korean beauty awards

Olive Young Awards 2025

Olive Young, the largest health and beauty retailer in Korea, revealed the top bestselling products of 2025 in the latest instalment of the “Olive Young Awards“.

Olive Young Awards 2025

Every year at the end of November, the retailer holds the “Olive Young Awards”, an event that celebrates the top-selling products of the year. The results of 2025 are based on the analysis of over 180 million purchase records gathered from July 2024 to June 2025.

Since the winners of these awards are based on actual purchase data, the Olive Young Awards are considered by industry experts as a realistic reflection of the latest trends in Korean beauty.

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Olive Young Awards 2025 Winners

SKIN CARE
MAKE-UP
BEAUTY TOOLS
HAIR & BODY
MEN CARE
ORAL CARE
HEALTH PRODUCTS

FEMININE PRODUCTS
HEALTH SUPPLEMENTS
FOOD
FRAGRANCE
PREMIUM
TRENDS
GLOBAL TRENDS

BEST toner / mist

First place:
Round Lab – 1025 Dokdo Toner

Anua – Heartleaf 77% Soothing Toner 500ml

Second place:
Anua – Heartleaf 77% Soothing Toner

Third place:
Bioderma – Hydrabio Tonique

Olive Young’s Pick:
So Natural – All Day Tight Makeup Setting Fixx

BEST ESSENCE / SERUM

First place:
Torriden – DIVE-IN Low Molecule Hyaluronic Acid Serum

Second place:
Goodal – Green Tangerine Vita-C Dark Spot Care Serum α

Third place:
Wellage – Real Hyaluronic Blue 100 Ampoule

Olive Young’s Pick:
Anua – PDRN Hyaluronic Capsule 100 Serum

BEST cream

First place:
Aestura – Atobarrier 365 Cream

Second place:
Dr.G – R.E.D Blemish Clear Soothing Cream

Third place:
S.Nature – Aqua Squalane Moisturising Cream

Olive Young’s Pick:
Zeroid – Intensive Cream

BEST FACE MASK

First place:
Torriden – Dive-in Low Molecular Hyaluronic Acid Mask

Second place:
Biodance – Bio-Collagen Real Deep Mask

Third place:
Mediheal – Madecassoside Essential Mask Sheet Blemish Repair

Olive Young’s Pick:
CKD Guaranteed – Retino Collagen Small Molecule 300 Pore Tightening Mask

BEST toner PADS

First place:
Mediheal – Madecassoside Blemish Pad

Second place:
Skinfood – Carrot Carotene Calming Water Pad

Third place:
Abib – Heartleaf Essence Pad Clear Touch

Olive Young’s Pick:
Medicube – Zero Pore Pad 2.0

BEST sun care

First place:
Round Lab – Birch Juice Moisturizing Sun Cream SPF50+/PA++++

Second place:
d’Alba – Waterfull Tone-Up Sun Cream SPF50+/PA++++

Third place:
Goodal – Heartleaf Calming Moisture Sun Cream SPF50+/PA++++

Olive Young’s Pick:
d’Alba – Waterful Tone Up Sun Cream Purple SPF50+/PA++++

BEST cleansing product

First place:
Manyo – Pure Cleansing Oil

Second place:
beplain – Mung Bean pH-Balanced Cleansing Foam

Third place:
Bioderma – Sensibio H2O

Olive Young’s Pick:
Ilso – Super Melting Sebum Softener

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BEST eye make-up PRODUCT

Too Cool For School - Frottage Pencil [#9 Sheer Nude]

First place:
Too Cool For School – Frottage Pencil

Second place:
Etude – Curl & Fix Mascara

Clio – Kill Brow Auto Hard Brow Pencil [#01 Natural Brown]

Third place:
Clio – Kill Brow Auto Hard Brow Pencil

Olive Young’s Pick:
Cosnori – Easy Eyelash Perm Kit

BEST eye shadow

First place:
Wakemake – Soft Blurring Eye Palette [#08 Candy Coral Blurring]

Second place:
Dasique – Shadow Palette [#07 Milk Latte]

Third place:
Clio – Pro Eye Palette Air [02 Rose Connect]

