korean beauty awards

Olive Young Awards 2025

Olive Young, the largest health and beauty retailer in Korea, revealed the top bestselling products of 2025 in the latest instalment of the “Olive Young Awards“.

Olive Young Awards 2025

Every year at the end of November, the retailer holds the “Olive Young Awards”, an event that celebrates the top-selling products of the year. The results of 2025 are based on the analysis of over 180 million purchase records gathered from July 2024 to June 2025.

Since the winners of these awards are based on actual purchase data, the Olive Young Awards are considered by industry experts as a realistic reflection of the latest trends in Korean beauty.

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Olive Young Awards 2025 Winners

SKIN CARE
MAKE-UP
BEAUTY TOOLS
HAIR & BODY
MEN CARE
ORAL CARE
HEALTH PRODUCTS

FEMININE PRODUCTS
HEALTH SUPPLEMENTS
FOOD
FRAGRANCE
PREMIUM
TRENDS
GLOBAL TRENDS

BEST toner / mist

First place:
Round Lab – 1025 Dokdo Toner
(SHOP)

Anua – Heartleaf 77% Soothing Toner 500ml

Second place:
Anua – Heartleaf 77% Soothing Toner
(SHOP)

Third place:
Bioderma – Hydrabio Tonique
(SHOP)

So Natural – All Day Tight Makeup Setting Fixx

Olive Young’s Pick:
So Natural – So Natural All Day Tight Make Up Setting Fixer
(SHOP)

BEST ESSENCE / SERUM

First place:
Torriden – DIVE-IN Low Molecule Hyaluronic Acid Serum
(SHOP)

Second place:
Goodal – Green Tangerine Vita-C Dark Spot Care Serum α
(SHOP)

Third place:
Wellage – Real Hyaluronic Blue 100 Ampoule
(SHOP)

Olive Young’s Pick:
Anua – PDRN Hyaluronic Capsule 100 Serum
(SHOP)

BEST cream

First place:
Aestura – Atobarrier 365 Cream
(SHOP)

Second place:
Dr.G – R.E.D Blemish Clear Soothing Cream
(SHOP)

Third place:
S.Nature – Aqua Squalane Moisturising Cream
(SHOP)

Olive Young’s Pick:
Zeroid – Intensive Cream
(SHOP)

BEST FACE MASK

First place:
Torriden – Dive-in Low Molecular Hyaluronic Acid Mask
(SHOP)

Second place:
Biodance – Bio-Collagen Real Deep Mask
(SHOP)

Third place:
Mediheal – Madecassoside Essential Mask Sheet Blemish Repair
(SHOP)

Olive Young’s Pick:
CKD Guaranteed – Retino Collagen Small Molecule 300 Pore Tightening Mask
(SHOP)

BEST SKINCARE PADS

First place:
Mediheal – Madecassoside Blemish Pad
(SHOP)

Second place:
Skinfood – Carrot Carotene Calming Water Pad
(SHOP)

Third place:
Abib – Heartleaf Essence Pad Clear Touch
(SHOP)

Olive Young’s Pick:
Medicube – Zero Pore Pad 2.0
(SHOP)

BEST sun care

First place:
Round Lab – Birch Juice Moisturizing Sun Cream SPF50+/PA++++
(SHOP)

Third place:
d’Alba – Waterfull Tone-Up Sun Cream SPF50+/PA++++
(SHOP)

Third place:
Goodal – Heartleaf Calming Moisture Sun Cream SPF50+/PA++++
(SHOP)

Olive Young’s Pick:
d’Alba – Waterful Tone Up Sun Cream Purple SPF50+/PA++++
(SHOP)

BEST cleansing product

First place:
Manyo – Pure Cleansing Oil
(SHOP)

Second place:
beplain – Mung Bean pH-Balanced Cleansing Foam
(SHOP)

Third place:
Bioderma – Sensibio H2O
(SHOP)

Olive Young’s Pick:
Ilso – Super Melting Sebum Softener
(SHOP)

