korean beauty awards

Powder Room Beauty Awards 2025 (mid-year)

Powder Room (파우더룸), South Korea’s oldest online community dedicated to cosmetics, has officially announced the winners of the 2025 mid-year Powder Room Beauty Awards.

Powder Room Beauty Awards 2025

On 9 May, Powder Room announced the winners of the highly anticipated Powder Room Beauty Awards for the first half of 2025. Over the years, the Powder Room Beauty Awards have become a highly anticipated event in the Korean Beauty industry as they shine a spotlight on the products that have won the hearts of the oldest community of beauty enthusiasts in Korea.

Every six months, Powder Room’s engaged community of beauty enthusiasts vote for their top beauty picks. What sets these awards apart is their foundation in authenticity: 80% of the votes come directly from passionate beauty consumers,, who have first-hand experience with the products and can attest to their real-world performance. The remaining 20% of the votes come from influencers and professional beauty editors, whose specialised insights help provide a well-rounded evaluation of the nominees.

Powder Room Beauty Awards 2025 (mid-year) Winners

SKIN CARE
skin concerns
BASE MAKE-UP
lip make-up
contouring
eye make-up
masks

sun care
cleansing
body care
hair care
green beauty
health care

best toner

First place:
d’Alba – White Truffle Moisturizing Serum Toner
(SHOP)

Second place:
Bioderma – Hydrabio Tonique
(SHOP)

Third place:
Paula’s Choice – BHA Liquid Exfoliant
(SHOP)

best toner pads

First place:
Mediheal – Collagen Ampoule Pad
(SHOP)

Second place:
Hanyul – Yuja Vitamin C Brightening Toner Pads
(SHOP)

Innisfree - Vitamin C Green Tea Enzyme Brightening Pad

Third place:
Innisfree – Vitamin C Green Enzyme Brightening Pad
(SHOP)

best serum

First place:
Dr.G – R.E.D Blemish Clear Hyal-Cica Soothing Serum
(SHOP)

Second place:
Aestura – A-Cica 365 Soothing Relief Serum pH4.5
(SHOP)

Third place:
Beplain – Mung-Bean-Pore-Tight-Up-Serum
(SHOP)

best essence

First place:
Bioderma – Hydrabio Essence Lotion
(SHOP)

Second place:
MAC – Hyper Real Serumizer™ Eye
(SHOP)

Third place:
Damtone – Pore Toning Acu Essence
(SHOP)

best ampoule

First place:
Skin1004 – Madagascar Centella Probio-Cica Intensive Ampoule
(SHOP)

Second place:
Innisfree – Retinol Green Tea PDRN Ampoule
(SHOP)

Third place:
I.st – Hyal Shot Firming Ampoule
(SHOP)

BEST emulsion

First place:
Illiyoon – Ceramide Ato Lotion
(SHOP)

Second place:
Bioderma – Hydrabio Essence Lotion
(SHOP)

Third place:
Minon – Amino Moist Moist Charge Milk
(SHOP)

BEST cream

First place:
Dr.G – R.E.D Blemish Clear Soothing Cream
(SHOP)

Second place:
Meditherapy – Shumage Gold Seal Lifting Cream
(SHOP)

Third place:
Bepanthol – Derma Replenishing Daily Moisture Face Cream
(SHOP)

[Back to the top]

Best treatment for breakouts

First place:
Aestura – A-Cica 365 Soothing Relief Serum pH4.5
(SHOP)

Second place:
Mediheal – Teatree Trouble Pad
(SHOP)

Third place:
Fation – Nosca9 Trouble Serum
(SHOP)

best pore treatment

First place:
Dr.G – Green Deep Pore Cleansing Balm
(SHOP)

Second place:
Centellian24 – Madeca Powder Teatree AC
(SHOP)

Third place:
Feelkeen – Pore Solution Clear Pads
(SHOP)

best brightening treatment

First place:
Dermafirm – Soothing Repair Toning Cream R4
(SHOP)

