Su:m37°

Secret Rice Nuruk Daily Exfoliating Cleanser

Su:m37° - Secret Rice Nuruk Daily Exfoliating Cleanser

Product overview

Brand: Su:m37°
Product Name: Secret Rice Nuruk Daily Exfoliating Cleanser
Korean Product Name: 시크릿 라이스 누룩 필링 투 폼 클렌저
Capacity: 120g
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: n/a
Original Retail Price: 27,000 KRW
Date of Release: February 2025
Shelf life: 3 years before opening. 12 months after opening.

Ingredients


Notable allergens: Alcohol Denat., Essential Oils, Fragrance.

Water4,5, Glycerin, Cellulose, Potassium Cocoyl Glycinate, Lauryl Hydroxysultaine, Acrylates Copolymer, 1,2-Hexanediol, Coco-Glucoside, Glucomannan, Lactobacillus Ferment Lysate, Sodium Chloride, Alcohol Denat., Caprylyl Glycol, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Potassium Hydroxide, Citrus Aurantifolia (Lime) Oil, Gluconolactone2, Juglans Regia (Walnut) Shell Powder, Butylene Glycol1,4,5, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Lavandula Angustifolia (Lavender) Oil, Rice Ferment Filtrate (Sake)(600ppm)1, Tetrasodium EDTA, Pelargonium Graveolens Flower Oil, Vinegar, Anthemis Nobilis Flower Oil, Hydrogenated Lecithin3, Sucrose Stearate3, Saccharomyces Polypeptides4, Ceramide NP3, Cholesterol3, 2,3-Butanediol3, Glyceryl Stearate3, Linoleic Acid3, Palmitic Acid3, Glycine5, Ceramide AP3, Ceramide NG3, Serine5, Glutamic Acid5, Aspartic Acid5, Leucine5, Lactobacillus/Pear Juice Ferment Filtrate, Saccharomyces/Barley Seed Ferment Filtrate, Alanine5, Lysine5, Arginine5, Tyrosine5, Phenylalanine5, Proline5, Threonine5, Valine5, Citrullus Lanatus (Watermelon) Fruit Extract, Raphanus Sativus (Radish) Root Extract, Isoleucine5, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Lactobacillus/Soybean Ferment Extract, Lactobacillus/Water Hyacinth Ferment, Monascus/Rice Ferment, Saccharomyces/Grape Ferment Extract, Saccharomyces/Potato Extract Ferment Filtrate, Saccharomyces/Xylinum/Black Tea Ferment, Histidine5, Cysteine5, Methionine5, Acer Palmatum Leaf Extract, Acorus Calamus Root Extract, Actinidia Polygama Fruit Extract, Akebia Quinata Extract, Allium Cepa (Onion) Bulb Extract, Allium Sativum (Garlic) Bulb Extract, Anemarrhena Asphodeloides Root Extract, Artemisia Princeps Leaf Extract, Beta Vulgaris (Beet) Root Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Brassica Rapa (Turnip) Leaf Extract, Camellia Japonica Leaf Extract, Carica Papaya (Papaya) Fruit Extract, Carthamus Tinctorius (Safflower) Flower Extract, Cassia Obtusifolia Seed Extract, Centella Asiatica Extract, Chaenomeles Sinensis Fruit Extract, Cichorium Intybus (Chicory) Root Extract, Citrus Aurantium Bergamia (Bergamot) Leaf Extract, Citrus Junos Fruit Extract, Citrus Unshiu Peel Extract, Codonopsis Lanceolata Root Extract, Crataegus Cuneata Fruit Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Diospyros Kaki Fruit Extract, Equisetum Arvense Extract, Eriobotrya Japonica Leaf Extract, Ficus Carica (Fig) Fruit Extract, Geranium Robertianum Extract, Glechoma Hederacea Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Grifola Frondosa Fruiting Body Extract, Helianthus Annuus (Sunflower) Seed Extract, Hemerocallis Fulva Flower Extract, Ipomoea Batatas Root Extract, Lentinus Edodes Extract, Lippia Citrodora Leaf Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Lycium Chinense Fruit Extract, Melissa Officinalis Extract, Mentha Piperita (Peppermint) Flower/Leaf/Stem Extract, Morus Bombycis Leaf Extract, Musa Sapientum (Banana) Fruit Extract, Nelumbo Nucifera Root Extract, Ocimum Basilicum (Basil) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Perilla Frutescens Leaf Extract, Vigna Angularis Seed Extract, Plantago Major Seed Extract, Platycodon Grandiflorus Root Extract, Portulaca Oleracea Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Prunus Salicina Fruit Extract, Malus Domestica Fruit Extract, Rehmannia Chinensis Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rubus Idaeus (Raspberry) Fruit Extract, Salvia Officinalis (Sage) Leaf Extract, Sasa Veitchii Leaf Extract, Schizonepeta Tenuifolia Extract, Sesamum Indicum (Sesame) Seed Extract, Spinacia Oleracea (Spinach) Leaf Extract, Taraxacum Officinale (Dandelion) Leaf Extract, Thymus Vulgaris (Thyme) Leaf Extract, Trichosanthes Kirilowii Root Extract, Undaria Pinnatifida Extract, Zingiber Officinale (Ginger) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Ginkgo Biloba Nut Extract, Houttuynia Cordata Extract, Lactobacillus/Rye Flour Ferment, Lactobacillus/Wasabia Japonica Root Ferment Extract, Ceramide EOP3, Limonene, Linalool, Citronellol

