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The Monodist by Odile Monod

The History of Whoo – Gongjinhyang Soo line
25 May 2022
Uncategorized

The History of Whoo – Gongjinhyang Soo line

The History of Whoo – Gongjinhyang Soo line

The History of Whoo’s Gongjinhyang Soo (공진향:수) is a skincare line designed to replenish skin’s hydration levels and promote a radiant, healthy complexion. Unlike most lines by The History of Whoo, Gongjinhyang Soo features fresh, lightweight formulas that would be suitable even for young, oily and combination skin.

Disclaimer: I personally translated the majority of facts and contents in this article from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in this guide.

Many concepts mentioned in this guide are based on Oriental Medicine principles, for a better understanding please refer to the introduction to Traditional Korean Medicine on this website. It’s important to stress out that there is no correspondence between Oriental Medicine organs and Western anatomy so capitalised names in this article shouldn’t be interpreted in the Western medical sense.

⬥ Recommended for
  • Individuals in their teens and 20s 
  • Oily and combination skin
  • Dehydrated skin
  • Preventive anti-aging
  • Rough skin texture
  • Repair oxidative damage
  • Rebalance of natural oil & water levels

Main Ingredients:

Gongjinhyang Soo is an antioxidant and revitilising skincare line that helps rebalance the skin’s natural hydration levels through the application of an Oriental Medicine principle called Suseunghwagang (수승화강, 水昇火降). “Suseunghwagang” is a theory that describes Energy (Qi) circulation and literally translates to “water goes up, fire goes down”.

The History of Whoo - Suseunghwagang

According to this principle, when the human body is in its optimal and balanced condition, the upper part of the body is cold (water, Yin) and the bottom part of the body is warm (fire, Yang). When the bottom part of the body is heated, the warm fire energy pushes the cold water energy toward the upper part, cooling the head. At the same time, cold water energy coming down from the head receives the warm fire energy from the heart, sinks and heats the lower abdomen, facilitating the function of internal organs.

As a result, Qi flows smoothly and the body is healthy.

If this flow is disrupted, the opposite phenomenon develops: heat stagnates in the head (resulting in headaches, insomnia, skin irritation) and cold water energy stagnates in the abdomen (resulting in digestive issues, poor blood circulation and weakened skin). Products in the Gongjinhyang Soo line were designed to rebalance this flow by controlling excess heat, replenishing moisture levels and stimulating healthy energy flow.

In particular, all products in the Gonjinhyang Soo line contain Gongjinbidan (공진비단, 供辰秘丹), The History of Whoo’s signature ingredient, along with other royal remedies like Gyeongokbidan (경옥비단, 琼玉精萃), Cheongiksoodan (청기익수단, 清氣益壽丹) and Yeonhwa Saenggidan (연화생기단, 莲花生气精萃).

All ingredients have been processed using a Wetting method (습윤포제법) to enhance their hydrating properties and minimise oil content7. For more information on the role of processing methods in Traditional Korean Medicine, please refer to the guide on this website.

⬥ Gongjinbidan (공진비단, 供辰秘丹)

All products from The History of Whoo incorporate Gongjinbidan (공진비단, 供辰秘丹) a proprietary herbal complex that constitutes the core ingredient of the brand.

The History of Whoo - Gongjibidan

Gongjinbidan is based on Gongjindan (공진단, 拱辰丹), a traditional Oriental medicine prescription originally created by Chinese physician Wei Yilin. According to the classical text or Oriental Medicine “Efficacious Remedies of the Physicians” (세의득효방, 世醫得效方), Gongjindan was a remedy exclusively reserved  for emperors and for this reason, it earned the name of “Emperor’s Medicine”1.

Gongjindan appears in many traditional medical texts from China and Korea and it’s described as a remedy that strengthens the body’s immune defenses and brings back the natural balance between its organs.

The Donguibogam (the most representative text of Traditional Korean Medicine) describes the Gongjindan as follows:

If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.