Second place:
Cell Fusion C – Toning C Vita Shot Ampoule
(SHOP)

Third place:
Scinic – Centella PDRN Cica End Soothing Cream
(SHOP)

best anti-aging treatment

First place:
KoY – Flow Lifting Wrapping Cream
(SHOP)

Second place:
Shiseido – Ultimune Power Infusing Serum
(SHOP)

Third place:
Abib – Jericho Rose Mist Serum
(SHOP)

Best treatment for the eye area

First place:
Belif – Aqua Bomb Eye Gel
(SHOP)

Second place:
AHC – Pro Shot Colla-Juvenation Lift 4 Capsule Infused Eye Cream For Face
(SHOP)

Third place:
Petitfée – Aura Quartz Eye Mask
(SHOP)

[Back to the top]

best make-up base

First place:
I-Lenol – Natural Makeup Sun Cream SPF50+/PA++++
(SHOP)

Second place:
Chasin’ Rabbits – All About Glow Tone Up Cream
(SHOP)

Third place:
Cosnori – Airy Sun Serum SPF50+/PA++++
(SHOP)

best make-up primer

First place:
Javin De Seoul – Wink Eyeshadow Primer
(SHOP)

Second place:
About_Tone – Blur Lasting Stick Primer
(SHOP)

Third place:
Edit.B – Sunday Tone-Up Sun Serum SPF50+/PA++++
(SHOP)

best foundation

First place:
About_Tone – Skin Layer Fit Foundation SPF30/PA++
(SHOP)

Second place:
Espoir – Be Glow Foundation SPF27/PA++
(SHOP)

Third place:
VDL – Cover Stain Perfecting Foundation SPF35/PA++
(SHOP)

best semi-matte cushion foundation

First place:
Banila Co – Covericious Ultimate White Cushion SPF38/PA++
(SHOP)

Second place:
Tirtir – Mask Fit AI Filter Cushion SPF30/PA++
(SHOP)

Third place:
Naming – Zero Gravity Cover Fit Cushion SPF40/PA++
(SHOP)

best glowy cushion foundation

First place:
Jung Saem Mool – Essential Skin Nuder Cushion SPF50+/PA +++
(SHOP)

Second place:
Espoir – Be Glow Volume Cushion SPF42/PA+++
(SHOP)

Third place:
Portré – Pure Layer Cushion Glow SPF40/PA++
(SHOP)

best powder / compact

First place:
About_Tone – Blur Powder Pact
(SHOP)

Second place:
Banila Co – Prime Primer Finish Powder
(SHOP)

Third place:
Wakemake – Stay Fixer Multi Color Powder
(SHOP)

best concealer

First place:
About_Tone – Designing Multi Palette
(SHOP)

Second place:
Oiad – Cover Perfecting Mirror-Brushed Concealer
(SHOP)

Third place:
Two Slash Four – Flash Spot Concealer
(SHOP)

best make-up fixer

First place:
Wakemake – Stay Fixer Multi Color Powder
(SHOP)

Second place:
Banila Co – Prime Primer Setting Fixer
(SHOP)

Third place:
So Natural – Make-up Setting Multi Magic Sealer
(SHOP)

[Back to the top]

best lipstick

First place:
3CE – Shine Reflector
(SHOP)

Second place:
Banila Co – Cover Lip Base
(SHOP)

Third place:
Peripera – Slip On My Lip
(SHOP)

best glowy lip tint

First place:
Bbia – Glow Tint
(SHOP)

Second place:
Tirtir – Waterism Glow Tint Mini
(SHOP)

Third place:
2aN – Glaze Bouncing Tint
(SHOP)

best matte lip tint

First place:
Colorgram – Nude Blur Tint
(SHOP)

Second place:
Lilybyred – Sweet Liar Milky Tint
(SHOP)

