The History of Whoo – Bichup Ultimate Recovery Youth Serum
Product Info:
Brand: The History of Whoo
Product Name: Bichup Ultimate Recovery Youth Serum
Korean Product Name: 비첩 자생 에센스
UV Protection: n/a
Capacity: 25ml, 50ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle
Original Retail Price: 165,000 KRW
Date of Release: March 2024
Shelf life: 36 months before opening. 12 months after opening.
Ingredients:
Notable allergens: Essential Oils, Fragrance, Niacinamide.
Water, Glycerin, Dipropylene Glycol*, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Glyceryl Polymethacrylate, Dimethicone, 1,2-Hexanediol*, Butylene Glycol, Panthenol, PEG-150, Phenyl Trimethicone, Dipropylene Glycol, Polymethylsilsesquioxane, Hydrogenated Lecithin*, Hydroxyproline, Polysorbate 60, C14-22 Alcohols, Squalane, Ceramide NP, Tromethamine, Macadamia Ternifolia Seed Oil, Triethylhexanoin, Carbomer, Allantoin, PEG-10 Rapeseed Sterol, Arachidyl Glucoside, Butyrospermum Parkii (Shea) Butter, Dimethiconol, Sodium Polyacrylate, Glyceryl Stearate/Acetate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Empetrum Nigrum Fruit Juice, Mica, Biosaccharide Gum-1, Stearic Acid, Tocopherol, Titanium Dioxide (CI 77891), Cholesterol*, PEG-100 Stearate, Beta-Glucan, Glycereth-20, Polyurethane-15, Trisodium EDTA, Iron Oxide Red, Glycine Soja (Soybean) Oil, Betaine, Nicotinamide Adenine Dinucleotide*, Trehalose, Asparagus Cochinchinensis Root Extract, Glycyrrhetinic Acid, Ethylhexylglycerin, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentylene Glycol, Sodium Lactate, Arginine, Dioscorea Japonica Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Polygonatum Officinale Rhizome/Root Extract, Polygonum Multiflorum Root Extract, Angelica Gigas Root Extract, Panax Ginseng Root Extract, Quercetin, Amodimethicone, Cordyceps Militaris Extract, Cordyceps Sinensis Extract, Disodium EDTA, Phytosterols, Polysorbate 20, Sodium Hydroxide, Typha Angustifolia Spike Extract, Glutamic Acid, Cornus Officinalis Fruit Extract, Thymus Vulgaris (Thyme) Extract, Hydroxyethylpiperazine Ethane Sulfonic Acid, Sodium Stearoyl Glutamate*, Sorbitan Oleate*, Cinnamomum Cassia Bark Extract, Paeonia Lactiflora Root Extract, Sodium Glutamate, Ophiopogon Japonicus Root Extract, Scutellaria Baicalensis Root Extract, Atractylodes Japonica Rhizome Extract, Saposhnikovia Divaricata Root Extract, Zingiber Officinale (Ginger) Root Extract, Ziziphus Jujuba Fruit Extract, (Red) Panax Ginseng Root Extract, Sodium DNA, Potassium Aspartate, Tryptophan, Asparagine, Biotin/Folic