[1] Rice Nuruk Ferm™
[2] PHA
[3] Melting Ceramide
[4] Biopeptide 190™
[5] Fermented Amino Acids

정제수4,5, 글리세린, 셀룰로오스, 포타슘코코일글리시네이트, 라우릴하이드록시설테인, 아크릴레이트코폴리머, 1,2-헥산다이올, 코코-글루코사이드, 글루코만난, 락토바실러스발효용해물, 소듐클로라이드, 변성알코올, 카프릴릴글라이콜, 에틸헥실글리세린, 티타늄디옥사이드(CI 77891), 포타슘하이드록사이드, 라임전초오일, 글루코노락톤2, 호두나무열매껍질가루, 부틸렌글라이콜1,4,5, 베르가모트오일, 라벤더오일, 쌀발효여과물(600ppm)1, 테트라소듐이디티에이, 센티드제라늄꽃오일, 비니거, 캐모마일꽃오일, 하이드로제네이티드레시틴3, 수크로오스스테아레이트3, 효모폴리펩타이드4, 세라마이드엔피3, 콜레스테롤3, 2,3-부탄다이올3, 글리세릴스테아레이트3, 리놀레익애씨드3, 팔미틱애씨드3, 글라이신5, 세라마이드에이피3, 세라마이드엔지3, 세린5, 글루타믹애씨드5, 아스파틱애씨드5, 류신5, 락토바실러스/배즙발효여과물, 효모/보리씨발효여과물, 알라닌5, 라이신5, 알지닌5, 타이로신5, 페닐알라닌5, 프롤린5, 트레오닌5, 발린5, 수박추출물, 무추출물, 아이소류신5, 락토바실러스/인삼뿌리발효여과물, 락토바실러스/콩발효추출물, 락토바실러스/부레옥잠발효물, 모나스커스/쌀발효물, 효모/포도발효추출물, 효모/감자추출물발효여과물, 효모/자일리눔/홍차발효물, 히스티딘5, 시스테인5, 메티오닌5, 단풍나무잎추출물, 창포뿌리추출물, 개다래추출물, 으름덩굴추출물, 양파추출물, 마늘추출물, 지모뿌리추출물, 쑥잎추출물, 사탕무뿌리추출물, 양배추추출물, 순무잎추출물, 동백나무잎추출물, 파파야열매추출물, 잇꽃꽃추출물, 결명씨추출물, 병풀추출물, 모과추출물, 치커리뿌리추출물, 베르가모트잎추출물, 유자추출물, 귤껍질추출물, 더덕뿌리추출물, 쿠네아타산사열매추출물, 오이열매추출물, 울금뿌리추출물, 당근추출물, 감추출물, 쇠뜨기추출물, 비파나무잎추출물, 무화과추출물, 허브로버트추출물, 긴병꽃풀추출물, 스페인감초뿌리추출물, 잎새버섯자실체추출물, 해바라기씨추출물, 원추리꽃추출물, 고구마뿌리추출물, 표고버섯추출물, 레몬버베나잎추출물, 인동덩굴꽃추출물, 구기자추출물, 레몬밤추출물, 페퍼민트꽃/잎/줄기추출물, 산뽕나무잎추출물, 바나나추출물, 연꽃뿌리추출물, 바질잎추출물, 기장추출물, 소엽잎추출물, 팥추출물, 왕질경이씨추출물, 도라지뿌리추출물, 쇠비름추출물, 살구추출물, 복숭아추출물, 자두추출물, 사과추출물, 지황뿌리추출물, 로즈마리잎추출물, 라즈베리추출물, 살비아잎추출물, 얼룩조릿대잎추출물, 형개추출물, 검은깨추출물, 시금치추출물, 서양민들레잎추출물, 타임잎추출물, 하늘타리뿌리추출물, 미역추출물, 생강추출물, 마트리카리아꽃추출물, 은행추출물, 약모밀추출물, 락토바실러스/호밀가루발효물, 락토바실러스/고추냉이뿌리발효추출물, 세라마이드이오피3, 리모넨, 리날룰, 시트로넬올

[1] Rice Nuruk Ferm™
[2] PHA
[3] 멜팅세라마이드
[4] Biopeptide 190™
[5] 발효 아미노산

Product description

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” is a daily peeling-to-foam cleanser with a fermented Nuruk1 paste formula designed to gently and thoroughly eliminate make-up and skin impurities. The product transforms from a delicate gommage texture to a rich, foamy lather in three steps.