Third place:
Nuegray – Daily Mood Matte Liquid
(SHOP)

best lip gloss

First place:
Bbia – Over Glaze
(SHOP)

Second place:
Naming – Glowy Heart Lip Tint
(SHOP)

Third place:
Dear Dahlia – Paradise Sparkle Lip Glaze
(SHOP)

best lip plumper

First place:
d’Alba – Plumping Lip Glow Mood Volumizer
(SHOP)

Second place:
Tocobo – Juicy Berry Plumping Lip Oil
(SHOP)

Third place:
Laka – Popping Balloon Tint
(SHOP)

best lip liner

First place:
Banila Co – Cover Lip Base
(SHOP)

Second place:
Colorgram – All In One Over Lip Maker
(SHOP)

Third place:
Nonoer – Over Dew Lip Pencil
(SHOP)

best lip balm

First place:
Beplain – Milk Ceramide Lip Essence
(SHOP)

Second place:
Amuse – Care/Tint Balm Keyring
(SHOP)

Third place:
Kate – Virtual Lip Balm
(SHOP)

best lip and cheek product

First place:
Hince – Raw Glow Dewy Ball
(SHOP)

Second place:
Tonymoly – Cheek Tone Lip And Cheek Duo Balm
(SHOP)

Third place:
Son & Park – Arti Line Lip & Cheek Balm
(SHOP)

[Back to the top]

best liquid blush

First place:
Dear Dahlia – Petal Drop Liquid Blush
(SHOP)

Second place:
Lizda – Zero Fit Color Capsule Blusher
(SHOP)

Third place:
Code Glokolor – Soft Blur Liquid Blusher
(SHOP)

best face palette

Dasique – Blending Mood Cheek [#Muted Nuts]

First place:
Dasique – Blending Mood Cheek
(SHOP)

Second place:
2aN – Dual Cheek
(SHOP)

Third place:
IPKN – Flap One Face Palette
(SHOP)

best powder blush

First place:
Bbia – Last Blush
(SHOP)

Second place:
3CE – Blushlighter
(SHOP)

Third place:
Eglips – All Over Blusher
(SHOP)

best highlighter

First place:
Cezanne – Pearl Glow Highlight
(SHOP)

Second place:
Banila Co – Silky Glow Highlighter
(SHOP)

Third place:
Eglips – Everglow Highlighter
(SHOP)

best contouring product

First place:
Espoir – Tone Pairing Contour Palette
(SHOP)

Second place:
A’Pieu – Juicy-Pang Layering Shading
(SHOP)

Third place:
I’m Meme – I’m Multi Stick
(SHOP)

[Back to the top]

best eyeshadow palette

Wakemake – Soft Blurring Eye Palette [#04 Lavender Blurring]

First place:
Wakemake – Soft Blurring Eye Palette
(SHOP)

Second place:
Espoir – Eye Core Palette
(SHOP)

Third place:
Mude – Full Bloom Glow Palette
(SHOP)

best single eyeshadow

First place:
Colorgram – Single Cube Shadow
(SHOP)

Second place:
Peripera – Mood In Shade Eye Stick
(SHOP)

Third place:
Espoir – Eye Opening Pencil
(SHOP)

best eye glitter

First place:
Too Cool For School – Eye Glits
(SHOP)

Second place:
3CE – Eye Switch
(SHOP)

Third place:
Holika Holika – My Fave Piece Eye Frozen
(SHOP)

best eyeliner

First place:
Espoir – Eye Opening Pencil
(SHOP)

Second place:
Too Cool For School – Smudging Under Liner
(SHOP)

Third place:
3CE – My Ring Eye Liner
(SHOP)

best eyebrow product

First place:
Mude – Inspire Skinny Brow Cara
(SHOP)

Second place:
Peripera – Speedy Skinny Brow Mascara
(SHOP)

Third place:
Merythod – ReelTattoo Brow Cushion
(SHOP)

best eyelash treatment

First place:
Holika Holika – Lash Correcting Care [#02 Black Serum]
(SHOP)