Acid/Cyanocobalamin/Niacinamide/Pantothenic Acid/Pyridoxine/Riboflavin/Thiamine/Yeast Polypeptides, Glutamine, Potassium Sorbate, Proline, Alanine, Glycine, Threonine, Glycoproteins, Lysine, Serine, Rehmannia Chinensis Root Extract, Arbutin, Valine, Leucine, Phenylalanine, Tyrosine, Oligopeptide-1, Acetyl Hexapeptide-8, Copper Tripeptide-1, Ganoderma Lucidum (Mushroom) Extract, Oligopeptide-2, Isoleucine, Histidine, Palmitoyl Tripeptide-1, Oligopeptide-4, Palmitoyl Tetrapeptide-7, Hydrolyzed Soy Protein, Poria Cocos Sclerotium Extract, Histidine HCl, Methionine, Inositol, Cystine, Folic Acid, Niacinamide, Pyridoxine HCl, Thiamine HCl, Calcium Pantothenate, Biotin, Riboflavin, Cyanocobalamin, Fragrance, Geraniol, Linalool, Limonene, Benzyl Benzoate, Hydroxycitronellal, Citronellol
*NAD Power24™
정제수, 글리세린, 다이프로필렌글라이콜*, 피이지/피피지/폴리부틸렌글라이콜-8/5/3글리세린, 글리세릴폴리메타크릴레이트, 다이메티콘, 1,2-헥산다이올*, 부틸렌글라이콜, 판테놀, 피이지-150, 페닐트라이메티콘, 프로필렌글라이콜, 폴리메틸실세스퀴옥세인, 하이드로제네이티드레시틴*, 하이드록시프롤린, 폴리솔베이트60, C14-22알코올, 스쿠알란, 세라마이드엔피, 트로메타민, 마카다미아씨오일, 트라이에틸헥사노인, 카보머, 알란토인, 피이지-10레이프씨드스테롤, 아라키딜글루코사이드, 시어버터, 다이메티콘올, 소듐폴리아크릴레이트, 글리세릴스테아레이트, 아크릴레이트/C10-30알킬아크릴레이트크로스폴리머, 시로미열매즙, 마이카, 바이오사카라이드검-1, 스테아릭애씨드, 토코페롤, 티타늄디옥사이드(CI 77891), 콜레스테롤*, 피이지-100스테아레이트, 베타-글루칸, 글리세레스-20, 폴리우레탄-15, 트라이소듐이디티에이, 적색산화철, 돌콩오일, 베타인, 니코틴아마이드아데닌다이뉴클레오타이드*, 트레할로오스, 천문동뿌리추출물, 글리시레티닉애씨드, 에틸헥실글리세린, 다이메티콘/비닐다이메티콘크로스폴리머, 펜틸렌글라이콜, 소듐락테이트, 알지닌, 참마뿌리추출물, 스페인감초뿌리추출물, 각시둥굴레뿌리줄기/뿌리추출물, 하수오뿌리추출물, 참당귀뿌리추출물, 인삼추출물, 쿼세틴, 아모다이메티콘, 밀리타리스동충하초추출물, 동충하초추출물, 다이소듐이디티에이, 피토스테롤, 폴리솔베이트20, 소듐하이드록사이드, 애기부들이삭추출물, 글루타믹애씨드, 산수유열매추출물, 타임추출물, 하이드록시에틸피페라진에탄설포닉애씨드, 소듐스테아로일글루타메이트*, 솔비탄올리에이트*, 육계나무껍질추출물, 작약뿌리추출물, 소듐글루타메이트, 소엽맥문동뿌리추출물, 황금추출물, 삽주뿌리줄기추출물, 방풍뿌리추출물, 생강추출물, 대추추출물, 홍삼추출물, 소듐디엔에이, 포타슘아스파테이트, 트립토판, 아스파라진, 비오틴/폴릭애씨드/시아노코바라민/니아신아마이드/판토테닉애씨드/피리독신/리보플라빈/티아민/효모폴리펩테이드, 글루타민, 포타슘솔베이트, 프롤린, 알라닌, 글라이신, 트레오닌, 글라이코프로테인, 라이신, 세린, 지황뿌리추출물, 알부틴, 발린, 류신, 페닐알라닌, 타이로신, 올리고펩타이드-1, 아세틸헥사펩타이드-8, 카퍼트라이펩타이드-1, 영지버섯추출물, 올리고펩타이드-2, 아이소류신, 히스티딘, 팔미토일트라이펩타이드-1, 올리고펩타이드-4, 팔미토일테트라펩타이드-7, 하이드롤라이즈드콩단백질, 복령균핵추출물, 히스티딘에이치씨엘, 메티오닌, 이노시톨, 시스틴, 폴릭애씨드, 나이아신아마이드, 피리독신에이치씨엘, 티아민에이치씨엘, 칼슘판토테네이트, 바이오틴, 리보플라빈, 사이아노코발아민, 향료, 제라니올, 리날룰, 리모넨, 벤질벤조에이트, 하이드록시시트로넬알, 시트로넬올
*NAD Power24™
Product Description:
The “Bichup Ultimate Recovery Youth Serum” represents The History of Whoo’s flagship anti-aging serum. It’s an wrinkle-improving functional cosmetic formulated with NAD Power 24™*, a highly-effective ingredient that helps reinforce skin barrier. The serum energises skin, helping it combat the effects of external environmental factors, while also nurturing its natural defense mechanisms.