DONGUIBOGAM (1613)

To this day, Gongjindan is a vital tonic that is still commonly used in many Asian countries to combat chronic fatigue, weak constitution and deteriorated immunity.

Through the integration of modern dermatology, LG Household & Health Care developed a cosmetic ingredient based on the original prescription for Gongjindan: Gongjinbidan.

The Gongjinbidan Complex contains equal amounts of six precious herbal ingredients2, including:

  • Deer Antler Extract, which is rich in collagen and amino acids. It helps stimulate skin regeneration and rebalance skin. In Oriental Medicine the ingredient is commonly used to improve symptoms of aging because it helps tonify Qi and Blood. and, in turn, reinvigorate the body.
  • Acanthopanax Root Bark to relieve irritation and revitalise skin.
  • Angelica Gigas Nakai which is rich in Vitamin E and essential oils. It’s known to replenish Qi and nourish Blood, meaning it restores vital energy levels and promote a healthy circulation of nutrients and energy across the body.
  • Asparagus Cochinchinensis to refine skin texture. It also helps brighten and even skin tone. It’s used to treat Yin Deficiency, which manifests as a generalised dryness across all vital organs and excess heat.
  • Cornus Officinalis, a powerful anti-oxidant naturally rich in vitamin A which sports tonifying and astringent properties. [T/N In Oriental Medicine “astringent” ingredients have the function of rebalancing the mail vital substances that animate the human body: Essence, Body Fluids and Qi]
  • Wild Thyme, which has anti-bacterial properties.
The History of Whoo -Gongjibidan ingredients

Overall, the ingredient promises to increase energy flow, rebalance the body’s yin and yang, reinvigorate skin and make it appear more radiant, soft and youthful3.

⬥ Gyeongokbidan (경옥비단, 琼玉精萃)

Gyeongokbidan (경옥비단, 琼玉精萃) is a modern reinterpretation of Gyeongokgo (경옥고, 瓊玉膏), one of the 3 main restorative remedies recorded in the Donguibogam4. Gyeongokgo is also known as “Noblemen’s medicine”6 because in the past it used to be a prescription reserved for nobles and members of the royal court.

Gyeongokgo, also known as “Precious Jade Paste” is originally used to treat chronic fatigue and emaciation related to Lung Qi and Yin Deficiency5.

In Oriental Medicine, Lung Qi regulates the preservation or excretion of fluids through the skin, and consequently the opening and closing of the skin pores. As a result, when Lung Qi is deficient, pores appear excessively open. On the other hand, Yin deficiency manifests through a generalised dryness across all vital organs, skin included.

Through the application of a proprietary technology, LG Household & Health Care developed a cosmetic ingredient based on the original prescription for Gyeongokgo: Gyeongokbidan.

Gyeongokbidan rebalances Lung Qi and Yin and helps smooth skin texture by replenishing moisture and reducing the appearance of pores.

The formula is composed of: Cultivated Ginseng + Rehmannia Glutinosa + Wolfiporia Extensa (Peck) Ginns + Liriope Muscari.

The History of Whoo -Gyeongokbidan
⬥ Cheongiksoodan (청기익수단, 清氣益壽丹)

Cheongiksoodan (청기익수단, 清氣益壽丹) is a modern reinterpretation of Changshou Yishou Dan (장춘익수단, 長春益壽丹), a famous beauty herbal prescription used by Chinese Empress Dowager Cixi of the Qing Dynasty8.

Empress Dowager Cixi

Xunling, The Empress Dowager Cixi (1903)

Empress Dowager Cixi was known to have an extensive beauty routine that allowed her to maintain her youthful appearance even in mature age. American portrait painter Katharine Carl, who lived in the Chinese Imperial Court for nine months and became a close acquaintance of the Empress, argued that Cixi had a “wonderfully youthful appearance”10.

Photographs of Empress Cixi in her 70s caused a sensation in the West as they showed the sovereign having a perfect smooth complexion with no visible wrinkles. However, critics later argued that official portraits were retouched to enhance the Empress’s beauty11.