[Back to the top]

BEST eye make-up PRODUCT

Too Cool For School - Frottage Pencil [#9 Sheer Nude]

First place:
Too Cool For School – Frottage Pencil
(SHOP)

Second place:
Etude – Curl & Fix Mascara
(SHOP)

Clio – Kill Brow Auto Hard Brow Pencil [#01 Natural Brown]

Third place:
Clio – Kill Brow Auto Hard Brow Pencil
(SHOP)

Olive Young’s Pick:
Cosnori – Easy Eyelash Perm Kit
(SHOP)

BEST eye shadow

First place:
Wakemake – Soft Blurring Eye Palette [#08 Candy Coral Blurring]
(SHOP)

Second place:
Dasique – Shadow Palette [#07 Milk Latte]
(SHOP)

Third place:
Clio – Pro Eye Palette Air [02 Rose Connect]
(SHOP)

Olive Young’s Pick:
Etude – What’s In My Eyes [#Taro Milk Tea]
(SHOP)

BEST BASE MAKE-UP PRODUCT

First place:
Banila Co – Prime Primer Finish Powder
(SHOP)

The Saem – Cover Perfection Triple Pot Concealer 2024

Second place:
The Saem – Cover Perfection Triple Pot Concealer
(SHOP)

Third place:
About Tone – Blur Powder Pact
(SHOP)

Olive Young’s Pick:
VDL – Cover Stain Perfecting Foundation SPF35/PA++
(SHOP)

BEST contouring PRODUCT

First place:
Fwee – Lip & Cheek Blurry Pudding Pot [#ND03 Without]
(SHOP)

Second place:
Ofra – Mini Highlighter [#Glazed Donut]
(SHOP)

Too Cool For School - Artclass By. Rodin Shading [#1.5 Neutral]

Third place:
Too Cool For School – Artclass By. Rodin Shading
(SHOP)

Dear Dahlia - Petal Drop Liquid Blush [#Barely]

Olive Young’s Pick:
Dear Dahlia – Petal Drop Liquid Blush
(SHOP)

BEST CUSHION

First place:
Jung Saem Mool – Essential Skin Nuder Cushion SPF50+/PA +++
(SHOP)

Second place:
Clio – Kill Cover Founwear Cushion SPF40/PA++
(SHOP)

Third place:
Hince – Second Skin Mesh Matte Cushion SPF40/PA++
(SHOP)

Olive Young’s Pick:
Amuse – Ceramic Skin Perfector CushionSPF40/PA++
(SHOP)

BEST lip make-up PRODUCT

First place:
Romand – The Juicy Lasting Tint [#03 Bare Grape]
(SHOP)

Second place:
Colorgram – Nude Blur Tint [#07 Geek Rose]
(SHOP)

Third place:
Peripera – Ink Mood Glowy Tint [#03 Rose in Mind]
(SHOP)

Olive Young’s Pick:
Romand – Glasting Color Gloss [#01 Peony Ballet]
(SHOP)

best lip care product

First place:
Torriden – Solid In Ceramide Lip Essence
(SHOP)

best K-Beauty Products Bioderma – Atoderm Lip Stick

Second place:
Bioderma – Atoderm Lip Stick
(SHOP)

Third place:
BringGreen – Bamboo Hyalu Lip Essence
(SHOP)

Olive Young’s Pick:
3CE – Glazy Lip Glow [#Rose Glow]
(SHOP)

[Back to the top]

BEST BEAUTY TOOL

First place:
Fillimilli – Heating Eyelash Curler [#USB Type / Wide Fit]
(SHOP)

Second place:
Fillimilli – Eye Brush Pro Collection
(SHOP)

Third place:
Coringco – Toktok Hara Eyelash No Glue [#Pure]
(SHOP)

Olive Young’s Pick:
The Tool Lab – Happyrim Aqua Puff
(SHOP)

[Back to the top]

