4 february 2025
CJ Olive Young launches US subsidiary and plans first offline store to boost Korean beauty in America
Korean beauty retailer CJ Olive Young has established a US subsidiary to expand its global business and plans to open an offline store in the country soon.
Establishment of the US subsidiary
The leading Korean beauty retailer CJ Olive Young has established a North American subsidiary named “CJ Olive Young USA” in Los Angeles, California, to expand its presence in the U.S. and other Western countries.
With this move, the company plans to scale up its global e-commerce operations by localising important areas such as product sourcing, marketing, and logistics. In addition, CJ Olive Young revealed that is currently evaluating possible locations for its first physical store in the U.S.
Localising the K-Beauty experience
The goal is to transform into a tailored K-beauty platform that offers an optimal user experience, tailored payment options and relevant product information for local customers. The strategy includes refining product curation based on local consumer data and needs and improve marketing efforts to promote Korean brands in the U.S. market.
The company will also improve its logistics and delivery services by connecting its global online store with its headquarters in Korea for real-time inventory management while collaborating with CJ Logistics’ U.S. branch to establish a local shipping network.
Source: 한국경제.
Words: © 2025 Odile Monod.
Visuals: CJ Olive Young.
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