  • Successfully passed primary skin irritation tests for sensitive skin.
  • Successfully passed skin irritation tests

[1] t/n “Nuruk” (누룩, 麴) refers to a traditional Korean fermentation starter.

“I want to achieve a clear, radiant complexion that shines like glistening grains of rice.”

“I’m looking for a hypoallergenic deep cleanser that is safe to use even for sensitive skin.”

“I’m looking for a practical daily cleanser that does it all, from cleansing to exfoliation.”

“I prefer to use a single cleanser for all my needs, from my morning cleanse to removing make-up in the evening.”

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser”

Address multiple skincare needs with just one cleansing foam: from cleansing to reducing blemishes, brightening skin tone, and refining skin texture.

Introducing our first-ever2 3-step transformative cleanser, which transforms from a face cleanser into an exfoliating treatment.

  • Step 1: Rice Nuruk Paste – a glutinous rice Nuruk paste formula.
  • Step 2: Peeling Gommage – when rolled over rough skin, the formula becomes a gentle gommage.
  • Step 3: Cleansing Bubbles – when the formula comes in touch with water, it transforms into a rich, foamy lather.

[2] “First-ever” refers to the first product of its kind in LG Household & Health Care’s history.

Rice Nuruk Ferm™

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” is formulated with Rice Nuruk Ferm™, an ingredient obtained through 960 hours of dedication and patience. Rice Nuruk Ferm™ is a fermented ingredient derived from rice Nuruk and developed by Su:m37° using a 600-year-old traditional fermentation technique3.

  • Step 1: Su:m37° meticulously selected organic Yeoju rice flour, once reserved for the royal table.
  • Step 2: Su:m37° produced rice Nuruk through an approximately 15-day process of preparing the fermentation base (Bijeum, 빚음), fermentation incubation (Ttwium, 띄움), and microbial permeation (Seumim, 스밈), followed by a 21-day period of drying and maturation.
  • Step 3: Su:m37° fermented the carefully prepared rice Nuruk for an additional 4 days to develop Rice Nuruk Ferm™.

[3] The Iihwagok (이화곡, 梨花麴) technique recorded in the Sanga Yorok (산가요록) from 1450.

Melting Ceramide x PHA x fermented Amino Acids

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” is formulated with Melting Ceramide, PHA and fermented Amino Acids.

Su:m37° -Secret Rice Nuruk Daily Exfoliating Cleanser

Clear and radiant complexion

Achieve a clear and radiant complexion with a white rice Nuruk cleansing foam: Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser”.

  • Improvement of skin clarity in just one cleanse.
  • Effective management of whiteheads and blackheads.
  • Daily exfoliating treatment with 0.00 skin irritation index.

Improvement of skin clarity in just one cleanse

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” promotes a clear and luminous complexion. The product imparts a dewy, radiant glow that makes your skin appear as though it has been infused with crystal clear water.

  • The product was shown to improve skin clarity in just one cleanse4.

[4] Tests conducted by: Korea Institute of Dermatological Sciences.
Participants: 31 men and women aged 24–62 years (with a mean age of 48.94 years, and a standard age deviation of 7.96 years).
Date: 6 December 2024 (first visit) – 20 December 2024 (final visit).

Effective management of whiteheads and blackheads.

Whiteheads and blackheads, hardened like tiny millet seeds, be gone! Enjoy the refreshing sensation of a deep cleanse.

  • The product was shown to reduce blackheads by 43.43% after two weeks of use5.
Su:m37° - Secret Rice Nuruk Daily Exfoliating Cleanser
  • The product was shown to reduce whiteheads by 43.81% after two weeks of use5.
Su:m37° - Secret Rice Nuruk Daily Exfoliating Cleanser

[5] Tests conducted by: Korea Institute of Dermatological Sciences.
Participants: 31 men and women aged 24–62 years (with a mean age of 48.94 years, and a standard age deviation of 7.96 years).
Date: 6 December 2024 (first visit) – 20 December 2024 (final visit).