BEST shampoo

First place:
Labo-H – Hair Loss Relief Shampoo [Scalp Strengthening]
(SHOP)

Second place:
Unove – Deep Damage Repair Shampoo
(SHOP)

Third place:
Dr.FORHAIR – Folligen Shampoo
(SHOP)

Olive Young’s Pick:
Chungmijung – Kelp Shampoo
(SHOP)

BEST hair care product

Unove - Deep Damage Treatment EX [#Tender Bloom]

First place:
Unove – Deep Damage Treatment EX
(SHOP)

Second place:
Mise-en-scène – Perfect Serum Original
(SHOP)

Unove – Silk Oil Essence [#Tender Bloom]

Third place:
Unove – Silk Oil Essence
(SHOP)

Olive Young’s Pick:
Growus – Damage Therapy No Wash Treatment
(SHOP)

best hair styling product

First place:
Mise-en-scène – Curling Essence 2X Volume Curl
(SHOP)

Second place:
Narka – Core Rebuild Hype Fit Hair Mascara
(SHOP)

Third place:
Etude – Pang Pang Hair Shadow
(SHOP)

Olive Young’s Pick:
Daleaf – Glam Styling Fixer
(SHOP)

best BODY cleanser

First place:
Illiyoon – Ceramide Ato 6.0 Top to Toe Wash
(SHOP)

Second place:
Leivy – Goat Milk Body Wash
(SHOP)

Third place:
Tree Hut – Shea Sugar Scrub [#Moroccan Rose]
(SHOP)

Olive Young’s Pick:
Biorga – Back Acne Body Wash Betaine Salicylate
(SHOP)

best BODY moisturiser

First place:
Illiyoon – Ceramide Ato Lotion
(SHOP)

Second place:
Bioderma – Atoderm Cream
(SHOP)

Third place:
Cetaphil – Moisturizing Lotion
(SHOP)

Olive Young’s Pick:
Nutseline – Aroma Nut Slim Fit Body Lotion
(SHOP)

best hand care product

First place:
Beyond – Classic Hand Cream Deep Moisture
(SHOP)

Second place:
W.Dressroom – Perfume Hand Cream [#No.97 April Cotton]
(SHOP)

Third place:
Kamill – Hand & Nail Cream Classic
(SHOP)

Olive Young’s Pick:
EGA – Advanced Regenerator Hand Cream SPF20/PA++
(SHOP)

[Back to the top]

BEST daily beauty PRODUCT FOR MEN

First place:
Ideal for Men – Perfect All-in-One
(SHOP)

Second place:
OBgE – Natural Cover Lotion
(SHOP)

Third place:
Grafen – Triple Handsome Lip Balm
(SHOP)

Olive Young’s Pick:
OBge – Pore Zero Oil Control Sun Stick SPF50+/PA++++
(SHOP)

BEST personal care PRODUCT FOR MEN

First place:
Gillette – GilletteLabs with Exfoliating Bar
(SHOP)

Second place:
ULOS – Skin Wash for Face and Body
(SHOP)

Third place:
Dashu – Classic Style Grooming Tonic
(SHOP)

Olive Young’s Pick:
For:Beaut – Texture Shake Spray
(SHOP)

[Back to the top]

best oral care product

First place:
Euthymol – Whitening Purple Toothpaste
(SHOP)

Second place:
Dentiste – New Plus White Toothpaste
(SHOP)

Third place:
Rucipello – Breath Care Toothpaste [#Mystic Forest]
(SHOP)

Olive Young’s Pick:
Euthymol – Regular Toothbrush
(SHOP)

best oral aftercare product

First place:
Dentiste – Fresh Breath Spray
(SHOP)

Second place:
Vussen – 28 Brightening Toothpaste
(SHOP)

Third place:
Ladens – Better Tongue Cleaner
(SHOP)

Olive Young’s Pick:
Garglin – Duo Burster Mint Ball
(SHOP)

[Back to the top]

best SKIN PATCHES / targeted treatments

First place:
Olive Young – Care Plus Scar Cover Spot Patch
(SHOP)