The “Bichup Ultimate Recovery Youth Serum” features a texture that delicately sticks to the skin like a post-it note and is absorbed without stickiness.Upon application to the skin, the texture spreads smoothly, effectively restoring the skin’s oil-moisture balance, resulting in a visibly firmer and more luminous complexion. The moisturising formula works to provide essential nourishment and elasticity to fatigued skin
*NAD Power24™ incorporates a technology that effectively delivers NAD, a substance that naturally decreases in the skin as we age, to the skin via liposomal encapsulation. (NAD is an abbreviation for Nicotinamide Adenine Dinucleotide).
⬥ The future of anti-aging
“Bichup Ultimate Recovery Youth Serum” featuring NAD+, the key factor underlying all signs of aging that is changing the future of anti-aging.
- NAD Power24™, highly concentrated at 10%.
- 24h complete skin barrier reinforcement every day[1].
- Tackles 10 hallmarks of aging[1][3].
[1] Research on 24h action consisting of in-vivo tests assessing TEWL (transepidermial water loss), skin radiance, skin moisture, skin elasticity improvement and skin anti-oxidation effects.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 21-55.
Date: 25-26 January 2024.
[3] Evaluation of the treatment’s action on 10 different hallmarks of skin aging: wrinkles, skin elasticity, lifting, skin texture, skin clarity, anti-oxidant defense, radiance, moisture, recovery of skin barrier damage, skin’s inherent protective resilience.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 30-58.
Date: 5-8 February 2024.
⬥ 24 hour Infinite Beauty
Experience 24h/7 skin improvement.
- Skin age appears 8 years younger after 4 weeks of use[2].
- 16% improvement in skin elasticity in just 4 weeks.
- 82% improvement in skin barrier function in just 1 hour[3].
[2] Method for assessing skin age: A comprehensive approach utilising weighted data from three parameters: crow’s feet, skin elasticity, and skin texture.
Tests conducted by: P&K Skin Research Center Co. Ltd.
Participants: 30 women aged 30-60.
Date: 2-31 January 2024.
[3] Evaluation of the treatment’s action on 10 different hallmarks of skin aging: wrinkles, skin elasticity, lifting, skin texture, skin clarity, anti-oxidant defense, radiance, moisture, recovery of skin barrier damage, skin’s inherent protective resilience.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 30-58.
Date: 5-8 February 2024.
⬥ NAD: the key factor of youth
NAD+ is a next-generation anti-aging ingredient found in all living organisms. It works to restore the equilibrium disrupted by the aging process by serving as both an energising and age-defying ingredient.
As we grow old, the levels of NAD+ in the body and skin decrease, leading to imbalances.
⬥ NAD Power24™: The pinnacle of enduring skin youth achieved through The Whoo’s technological expertise.
1- Steady absorption with NAD encapsulation technology
- x5 – 5 times more stable*.
- +50% – Over 50% increased skin absorption rate*.
- ✓9 – Efficacy confirmed through in-vitro testing of 9 properties.
