The History of Whoo – Gongjinhyang Mi line
The History of Whoo’s Gongjinhyang Mi (공진향:미) is a premium make-up line with added skincare benefits. The products are inspired by treasured formulas based on traditional Oriental Medicine remedies and beauty secrets.
Disclaimer: I personally translated the majority of facts and contents in this article from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in this guide.
Many concepts mentioned in this guide are based on Oriental Medicine principles, for a better understanding please refer to the introduction to Traditional Korean Medicine on this website. It’s important to stress out that there is no correspondence between Oriental Medicine organs and Western anatomy so capitalised names in this article shouldn’t be interpreted in the Western medical sense.
⬥ Recommended for
- Anyone who likes wearing make-up
Main Ingredients:
All products in the Gonjinhyang Mi line contain Gongjinbidan (공진비단, 供辰秘丹), The History of Whoo’s signature ingredient based on a traditional royal court formula.
⬥ Gongjinbidan (공진비단, 供辰秘丹)
All products from The History of Whoo incorporate Gongjinbidan (공진비단, 供辰秘丹) a proprietary herbal complex that constitutes the core ingredient of the brand.
Gongjinbidan is based on Gongjindan (공진단, 拱辰丹), a traditional Oriental medicine prescription originally created by Chinese physician Wei Yilin. According to the classical text or Oriental Medicine “Efficacious Remedies of the Physicians” (세의득효방, 世醫得效方), Gongjindan was a remedy exclusively reserved for emperors and for this reason, it earned the name of “Emperor’s Medicine”1.
Gongjindan appears in many traditional medical texts from China and Korea and it’s described as a remedy that strengthen the body’s immune defenses and brings back the natural balance between its organs.
The Donguibogam (the most representative text of Traditional Korean Medicine) describes the Gongjindan as follows:
If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.
DONGUIBOGAM (1613)
To this day, Gongjindan is a vital tonic that is still commonly used in many Asian countries to combat chronic fatigue, weak constitution and deteriorated immunity.
Through the integration of modern dermatology, LG Household & Health Care developed a cosmetic ingredient based on the original prescription for Gongjindan: Gongjinbidan.
The Gongjinbidan Complex contains equal amounts of six precious herbal ingredients2, including:
- Deer Antler Extract, which is rich in collagen and amino acids. It helps stimulate skin regeneration and rebalance skin. In Oriental Medicine the ingredient is commonly used to improve symptoms of aging because it helps tonify Qi and Blood. and, in turn, reinvigorate the body.
- Acanthopanax Root Bark to relieve irritation and revitalise skin.
- Angelica Gigas Nakai which is rich in Vitamin E and essential oils. It’s known to replenish Qi and nourish Blood, meaning it restores vital energy levels and promote a healthy circulation of nutrients and energy across the body.
- Asparagus Cochinchinensis to refine skin texture. It also helps brighten and even skin tone. It’s used to treat Yin Deficiency, which manifests as a generalised dryness across all vital organs and excess heat.
- Cornus Officinalis, a powerful anti-oxidant naturally rich in vitamin A which sports tonifying and astringent properties. [T/N In Oriental Medicine “astringent” ingredients have the function of rebalancing the mail vital substances that animate the human body: Essence, Body Fluids and Qi]
- Wild Thyme, which has anti-bacterial properties.
Products:
Gongjinhyang Mi Luxury Lipstick
Gongjinhyang Mi Jewelry Powder
Gongjinhyang Mi Skincover Pact
Gongjinhyang Mi Cream Pact
Gongjinhyang Mi Eyebrow Pencil
Gongjinhyang Mi Powder Pact
Gongjinhyang Mi Two Way Pact
Gongjinhyang Mi Essential Makeup Base
Gongjinhyang Mi Luxury Golden Base
Gongjinhyang Mi Essential Primer Base
Gongjinhyang Mi Color Pact
Gongjinhyang Mi Luxury Lip Rouge
Gongjinhyang Mi Royal Lip Balm
Gongjinhyang Mi Luxury Cream Foundation
Gongjinhyang Mi Sun Screen Base SPF50+/PA+++
Gongjinhyang Mi Essential Foundation SPF30/PA++
Gongjinhyang Mi Essential Skin CC SPF30/PA++
Gongjinhyang Mi Luxury BB Cream SPF20/PA++
Gongjinhyang Mi Velvet Lip Rouge
Cheongidan Double Radiant Base
Cheongidan Double Radiant Base Pink
Gongjinhyang Mi Velvet Powder Pact
Gongjinhyang Mi Luxury Golden Cushion
Gongjinhyang Mi Glow Lip Balm
Gongjinhyang Mi Velvet Liquid Lip Rouge
Gongjinhyang Mi Velvet Foundation Pact
Shop:
⬥ International Retailers
Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.
⬥ Korean Retailers
Notes:
1. 김은진. (2003). “나도 한번쯤 써보고 싶다! 피부 보약, 한방 화장품.” 레이디경향.
2. LG Household & Health Care. (2017). “1조 브랜드 행차요!“
3. “피부 미학의 결정체, 더 히스토리 오브 후.” (n.d.). Www.whoo.co.kr. Retrieved 20 May 2022 from www.whoo.co.kr/brand/secretClothes.jsp.
Sources: LG Household & Health Care (unless otherwise stated)
Translation: © 2022 Odile Monod
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