Second place:
Mude – Eyelash Serum Shot
(SHOP)

Third place:
Marshique – Lash & Brow Enriched Black Serum
(SHOP)

[Back to the top]

best sheet mask

First place:
IOPE – Retinol Serum Gel Mask
(SHOP)

Second place:
Dr.G – Black Snail Retinol Wrinkle Mask
(SHOP)

Third place:
Truth Of Beauty – Vita – Snow TMT Shining Special Mask
(SHOP)

best face mask

First place:
Goodal – Heartleaf Hyaluron Soothing Gel Mask
(SHOP)

Second place:
Abib – Modeling Crème Mask Heartleaf Scoop
(SHOP)

Third place:
Aperire – Spa Relief Be Frozen Pore Mask
(SHOP)

best sleeping mask

First place:
Laneige – Bouncy & Firm Sleeping Mask
(SHOP)

Second place:
Belif – Super Knights Regenerating Night Mask
(SHOP)

Third place:
Careplus – Sleeping Nose Strips Calming
(SHOP)

best soothing gel / mask

First place:
BringGreen – Aloe 99% Soothing Gel
(SHOP)

Second place:
Aromatica – Soothing Aloe Vera Gel
(SHOP)

Third place:
Reve:am – Cica Some Calming Water Gel Cream
(SHOP)

[Back to the top]

best sunscreen serum

First place:
Skin1004 – Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+/PA++++
(SHOP)

Second place:
Mamonde – Flora Glow Rose Tinted Sun Serum SPF50+/PA+++
(SHOP)

Third place:
Abib – Sedum Hyaluron Sunscreen Watery Tube SPF50+/PA++++
(SHOP)

best sunscreen cream

First place:
Cell Fusion C – Laser UV Sunscreen SPF50+/PA++++
(SHOP)

Second place:
Chasin’ Rabbits – All About Glow Cover Cream SPF50+/PA++++
(SHOP)

Third place:
Beplain – Mung Bean Cooling Moisture Sunscreen SPF50+/PA++++
(SHOP)

best tone-up sunscreen

First place:
Espoir – Water Splash Sun Cream Tone Up Lasting SPF50+/PA++++
(SHOP)

Second place:
I-Lenol – Natural Makeup Sun Cream SPF50+/PA++++
(SHOP)

Third place:
Scinic – UV Expert Tone Up Sun Essence SPF50+/PA++++
(SHOP)

[Back to the top]

best cleansing foam

First place:
Neutrogena – Deep Clean Foaming Cleanser
(SHOP)

Second place:
Skin1004 – Madagascar Centella Ampoule Foam
(SHOP)

Third place:
Beplain – Mung Bean pH-Balanced Cleansing Foam
(SHOP)

best cleansing water

First place:
Bioderma – Sensibio H2O
(SHOP)

Second place:
Anua – Heartleaf 87% Low pH Deep Cleansing Water
(SHOP)

Third place:
COSRX – Low pH Niacinamide Micellar Cleansing Water
(SHOP)

best cleansing oil

First place:
Skin1004 – Madagascar Centella Light Cleansing Oil
(SHOP)

Second place:
Veganifect – Clean & Glow Green Barley LHA Deep Cleansing Oil
(SHOP)

Third place:
Irecipe – Ceramide Yuja Healing Cleansing Oil
(SHOP)

best cleansing balm

Banila Co – Clean It Zero Calming Cleansing Balm

First place:
Beplain – Mung Bean Pore Cleansing Milk Balm
(SHOP)

Second place:
Wollyo – Azulene Blue Cleansing Balm
(SHOP)

Third place:
Dr. Althea – Pure Grinding Cleansing Balm
(SHOP)

best cleansing gel

First place:
BringGreen – Tea Tree Cica Sebum Cleansing Gel
(SHOP)

Second place:
Veganifect – Clean & Glow Green Barley LHA Gel Cleanser
(SHOP)