Changshou Yishou Dan was known to rejuvenate skin and promote a luminous complexion by supplementing the deficiency of the four meridians of the Heart, Kidney, Spleen and Stomach and promoting the flow of Qi (energy)9.

LG Household & Health Care applied modern dermatological theories to create an ingredient with the same properties of Changshou Yishou Dan: Cheongiksoodan. Cheongiksoodan is composed of traditional herbal ingredients that are naturally rich in Germanium, a mineral that helps supply oxygen to the body and combat free radicals. In Oriental Medicine terms, the ingredients work by supplying skin with Clear Qi (청기, 淸氣), the vital essence the body inhales from the natural environment and that helps promote blood circulation.

As a result, Cheongiksoodan makes skin radiant, clear and compact. The formula is composed of: Cultivated Ginseng + Tuber Fleeceflower + Goji Berry.

The History of Whoo -Cheongiksoodan ingredients
⬥ Yeonhwa Saenggidan (연화생기단, 莲花生气精萃)

Yeonhwa Saenggidan (연화생기단, 莲花生气精萃) is an exclusive formula that combines the replenishing properties of Lotus Flower with the antioxidant benefits of Nelumbinis Plumula, the green seed embryo of the lotus flower.

Yeonhwa Saenggidan promotes a healthy-looking complexion by combating free radicals, reducing inflammation, repairing oxidative damage caused by environmental aggressors like UV rays, and supporting skin barrier function to prevent moisture loss.

The ingredient completed the Oxygen Radical Absorbance Capacity (ORAC) assay conducted by: Kyung Hee University College of Life Science, Department of Genetics and Biotechnology on 2018.12.17 – 2019.02.15.

The History of Whoo -Yeonhwa Saenggidan Ingredients

Products:

The History of Whoo – Gongjinhyang Soo Intensive Hydrating Cream

Gongjinhyang Soo Intensive Hydrating Cream

The History of Whoo – Gongjinhyang Soo Vital Hydrating Sun Fluid SPF50+/PA+++

Gongjinhyang Soo Vital Hydrating Sun Fluid SPF50+/PA+++

The History of Whoo – Gongjinhyang Soo Hydrating Cleansing Water

Gongjinhyang Soo Hydrating Cleansing Water

The History of Whoo – Gongjinhyang Soo Vital Hydrating Cream

Gongjinhyang Soo Vital Hydrating Cream

The History of Whoo – Gongjinhyang Soo Vital Hydrating Essence

Gongjinhyang Soo Vital Hydrating Essence

The History of Whoo – Gongjinhyang Soo Vital Hydrating Emulsion

Gongjinhyang Soo Vital Hydrating Emulsion

The History of Whoo – Gongjinhyang Soo Vital Hydrating Balancer

Gongjinhyang Soo Vital Hydrating Balancer

The History of Whoo – Gongjinhyang Soo Hydrating Foam Cleanser

Gongjinhyang Soo Hydrating Foam Cleanser

The History of Whoo – Gongjinhyang Soo Hydrating Overnight Mask

Gongjinhyang Soo Hydrating Overnight Mask

⬥ Recommended order of use
  1. Gongjinhyang Soo Hydrating Cleansing Water
  2. Gongjinhyang Soo Hydrating Foam Cleanser
  3. Gongjinhyang Soo Vital Hydrating Balancer
  4. Gongjinhyang Soo Vital Hydrating Essence
  5. Gongjinhyang Soo Vital Hydrating Emulsion
  6. Gongjinhyang Soo Vital Hydrating Cream / Gongjinhyang Soo Intensive Hydrating Cream
  7. Gongjinhyang Soo Vital Hydrating Sun Fluid SPF50+/PA+++

Shop:

⬥ International Retailers
  • Stylevana
  • Yesstyle
  • Jolse

Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.

