active to this day
Over the years, it has evolved into a community of over 190 million members who share similar interests. Powder Room users can choose to browse and contribute to topics such as daily life, beauty, cosmetics, shopping, fashion, and food.
This makes Powder Room one of the oldest and most well-regarded online places for expert advice, tips, and hacks on all things beauty in South Korea. Even though it has been present for almost 20 years, it has remained an intimate and safe space for users. Besides browsing and scrolling through daily news and the ranking sections of the app, Powder Room has dedicated sections on shopping, fashion, food, and daily life.
In 2013, the company launched a dedicated app, giving fans a place to instantly get the latest news, watch tips and tricks and share personal reviews or articles. This made finding and trying new products so much easier, and gave beauty aficionados a place where to share their beauty routines and methods, along with the latest trends. This mix of fan-based and brand-led content helps strike the ideal balance between highlighting big names as well as beauty newcomers.
On December 18th, Powder Room unveiled the winners of the 2023 Powder Room Beauty Awards.
Every six months, the vibrant and discerning community of Powder Room enthusiasts eagerly casts their votes for the ultimate beauty essentials What sets these awards apart is their foundation in authenticity: a staggering 80% of the votes hail directly from passionate beauty consumers, emphasizing the genuine impact and resonance of these products in their daily lives. This unique approach ensures that the winners represent not just industry trends, but real, tried-and-tested favorites that have earned the unwavering loyalty of their users.
Influencers and professional editors contribute a valuable 20%, offering their specialized insights and expertise to complement the evaluation process. This collaborative approach ensures a comprehensive evaluation, merging the dedicated feedback from daily users with the informed perspectives of industry authorities.
Check out the previous editions of the Powder Room Beauty Awards.
First place:
Dear Dahlia – Endless Skin Setting Spray
(SHOP)
Second place:
UIQ – Biome Barrier Cream Mist
(SHOP)
Third place:
Suiskin – Green Sprout Vegan Toner
First place:
Iope – Retinol Super Bounce Serum
Second place:
Primera – Organience Barrier Repair Seed Peptide Reserve Serum
(SHOP)
Third place:
Manyo – Micro Hyaluronic Essence
(SHOP)
First place:
Tonymoly – Get It Tint Waterful Butter
Second place:
Forencos – Pure Fixing Tint
(SHOP)
Third place:
Cosnori – Water Blurry Tint
(SHOP)
First place:
3CE – All Rounder Brow
Second place:
Innisfree – Auto Eyebrow Pencil
(SHOP)
Third place:
Bbia – Last Auto Eyebrow Pencil
(SHOP)
First place:
Dear Dahlia – Glitz Glow Highlighter
(SHOP)
Second place:
JungSaemMool – Artist Face Palette
Third place:
Laka – Dream Beam Highlighter
(SHOP)
First place:
Goodal – Vegan Rice Milk Mask Cleanser
(SHOP)
Second place:
Make P:rem – Safe Me. Relief Moisture Cleansing Milk
Third place:
Point& – Soy Cleansing Milk
(SHOP)
First place:
Medi-Peel – Red Lacto Collagen Clear 2.0
(SHOP)
Second place:
Beplain – Mung Bean pH-Balanced Cleansing Foam
Third place:
Primera – Organience BR Comfort Amino Rich Foam
(SHOP)
First place:
Dr.Viuum – Glutacica Melasma Cream
(SHOP)
Second place:
Cellapy – Agi Toning Tone Up Cream
(SHOP)
Third place:
I’VEL – EX. Percent Niacinamide 5% Brightening Ampoule
First place:
Isoi – Intensive Lifting Ampoule Stick
(SHOP)
Second place:
Isa Knox – Age Focus Prime Polynoid Wrinkle Cream
(SHOP)
Third place:
Eucerin – Hyaluron-Eye Eye Cream SPF15
(SHOP)
First place:
Aveeno – Skin Relief Body Wash
(SHOP)
Second place:
Offon – Keep Calm And Cooling Body Wash
(SHOP)
Third place:
Faith In Nature – Dragon Fruit Body Wash
First place:
TYPE N. – 12 Midnight Hand Cream
(SHOP)
Second place:
Burt’s Bees – Hemp Hand Cream
Third place:
Cath Kidston – Apple Blossom Hand Cream
(SHOP)
First place:
After Blow – Eau De Parfum [#05 Rose Bouquet]
(SHOP)
Second place:
Longtake – Eau De Parfum
(SHOP)
Third place:
After Blow – Eau De Parfum [#04 Citrus Moon]
(SHOP)
First place:
TYPE N. – 11 Wind Stay Stone Object Diffuser
(SHOP)
Second place:
Round A’Round – Cypress Clean Spray [#White Dazzle]
(SHOP)
Third place:
Hanyul – Pure Artemisia Nature In Life Diffuser
(SHOP)
First place:
Moremo – Hair Perfume Lily Of The Valley
(SHOP)
Second place:
La’dor – Perfume Hair Oil
Third place:
Amos – The Green Tea Tonic
(SHOP)
First place:
L’Oréal Paris – Elseve Extraordinary Oil Nude Scent
(SHOP)
Second place:
Hair+ – Aqua Protein Water Essence
(SHOP)
Third place:
Amos – Curling Essence 2X
(SHOP)
First place:
Moremo – Keratin Hair Colour
(SHOP)
Second place:
eZn – Pudding Hair Color
(SHOP)
Third place:
Mise-En-Scène – Hello!! Cream Hair Colour
(SHOP)
First place:
Veganery by d’Alba – Diet Jelly
(SHOP)
Second place:
ChunhoNCare – Slimcut-Diet Lactobacillus 100
(SHOP)
Third place:
My Fit – B The Bium Triple Up
(SHOP)
First place:
Veganery by d’Alba – Plant Collagen
(SHOP)
Second place:
FromBio – Dear Queen Collagen Stick
(SHOP)
Third place:
Beautick – Skin Collagen Signature
(SHOP)
First place:
Medicube – Super Cica Deep Cleansing Balm
Second place:
Dr.Orga – Taicho 100 Deep Pore Cleansing Oil
(SHOP)
Third place:
Goodal – Vegan Rice Milk Mask Cleanser
(SHOP)
Source: Powder Room App, Powder Room Blog
Translation: © 2023 Odile Monod
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