Third place:
Acnes – Pore Clear Gel Cleanser
(SHOP)

[Back to the top]

best body wash

First place:
Happy Bath – Deep Clean Tea Tree Acne Care Body Wash
(SHOP)

Second place:
Fation – Nosca 9 Trouble Body Wash
(SHOP)

Third place:
Dear Doer – Dazzling Radiant Body & Hand Wash
(SHOP)

best body scrub

First place:
Sabon – Body Scrub [#Rose Tea]
(SHOP)

Second place:
Illiyoon – Fresh Moisture Scrub Wash
(SHOP)

Third place:
Caela – Lacto Damask Rose Feminine Scrub
(SHOP)

best body lotion

First place:
Derma:B – Daily Moisture Body Lotion
(SHOP)

Second place:
Bepanthol – Derma Replenishing Daily Body Lotion
(SHOP)

Third place:
Offon – Keep Calm And Moisture Body Lotion
(SHOP)

[Back to the top]

best shampoo

First place:
Klorane – Anti-Dandruff Rebalancing Shampoo with Galangal
(SHOP)

Second place:
True.LAB – Glam Volume Shampoo
(SHOP)

Third place:
Ayunche – Pro Care Deep Reparing Shampoo
(SHOP)

best hair treatment

First place:
Mise-En-Scène – Salon 10 Professional Cica Protein Treatment
(SHOP)

Second place:
L’Oréal Paris – Extraordinary Oil Mask
(SHOP)

Third place:
Kundal – Protein Bonding No Wash Treatment
(SHOP)

best hair serum / oil

First place:
L’Oréal Paris – Extraordinary Oil Cherry Wood
(SHOP)

Second place:
Fino – Premium Touch Hair Oil
(SHOP)

Third place:
JMW – Roatti Silk Nourishing Hair Oil
(SHOP)

best scalp treatment

First place:
Ryo – Root:Gen Hair Loss Care Scalp Essence
(SHOP)

Second place:
True.LAB – Scalp Hair Vinegar
(SHOP)

Third place:
Dr.Groot – Aqua Total Care Capsule Treatment
(SHOP)

best anti-hair loss treatment

First place:
True.LAB – Scalp Hair Vinegar
(SHOP)

Second place:
Dr.Groot – Aqua Total Care Capsule Treatment
(SHOP)

Third place:
Daleaf – Chlorella Better Root Hair Tonic
(SHOP)

[Back to the top]

best green beauty skin care

First place:
Hanyul – Yuja Vitamin C Brightening Toner Pads
(SHOP)

Second place:
Beplain – Mung Bean Pore Tight Up Soothing Cream
(SHOP)

Third place:
Mary&May – Rice Niacin 10% Triple Vitamin Serum Seoul Edition
(SHOP)

best green beauty base make-up

First place:
Dear.A – Perfect Cover Concealer Palette
(SHOP)

Second place:
Tocobo – Apple Dewy Fit Cushion SPF50+/PA++++
(SHOP)

Third place:
Freshian – Egg-like Cushion SPF35/PA++
(SHOP)

best green beauty eye make-up

First place:
About_tone – Return To Basic Shadow Palette
(SHOP)

Second place:
Dinto – Blur-Finish Eyeshadow
(SHOP)

Third place:
Unleashia – Mood Shower Face Palette
(SHOP)

best green beauty lip make-up

First place:
Amuse – Dew Tint
(SHOP)

Second place:
Bbia – Last Velvet Tint [#MLBB Edition]
(SHOP)

Third place:
Dear Dahlia – Paradise Sparkle Lip Glaze
(SHOP)

best green beauty cleansing product

First place:
Manyo – Pure Cleansing Water Sensitive
(SHOP)

Second place:
Beplain – Mung Bean Pore Cleansing Milk Balm
(SHOP)

