Hwahae Beauty Awards 2021 (Mid-Year)
Hwahae, the most popular Korean beauty platform with over 10 million downloads (source), announced the winners of their renowned beauty awards for the first half of 2021.
(Update: Discover the final winners of the 2021 HwaHae Beauty Awards.)
What is Hwahae?
First launched in 2013, Hwahae quickly made its way into the Korean Beauty industry and attracted a cult following among consumers concerned about the safety of their beauty products.
The name HwaHae (‘화해’), comes from an abbreviated form of the Korean phrase ‘화장품을 해석하다’ (‘To analyse cosmetics’) True to this name, the app is designed to provide detailed information on the ingredients contained in cosmetics, while also allowing its users to leave unbiased reviews of the products they used.
The 2021 Hwahae Beauty Awards
Every year Hwahae hosts the Hwahae Beauty Awards to celebrate the most popular beauty products of the year. The event takes place twice a year (in June and November), and they’re based solely on reviews and ratings left by users of the platform.
For the first installment of their 2021 Beauty Awards, Hawhae collected and analysed 40,000 reviews left by users from November 2020 to April 2021 to identify the 43 most popular products of the past 6 months.
![Elizabeth Arden - Flawless Finish Skincaring Liquid Foundation [#130W]](https://themonodist.com/wp-content/uploads/2021/08/Elizabeth-Arden-Flawless-Finish-Skincaring-Liquid-Foundation-130W-1024x1024.jpg)
![Surebase - Nudy Steady Cushion [#N1 Sincere Sara]](https://themonodist.com/wp-content/uploads/2021/08/Surebase-Nudy-Steady-Cushion-N1-Sincere-Sara-1024x1024.jpg)
![Romand – Han All Fix Mascara [#L01 Long Black]](https://themonodist.com/wp-content/uploads/2021/06/Romand-–-Han-All-Fix-Mascara-L01-Long-Black-1024x1024.jpg)
![Romand – Hanbok Edition See-Through Matte Tint [#10 Blush Purple]](https://themonodist.com/wp-content/uploads/2021/06/Romand-–-Hanbok-Edition-See-Through-Matte-Tint-10-Blush-Purple-1024x1024.jpg)
Source: Hwahae App
Translation: © 2021 Odile Monod
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