⬥ Korean Retailers
  • The History of Whoo Official Naver Store
  • Shinsegae Department Store
  • Shinsegae Duty-Free
  • Galleria Department Store
  • Hyundai Mall
  • Hyundai Department Store
  • Lotte Department Store
  • LotteON
  • Lotte Home Shopping
  • Lotte Duty-Free
  • AK Plaza Department Store
  • CJ On Style
  • Shilla Duty-Free
  • Dongwha Duty-Free

[go back to the main article]

Notes:

1. 김은진. (2003). “나도 한번쯤 써보고 싶다! 피부 보약, 한방 화장품.” 레이디경향.

2. LG Household & Health Care. (2017). “1조 브랜드 행차요!“

3. “피부 미학의 결정체, 더 히스토리 오브 후.” (n.d.). Www.whoo.co.kr. Retrieved  20 May 2022 from www.whoo.co.kr/brand/secretClothes.jsp.

4. 김태인. (2020). “Gyeongokgo Is Known to Rejuvenate Our Body and Strengthen Immunity – 월간파워코리아.” Power Korea

5. Sunwoo, Y.-Y. et al. (2019) “Hematologic and Serological Investigation of Effect on Gyeongokgo in Healthy Individuals : a Randomized, Subject-assessor-blind, Placebo-controlled, Single-center Pilot Study,” Journal of Physiology & Pathology in Korean Medicine. Korean Society of Oriental Pathology. doi: 10.15188/kjopp.2019.08.33.4.239.

6. Haejuclinic. (n.d). “Haeju Gyeongokgo.” Retrieved 25 May 2022 from http://en.haejuclinic.com/product/gyeongokgo/ 

7. 오주희, 신재석, 이성준, 이종철, 임준홍, 안은석, 홍시갑 and 홍준기. 2009, “한약재 포제 가공의 현대적 연구 현황”, Journal of Pharmaceutical Investigation, vol.39, no.4 pp.275-297.

8. Baidu Baike. (n.d.) “长春益寿丹“. Retrieved 25 May 2022 from https://baike.baidu.com

9. 中药方剂 (n.d.) “长春益寿丹_【中药方剂】中医药方,中药方.” Retrieved 25 May 2022 from Zhongyaofangji.com

10. Chen, D. (2013). “The Western Perception of Empress Dowager Cixi”. Master of Arts. University of Victoria.

11. Peng, Y. (2013). “Lingering Between Tradition And Innovation: Photographic Portraits Of Empress Dowager Cixi.” Ars Orientalis, Vol. 43.

Sources: LG Household & Health Care (unless otherwise stated)
Translation: © 2022 Odile Monod

Disclaimer: The list above contains a combination of affiliate and non-affiliate links. If you make a purchase through one of my affiliate links, I will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on my affiliate policy please refer to my About page. Some links are missing because the item is not available outside of Korea at the moment.

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It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
•
Follow
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
1 year ago
View on Instagram |
1/5
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
2 years ago
View on Instagram |
2/5
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
2 years ago
View on Instagram |
3/5
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
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🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
2 years ago
View on Instagram |
4/5
🇬🇧 (🇮🇹 nei commenti)
You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea.

South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. 

After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind:

▪ Map the skin microbial genome of the human population according to country and race
▪ Use artificial intelligence to analyse this data and create custom cosmetics

You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island.

Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink  of an eye and I mean it.

[I won the product through a competition of their Korean website]

#닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
🇬🇧 (🇮🇹 nei commenti) You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea. South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind: ▪ Map the skin microbial genome of the human population according to country and race ▪ Use artificial intelligence to analyse this data and create custom cosmetics You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island. Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink of an eye and I mean it. [I won the product through a competition of their Korean website] #닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
odilemonod
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🇬🇧 (🇮🇹 nei commenti) You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea. South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind: ▪ Map the skin microbial genome of the human population according to country and race ▪ Use artificial intelligence to analyse this data and create custom cosmetics You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island. Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink of an eye and I mean it. [I won the product through a competition of their Korean website] #닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
2 years ago
View on Instagram |
5/5
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