Third place:
Goodal – Vegan Rice Milk Mask Cleanser
(SHOP)

best green beauty sun care

First place:
d’Alba – Waterfull Tone-Up Sun Cream SPF50+/PA++++
(SHOP)

Second place:
Scinic – UV Expert Repair Sun Essence SPF50+/PA++++
(SHOP)

Third place:
Hyggee – Clean Vegan Sunstick SPF50+/PA++++
(SHOP)

[Back to the top]

best inner beauty supplements

First place:
Cell Fusion C – UV Care Formula Jelly
(SHOP)

Second place:
Acebiome – BNR17 BNR Thin+ Diet Probiotics
(SHOP)

Third place:
Boratalks – Bora Enzyme 101
(SHOP)

best oral hygiene product

First place:
OA – DentiSwing Electric Toothbrush
(SHOP)

Second place:
Clean Dental – Total Care Toothpaste
(SHOP)

Third place:
Rucipello – Whitening Clear Toothbrush
(SHOP)

best beauty device

First place:
Centellian24 – Madeca Prime Ritual White Pearl
(SHOP)

Second place:
Meditherapy – Inmotox Peptide Shot Cream
(SHOP)

Third place:
Skederm – Volium High-Frequency Device
(SHOP)

best hair tool

First place:
Tangle Angel – Cupid Brush
(SHOP)

Second place:
Vodana – Compact Wave Iron 38mm [#Pink Lavender]
(SHOP)

Third place:
Philips – 8000 Series Hair Dryer
(SHOP)

best beauty tool

First place:
Studio17 – Brush-Fit Puff
(SHOP)

Second place:
The Tool Lab – Full Coverage Concealer Brush 231
(SHOP)

Third place:
Returnity – Ear Therapy [#Silver]
(SHOP)

best feminine Health products

First place:
Dear Skin – Real Modal Panty-Type Overnight Medium
(SHOP)

Second place:
Secretday – Pure Feminine Wash
(SHOP)

Third place:
Bereum – Young Clair Feminine Foam Wash
(SHOP)

[Back to the top]

Looking for the previous editions of the Powder Room Beauty Awards?

Source: Powder Room
Translation: © 2025 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
Disclaimer: The list above may contain a combination of affiliate and non-affiliate links. If you make a purchase through one of our affiliate links, we will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on our affiliate policy please refer to the About page. Some links may be missing because the item is not available outside of Korea at the moment.

korean beauty awards

Powder Room Beauty Awards 2025 (mid-year)

Powder Room Beauty Awards 2025

Powder Room Beauty Awards 2025 (mid-year) Winners

best toner

best toner pads

best serum

best essence

best ampoule

BEST emulsion

BEST cream

Best treatment for breakouts

best pore treatment

best brightening treatment

best anti-aging treatment

Best treatment for the eye area

best make-up base

best make-up primer

best foundation

best semi-matte cushion foundation

best glowy cushion foundation

best powder / compact

best concealer

best make-up fixer

best lipstick

best glowy lip tint

best matte lip tint

best lip gloss

best lip plumper

best lip liner

best lip balm

best lip and cheek product

best liquid blush

best face palette

best powder blush

best highlighter

best contouring product

best eyeshadow palette

best single eyeshadow

best eye glitter

best eyeliner

best eyebrow product

best eyelash treatment

best sheet mask

best face mask

best sleeping mask

best soothing gel / mask

best sunscreen serum

best sunscreen cream

best tone-up sunscreen

best cleansing foam

best cleansing water

best cleansing oil

best cleansing balm

best cleansing gel

best body wash

best body scrub

best body lotion

best shampoo

best hair treatment

best hair serum / oil

best scalp treatment

best anti-hair loss treatment

best green beauty skin care

best green beauty base make-up

best green beauty eye make-up

best green beauty lip make-up

best green beauty cleansing product

best green beauty sun care

best inner beauty supplements

best oral hygiene product

best beauty device

best hair tool

best beauty tool

best feminine Health products

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