*Compared to NAD
After 10 years of research on NAD, the Whoo Research Institute has finally perfected an encapsulation technology[4] that improves the skin stability and absorption rate of NAD. This achievement has led to the creation of NAD Power24™, a key age-defying ingredient.
[4] Patents (pending):
- 10-2024-0026673 Cosmetic composition containing nicotinamide adenine dinucleotide and elastic liposomes.
- 10-2024-0026371 Skin improving composition containing nicotinamide adenine dinucleotide.
2 – Boosting NAD through a perfect blend with royal herbal remedies
The effectiveness of NAD was enhanced by combining NAD Power24™ with Licorice (a source of Enoxolone) and Yoonseolran (rich in Quercetin) in an optimal ratio, both known for their excellent antioxidant properties.
Yoonseolran (윤설란) is a skin refining ingredient extracted from Black Crowberry (Empetrum nigrum L.). The plant is naturally rich in Quercetin, a substance with senolytic properties that induces apoptosis of aging cells.
⬥ 24h skin barrier reinforcement with 99% Pure NAD encapsulation
After extensive research, The History of Whoo achieved the pinnacle of NAD research.
Experience 24-hour anti-aging skin barrier reinforcement with “Bichup Ultimate Recovery Youth Serum”, formulated with 10% NAD Power24™.
⬥ DAY & NIGHT: 24-hour skin barrier reinforcement
The “Bichup Ultimate Recovery Youth Serum” is a 24-hour non-stop skin energy recharging serum.
[1] Research on 24h action consisting of in-vivo tests assessing TEWL (transepidermial water loss), skin radiance, skin moisture, skin elasticity improvement and skin anti-oxidation effects.
Tests conducted by: Ellead Co., Ltd.
Participants: 32 women aged 21-55.
Date: 25-26 January 2024.
⬥ The serum tackles 10 hallmarks of aging, including wrinkles, skin texture and radiance[3].
[3] Evaluation of the treatment’s action on 10 different hallmarks of skin aging: wrinkles, skin elasticity, lifting, skin texture, skin clarity, anti-oxidant defense, radiance, moisture, recovery of skin barrier damage, skin’s inherent protective resilience.
Tests conducted by: Ellead Co., Ltd.
Participants: 30 women aged 30-58.
Date: 5-8 February 2024.
⬥ Upgraded Post-it-like Texture: lighter, non-sticky texture that seamlessly adheres to the skin
Experience a seamless application with a texture that delicately sticks to the skin like a post-it note, made possible by Whoo’s patented formulation technology used in the “Bichup Ultimate Recovery Youth Serum”. The texture is absorbed without stickiness, providing a comfortable application experience.
The “Bichup Ultimate Recovery Youth Serum’ was formulated using 7 exclusive patented technologies developed by LG.
Feel the difference in your skin with the “Bichup Ultimate Recovery Youth Serum.”
- 97% of users found their skin was well-moisturised immediately after use.
- 95% of users found the formula was well-absorbed.
- 95% of users found the product had a good feeling of use with minimal irritation.
Survey conducted by: LG Household & Health Care China Shanghai Research Centre.
Participants: 66 Chinese women over 18 (average age 36.7 ± 8..4 years).
Date: 13-27 January 2024.
⬥ Day & Night Routine
“Bichup Ultimate Recovery Youth Serum” delivers 24h anti-aging support.
Day routine:After applying the product, gently massage it in rolling motions along the skin’s texture to improve the absorption of the next skincare products. Enjoy a radiant complexion that remains firm and glowing throughout the day.
Night routine:
Applying an extra layer to areas where you’re particularly concerned about wrinkles and loss of elasticity will leave you feeling as if you’ve enjoyed a good night’s sleep. Wake up to visibly improved skin the next morning.
⬥ NAD+ VS. NAD Power24™: A repair solution discovered through 20 years of research
Question: What is NAD+?