Olive Young’s Pick:
Etude – What’s In My Eyes [#Taro Milk Tea]

BEST BASE MAKE-UP PRODUCT

First place:
Banila Co – Prime Primer Finish Powder

The Saem – Cover Perfection Triple Pot Concealer 2024

Second place:
The Saem – Cover Perfection Triple Pot Concealer

Third place:
About_Tone – Blur Powder Pact

Olive Young’s Pick:
VDL – Cover Stain Perfecting Foundation SPF35/PA++

BEST contouring PRODUCT

First place:
Fwee – Lip & Cheek Blurry Pudding Pot [#ND03 Without]

Second place:
Ofra – Mini Highlighter [#Glazed Donut]

Too Cool For School - Artclass By. Rodin Shading [#1.5 Neutral]

Third place:
Too Cool For School – Artclass By. Rodin Shading

Dear Dahlia - Petal Drop Liquid Blush [#Barely]

Olive Young’s Pick:
Dear Dahlia – Petal Drop Liquid Blush

BEST CUSHION

First place:
Jung Saem Mool – Essential Skin Nuder Cushion SPF50+/PA +++

Second place:
Clio – Kill Cover Founwear Cushion SPF40/PA++

Third place:
Hince – Second Skin Mesh Matte Cushion SPF40/PA++

Olive Young’s Pick:
Amuse – Ceramic Skin Perfector CushionSPF40/PA++

BEST lip make-up PRODUCT

First place:
Romand – The Juicy Lasting Tint [#03 Bare Grape]

Second place:
Colorgram – Nude Blur Tint [#07 Geek Rose]

Third place:
Peripera – Ink Mood Glowy Tint [#03 Rose in Mind]

Olive Young’s Pick:
Romand – Glasting Color Gloss [#01 Peony Ballet]

best lip care product

First place:
Torriden – Solid In Ceramide Lip Essence

best K-Beauty Products Bioderma – Atoderm Lip Stick

Second place:
Bioderma – Atoderm Lip Stick

Third place:
BringGreen – Bamboo Hyalu Lip Essence

Olive Young’s Pick:
3CE – Glazy Lip Glow [#Rose Glow]

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BEST BEAUTY TOOL

First place:
Fillimilli – Heating Eyelash Curler [#USB Type / Wide Fit]

Second place:
Fillimilli – Eye Brush Pro Collection

Third place:
Coringco – Toktok Hara Eyelash No Glue [#Pure]

Olive Young’s Pick:
The Tool Lab – Happyrim Aqua Puff

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BEST shampoo

First place:
Labo-H -Scalp Strengthening Shampoo

Second place:
Unove – Deep Damage Repair Shampoo

Third place:
Dr.FORHAIR – Folligen Shampoo

Olive Young’s Pick:
Chungmijung – Kelp Shampoo

BEST hair care product

Unove - Deep Damage Treatment EX [#Tender Bloom]

First place:
Unove – Deep Damage Treatment EX

Second place:
Mise-en-scène – Perfect Serum Original

Unove – Silk Oil Essence [#Tender Bloom]

Third place:
Unove – Silk Oil Essence

Olive Young’s Pick:
Growus – Damage Therapy No Wash Treatment

best hair styling product

First place:
Mise-en-scène – Curling Essence 2X Volume Curl

Second place:
Narka – Core Rebuild Hype Fit Hair Mascara

Third place:
Etude – Pang Pang Hair Shadow

Olive Young’s Pick:
Daleaf – Glam Styling Fixer

best BODY wash

Illiyoon – Ceramide Ato 6.0 Top to Toe Wash

First place:
Leivy – Goat Milk Body Wash

Second place:
Leivy – Goat Milk Body Wash

Third place:
Tree Hut – Shea Sugar Scrub [#Moroccan Rose]

Olive Young’s Pick:
Biorga – Back Acne Body Wash Betaine Salicylate

best BODY moisturiser

First place:
Illiyoon – Ceramide Ato Lotion

Second place:
Bioderma – Atoderm Cream

Third place:
Cetaphil – Moisturizing Lotion

Olive Young’s Pick:
Nutseline – Aroma Nut Slim Fit Body Lotion

best hand care product

First place:
Beyond – Classic Hand Cream Deep Moisture

Second place:
W.Dressroom – Perfume Hand Cream [#No.97 April Cotton]