Second place:
Acropass – Trouble Cure
(SHOP)

Third place:
Marshique – Wrinkle Repair Patch For Between Brows
(SHOP)

Olive Young’s Pick:
Charde – Eye Bag Lift 1100 Shot Reedle Patch
(SHOP)

[Back to the top]

best FEMININE PRODUCTS

First place:
Aromatica – Pure & Soft Feminine Wash Special Set
(SHOP)

Second place:
Goodfeel – Overnight Panties
(SHOP)

Third place:
Rael – Organic Cotton Cover Pads
(SHOP)

Olive Young’s Pick:
Sofy – Cooling Fresh Sanitary Pads
(SHOP)

[Back to the top]

best health SUPPLEMENTS

First place:
Orthomol – Immun Multivitamin & Minerals
(SHOP)

Second place:
Lacto-Fit – Probiotics Gold
(SHOP)

Third place:
Master Biom – Gynomaster Female Lactobacillus
(SHOP)

Olive Young’s Pick:
Jun Kwan Jang – Everytime [#Flavoured]
(SHOP)

best WEIGHT LOSS supplements

First place:
Foodology – Coleology Cutting Jelly 10 Sticks
(SHOP)

Second place:
Vital Beautie – Meta Green Slim Up
(SHOP)

Third place:
Foodology – Coleology 600mg
(SHOP)

Olive Young’s Pick:
CJ – InnerB Slimming Shot
(SHOP)

[Back to the top]

best food

First place:
Delight Project – Bagel Chip
(SHOP)

Second place:
Proteeone – Protein Shake [#Chocolate Flavour]
(SHOP)

Third place:
Delight Project – Nutty Chocolate Protein Shake
(SHOP)

Olive Young’s Pick:
Labnosh – Protein Cookie [#Double Chocolate Flavour]
(SHOP)

[Back to the top]

BEST fragrance

First place:
Forment – Signature Perfume [#Cotton Hug]
(SHOP)

Second place:
Calvin Klein – CK One Eau de Toilette
(SHOP)

Third place:
John Varvatos – Artisan Eau de Toilette
(SHOP)

Olive Young’s Pick:
Atelier Faye – Perfume [#Day Off]
(SHOP)

[Back to the top]

best premium product

First place:
Hera – Black Cushion Foundation SPF34/PA++
(SHOP)

Second place:
Moroccanoil – Treatment Original
(SHOP)

Third place:
Primera – Vitatinol Bouncy Lift Serum
(SHOP)

Olive Young’s Pick:
Kiehl’s – Ultra Facial Cream
(SHOP)

[Back to the top]

Slow Aging:
d’Alba – White Truffle First Spray Serum
(SHOP)

Slow Aging:
Medicube – PDRN Pink Peptide Ampoule
(SHOP)

Slow Aging:
Bioheal BOH – Probioderm™ 3D Lifting Cream
(SHOP)

Slow Aging:
Easydew – Mela B Toning Ampoule Cushion SPF50+/PA+++
(SHOP)

Slow Aging:
Rejuran – Healer Skin Protection Mask
(SHOP)

Inner Beauty:
Cenovis – Skin Moisturizing Hyaluronic Acid
(SHOP)

Inner Beauty:
VitalBeautie – Super Retinol
(SHOP)

Inner Beauty:
Livelling – Yellow Cleanse [#Lemon Flavour]
(SHOP)

Inner Beauty:
Teazen – Kombucha Lemon
(SHOP)

Vital Beautie – Super Collagen All-in-One Booster

Inner Beauty:
Wholeberry – Organic Lemon Juice
(SHOP)

Self-Beauty:
Vivelab – Revive Therapy Hair Scalp & Brow Ampoule
(SHOP)

Self-Beauty:
Medicube – Age-R Booster Pro Mini
(SHOP)

Self-Beauty:
Cosnori – Long Active Eyelash Serum
(SHOP)