The image represents one of the top 10 results from a total of 31 participants. Images shown may not be representative of everyone’s results due to individual differences.

Gentle exfoliating treatment

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” helps you achieve a smooth skin texture with just a single application.

  • The product was shown to improve skin texture by 7.69% after just one cleanse6.
Su:m37° - Secret Rice Nuruk Daily Exfoliating Cleanser

[6] Tests conducted by: Korea Institute of Dermatological Sciences.
Participants: 31 men and women aged 24–62 years (with a mean age of 48.94 years, and a standard age deviation of 7.96 years).
Date: 6 December 2024 (first visit) – 20 December 2024 (final visit).

Hypoallergenic formula

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” offers a gentle, hypoallergenic peeling-to-foam formula suitable for daily use. The product is a daily exfoliant that can be used every day without any concerns, even on sensitised skin.

  • Successfully passed skin irritation tests with a skin irritation index of 07.
  • Skin reaction index of 0.008.

[7] Tests conducted by: Ecoderm Co., Ltd.
Participants: 30 men and women (2 males, 28 females,) with a mean age of 38.8±5.4.
Date: 9-13 December 2024.

[8] Tests conducted by: Korea Institute of Dermatological Sciences.
Participants: 32 men and women aged 35-67 years (with a mean age of 52.03 years, and a standard age deviation of 8.64 years).
Date: 9 December 2024 (first visit) – 12 December 2024 (final visit).

100% satisfaction

Within one week of using Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser,” all users reported satisfaction with the visible improvements in their skin.

  • 100% of users felt the product effectively reduced keratin build-up.
  • 100% of users reported that their skin’s water and oil levels became well-balanced after using the product.
  • 100% of users noticed that their pores appeared more refined after using the product.
  • 100% of users observed their skin tone becoming more even and luminous after using the product.
  • 100% of users experienced a significant reduction in excess sebum on their nose and chin after using the product.

Survey conducted by: Global Research Co. Ltd.
Participants: 60 women 20-45.
Date: 1- 7 February 2025.

Su:m37°: Research that lets your skin breathe.

Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” is free from sulfate surfactants and PEG soap.
Naturally-derived Ingredients: The formula of Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser” is 91.87% derived from natural ingredients9.
100% Naturally derived botanical fragrance: Experience the crisp, fresh scent of nature with a light, refreshing blend of bergamot and lime, harmoniously blended with calming lavender and geranium.

[9] The percentage has been calculated according to ISO 16128 guidelines. The product is not classified as a natural cosmetic under the South Korean Ministry of Food and Drug Safety standards.

How to use

Enjoy clear, luminous skin every day with Su:m37°’s “Secret Rice Nuruk Daily Exfoliating Cleanser”’s solution for reducing blemishes, brightening skin tone, and refining skin texture.

  • Daily & Morning Care: During cleansing, squeeze the desired amount of product (approximately the size of a 100 KRW coin) into your palm. Work it into a lather, then gently massage it onto your skin using a rolling motion before rinsing with lukewarm water.
  • Special & Deep Cleansing Care: During cleansing, squeeze the desired amount of product into your palm and gently massage it onto your damp face using a rolling motion. Add some water to create a lather, then continue to massage the foam into every area of your face in the same rolling motion. Finally, rinse thoroughly with lukewarm water.

Directions

  • Daily & Morning Care: During cleansing, squeeze the desired amount of product (approximately the size of a 100 KRW coin) into your palm. Work it into a lather, then gently massage it onto your skin using a rolling motion before rinsing with lukewarm water.
  • Special & Deep Cleansing Care: During cleansing, squeeze the desired amount of product into your palm and gently massage it onto your damp face using a rolling motion. Add some water to create a lather, then continue to massage the foam into every area of your face in the same rolling motion. Finally, rinse thoroughly with lukewarm water.

Precautions

  1. General precautions:
    • Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
    • Do not use the product on open wounds.
    • Storage and handling precautions:
      • Keep out of the reach of children.
      • Keep away from direct sunlight.
  2. Should any granules enter your eyes, rinse them out with water immediately. If you experience any unusual symptoms, consult a specialist.
  3. Avoid applying the product in the eye area.

Other editions and formulations

Previous formulations:

  • n/a

Special editions:

  • n/a

Shop this product

International retailers:

  • n/a

South Korean retailers:

Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.

Review

n/a

Source: Su:m37° official website and official product packaging
Translation: © 2025 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.

Disclaimer: The list above may contain a combination of affiliate and non-affiliate links. If you make a purchase through one of our affiliate links, we will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on our affiliate policy please refer to the About page. Some links may be missing because the item is not available outside of Korea at the moment.