Third place:
Kamill – Hand & Nail Cream Classic

Olive Young’s Pick:
EGA – Advanced Regenerator Hand Cream SPF20/PA++

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BEST daily beauty PRODUCT FOR MEN

First place:
Ideal for Men – Perfect All-in-One

Second place:
OBgE – Natural Cover Lotion

Third place:
Grafen – Triple Handsome Lip Balm

Olive Young’s Pick:
OBge – Pore Zero Oil Control Sun Stick SPF50+/PA++++

BEST personal care PRODUCT FOR MEN

First place:
Gillette – GilletteLabs with Exfoliating Bar

Second place:
ULOS – Skin Wash for Face and Body

Third place:
Dashu – Classic Style Grooming Tonic

Olive Young’s Pick:
For:Beaut – Texture Shake Spray

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best oral care product

First place:
Euthymol – Whitening Purple Toothpaste

Second place:
Dentiste – New Plus White Toothpaste

Third place:
Rucipello – Breath Care Toothpaste [#Mystic Forest]

Olive Young’s Pick:
Euthymol – Regular Toothbrush

best oral aftercare product

First place:
Dentiste – Fresh Breath Spray

Second place:
Vussen – 28 Brightening Toothpaste

Third place:
Ladens – Better Tongue Cleaner

Olive Young’s Pick:
Garglin – Duo Burster Mint Ball

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best SKIN PATCHES / targeted treatments

First place:
Olive Young – Care Plus Scar Cover Spot Patch

Second place:
Acropass – Trouble Cure

Third place:
Marshique – Wrinkle Repair Patch For Between Brows

Olive Young’s Pick:
Charde – Eye Bag Lift 1100 Shot Reedle Patch

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best Feminine Hygiene Product

First place:
Aromatica – Pure & Soft Feminine Wash Special Set

Second place:
Goodfeel – Overnight Panties

Third place:
Rael – Organic Cotton Cover Pads

Olive Young’s Pick:
Sofy – Cooling Fresh Sanitary Pads

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best health SUPPLEMENTS

First place:
Orthomol – Immun Multivitamin & Minerals

Second place:
Lacto-Fit – Probiotics Gold

Third place:
Master Biom – Gynomaster Female Lactobacillus

Olive Young’s Pick:
Jun Kwan Jang – Everytime [#Flavoured]

best WEIGHT LOSS supplements

First place:
Foodology – Coleology Cutting Jelly 10 Sticks

Second place:
Vital Beautie – Meta Green Slim Up

Third place:
Foodology – Coleology 600mg

Olive Young’s Pick:
CJ – InnerB Slimming Shot

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best food

First place:
Delight Project – Bagel Chip

Second place:
Proteeone – Protein Shake [#Chocolate Flavour]

Third place:
Delight Project – Nutty Chocolate Protein Shake

Olive Young’s Pick:
Labnosh – Protein Cookie [#Double Chocolate Flavour]

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BEST fragrance

First place:
Forment – Signature Perfume [#Cotton Hug]

Second place:
Calvin Klein – CK One Eau de Toilette

Third place:
John Varvatos – Artisan Eau de Toilette

Olive Young’s Pick:
Atelier Faye – Perfume [#Day Off]

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best premium product

First place:
Hera – Black Cushion Foundation SPF34/PA++

Second place:
Moroccanoil – Treatment Original

Third place:
Primera – Vitatinol Bouncy Lift Serum

Olive Young’s Pick:
Kiehl’s – Ultra Facial Cream

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Slow Aging:
d’Alba – White Truffle First Spray Serum

Slow Aging:
Medicube – PDRN Pink Peptide Ampoule

Slow Aging:
Bioheal BOH – Probioderm™ 3D Lifting Cream

Slow Aging:
Easydew – Mela B Toning Ampoule Cushion SPF50+/PA+++

Slow Aging:
Rejuran – Healer Skin Protection Mask

Inner Beauty:
Cenovis – Skin Moisturizing Hyaluronic Acid

Inner Beauty:
VitalBeautie – Super Retinol

Inner Beauty:
Livelling – Yellow Cleanse [#Lemon Flavour]