Answer: NAD+ stands for “Nicotinamide Adenine Dinucleotide”. As a substance that restores the equilibrium disrupted by the aging process, NAD+ exhibits remarkable properties in reinforcing and repairing the skin barrier. As time passes, the level of epidermal NAD+ in the skin decreases. Hence, younger individuals or those with minimal skin damage typically exhibit higher concentrations of epidermal NAD+. NAD+ has garnered significant attention after it was described as an age-reversing ingredient in the book “Lifespan: Why We Age―and Why We Don’t Have To” by David Sinclair from Harvard University, a world-renowned, leading authority in the field of aging genomics. NAD+ is currently being utilised as a component in nutritional supplements and injectable therapies in the United States and other countries.
Question: What is NAD Power24™?
Answer: Until recently, NAD+ had not been widely used as a cosmetic ingredient due to its poor ability to penetrate the skin. After dedicating more than 20 years to researching skin self-regeneration and studying the anti-aging effects of NAD+ for the past decade, the Whoo Research Institute has finally developed a liposome technology to enhance skin permeability and stability of NAD+, resulting in improved skin penetration and intracellular delivery of the ingredient.
This NAD+ liposome ingredient is none other than NAD Power24™, which is included at an impressive concentration of 10% in the 4th generation Bichup Serum, serving as the main ingredient of the renewed Bichup line. In addition, to maximise the effectiveness of NAD Power24™ and intracapsular NAD+, the Whoo Research Institute developed an exclusive formulation technology for the Bichup line, as well as a technology that enhances skin efficacy by combining Enoxolone and Quercetin in an optimal ratio. This ingenious combination is currently awaiting patent approval.
Question: How much better is NAD Power24™ compared to NAD+?
Answer: NAD Power24™ is 5 times more stable than NAD+ and its skin absorption rate is over 50% higher.
Refill guide:
(Refills are only offered for authentic 50ml-sized products.)
- Step 1: Take off the cap of the main product and twist the container to the right to detach the inner part.
- Step 2: Take off the refill cap and insert the refill into the main product container, then twist it to the left until you hear a clicking sound.
- Step 3: Attach the original cap to the refill and you’re ready to go.
Trivia:
- The primary packaging is inspired by the sinuous curves of the White Porcelain Placenta Jar, National Treasure No. 1055 (국보 제1055호 “백자 태항아리”).
- Every year The History of Whoo releases a special limited edition of their “Bichup Ultimate Recovery Youth Serum” with a packaging inspired by a different traditional Korean artwork.
Directions:
Use right after prepping skin with a toner to ensure deep absorption into the skin. Carefully distribute the product along the natural texture of your skin, starting from the cheeks, forehead, nose, and chin in that order. Lightly wrap your face with your palms to aid quick absorption.
Recommended order of use:
Toner > “Bichup Ultimate Recovery Youth Serum” > Emulsion > Eye Cream > Cream
Precautions:
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
- Be careful to avoid the product going into your eyes. In case of contact with eyes, rinse immediately with clean water.
- Use only for the intended purpose.
- Do not mix with other substances.
Other editions and formulations:
⬥ Previous formulations:
- Bichup Self-Generating Anti-Aging Concentrate [launched: August 2021, formulated and manufactured by: LG Household & Health Care]
- Bichup Self-Generating Anti-Aging Essence [launched: August 2016, formulated and manufactured by: LG Household & Health Care]
- Bichup Ja Saeng Essence [launched: October 2009, formulated and manufactured by: LG Household & Health Care]
⬥ Special limited editions:
(coming soon)
Shop:
⬥ International retailers:
n/a
Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.
⬥ South Korean retailers:
- The History of Whoo Official Website (50ml size)
- The History of Whoo Official Website (25ml size)
- The History of Whoo Official Naver Store (50ml size)
- The History of Whoo Official Naver Store (25ml size)
Reviewed by Odile?
Not yet.
Source: The History of Whoo official website and promotional print materials
Translation: © 2024 Odile Monod
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