Self-Beauty:
Yakson House – Golki Lifting Band
(SHOP)

Self-Beauty:
Pulio – Calf Massager V3
(SHOP)

Lifestyle:
Nareun – Long Trunk For Women
(SHOP)

Lifestyle:
Re,move Double-up Bra
(SHOP)

Lifestyle:
WPC – Mini 5-Fold UV Protection Parasol for Sun & Rain
(SHOP)

Lifestyle:
LegoDT – Loop Tumbler Multi
(SHOP)

Lifestyle:
Olive Young – Olive Young X Point of View 2026 Diary
(SHOP)

Rising Star:
Arencia – Green Tea LHA Deep Pore Rice Cake Cleanser
(SHOP)

Rising Star:
Returnity – Ear Therapy
(SHOP)

Rising Star:
VDL – Coverstain High Cover Cushion SPF35/PA++
(SHOP)

Rising Star:
Dear Skin – Air Cooling Sanitary Pads
(SHOP)

Rising Star:
Danback Hani – Protein Bar Choco
(SHOP)

Rising Star:
Hera – Sensual Nude Gloss
(SHOP)

Rising Star:
Teafference – Hyaluron Kombucha
(SHOP)

[Back to the top]

Best Performer:
Round Lab – Birch Juice Moisturizing Sun Cream SPF50+/PA++++
(SHOP)

Best Performer:
VT – Reedle Shot 100
(SHOP)

Best Performer:
Skin1004 – Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+/PA++++
(SHOP)

Best Performer:
Unove – Deep Damage Treatment EX
(SHOP)

Best Performer:
Mediheal – Madecassoside Blemish Pad
(SHOP)

Rising:
Dr.Althea – 345 Relief Cream
(SHOP)

Rising:
Anua – Niacinamide 10% +TXA 4% Dark Spot Correcting Serum
(SHOP)

Rising:
Foodology – Coleology Cutting Jelly 10 Sticks
(SHOP)

Rising:
Mediheal – Madecassoside Blemish Repair Serum
(SHOP)

Rising:
Bioheal BOH – Panthecell Repair Cica Cream Mist
(SHOP)

Rookie:
Seapuri – Dr. 33 Hair Ampoule
(SHOP)

Rookie:
Medicube – Collagen Night Wrapping Mask
(SHOP)

Rookie:
Purito Seoul – Mighty Bamboo Panthenol Cream
(SHOP)

Rookie:
Colorgram – Fruity Glass Tint
(SHOP)

Rookie:
Sungbook Editor – Alaska PDRN Ultra Moisturizing Barrier Cream
(SHOP)

[Back to the top]

Check out the winners of the previous editions of the Olive Young Awards.

Source: CJ Olive Young
Translation: © 2025 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
Disclaimer: The list above may contain a combination of affiliate and non-affiliate links. If you make a purchase through one of our affiliate links, we will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on our affiliate policy please refer to the About page. Some links may be missing because the item is not available outside of Korea at the moment.

korean beauty awards

Olive Young Awards 2025

Olive Young Awards 2025

Olive Young Awards 2025 Winners

BEST toner / mist

BEST ESSENCE / SERUM

BEST cream

BEST FACE MASK

BEST SKINCARE PADS

BEST sun care

BEST cleansing product

BEST eye make-up PRODUCT

BEST eye shadow

BEST BASE MAKE-UP PRODUCT

BEST contouring PRODUCT

BEST CUSHION

BEST lip make-up PRODUCT

best lip care product

BEST BEAUTY TOOL

BEST shampoo

BEST hair care product

best hair styling product

best BODY cleanser

best BODY moisturiser

best hand care product

BEST daily beauty PRODUCT FOR MEN

BEST personal care PRODUCT FOR MEN

best oral care product

best oral aftercare product

best SKIN PATCHES / targeted treatments

best FEMININE PRODUCTS

best health SUPPLEMENTS

best WEIGHT LOSS supplements

best food

BEST fragrance

best premium product

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