Inner Beauty:
Teazen – Kombucha Lemon

Inner Beauty:
Wholeberry – Organic Lemon Juice

Self-Beauty:
Vivelab – Revive Therapy Hair Scalp & Brow Ampoule

Self-Beauty:
Medicube – Age-R Booster Pro Mini

Self-Beauty:
Cosnori – Long Active Eyelash Serum

Self-Beauty:
Yakson House – Golki Lifting Band

Self-Beauty:
Pulio – Calf Massager V3

Lifestyle:
Nareun – Long Trunk For Women

Self-Beauty:
Re,move Double-up Bra

Self-Beauty:
WPC – Mini 5-Fold UV Protection Parasol for Sun & Rain

Self-Beauty:
LegoDT – Loop Tumbler Multi

Lifestyle:
Olive Young – Olive Young X Point of View 2026 Diary

Rising Star:
Arencia – Green Tea LHA Deep Pore Rice Cake Cleanser

Rising Star:
Returnity – Ear Therapy

Rising Star:
VDL – Coverstain High Cover Cushion SPF35/PA++

Rising Star:
Dear Skin – Air Cooling Sanitary Pads

Rising Star:
Danback Hani – Protein Bar Choco

Rising Star:
Hera – Sensual Nude Gloss

Rising Star:
Teafference – Hyaluron Kombucha

[Back to the top]

Best Performer:
Round Lab – Birch Juice Moisturizing Sun Cream SPF50+/PA++++

Best Performer:
VT – Reedle Shot 100

Best Performer:
Skin1004 – Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+/PA++++

Best Performer:
Unove – Deep Damage Treatment EX

Best Performer:
Mediheal – Madecassoside Blemish Pad

Rising:
Dr.Althea – 345 Relief Cream

Rising:
Anua – Niacinamide 10% +TXA 4% Dark Spot Correcting Serum

Rising:
Foodology – Coleology Cutting Jelly 10 Sticks

Rising:
Mediheal – Madecassoside Blemish Repair Serum

Rising:
Bioheal BOH – Panthecell Repair Cica Cream Mist

Rookie:
Seapuri – Dr. 33 Hair Ampoule

Rookie:
Medicube – Collagen Night Wrapping Mask

Rookie:
Purito Seoul – Mighty Bamboo Panthenol Cream

Rookie:
Colorgram – Fruity Glass Tint

Rookie:
Sungbook Editor – Alaska PDRN Ultra Moisturizing Barrier Cream

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Check out the winners of the previous editions of the Olive Young Awards.

Source: CJ Olive Young
Translation: © 2025 Odile Monod. You may not reproduce the above translation for commercial purposes without the express written consent of the translator.
Disclaimer: The list above may contain a combination of affiliate and non-affiliate links. If you make a purchase through one of our affiliate links, we will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on our affiliate policy please refer to the About page. Some links may be missing because the item is not available outside of Korea at the moment.

korean beauty awards

Olive Young Awards 2025

Olive Young Awards 2025

Olive Young Awards 2025 Winners

BEST toner / mist

BEST ESSENCE / SERUM

BEST cream

BEST FACE MASK

BEST toner PADS

BEST sun care

BEST cleansing product

BEST eye make-up PRODUCT

BEST eye shadow

BEST BASE MAKE-UP PRODUCT

BEST contouring PRODUCT

BEST CUSHION

BEST lip make-up PRODUCT

best lip care product

BEST BEAUTY TOOL

BEST shampoo

BEST hair care product

best hair styling product

best BODY wash

best BODY moisturiser

best hand care product

BEST daily beauty PRODUCT FOR MEN

BEST personal care PRODUCT FOR MEN

best oral care product

best oral aftercare product

best SKIN PATCHES / targeted treatments

best Feminine Hygiene Product

best health SUPPLEMENTS

best WEIGHT LOSS supplements

best food

BEST fragrance

best premium product

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